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September 14, 2021
Ana de Armas Stars in Natural Diamond Council's Campaign for a Second Consecutive Year
• The new “For Moments Like No Other” campaign celebrates a brilliant, energetic return to adventure, wanderlust, new connections, and romantic instances, showcasing the integral role of natural diamonds in celebrating life.
Photo: Ana de Armas Stars in Natural Diamond Council’s Campaign for a Second Consecutive Year.
MUMBAI, India, Sept. 14, 2021 — The Natural Diamond Council (NDC) has announced the launch of its second global “For Moments Like No Other” advertising campaign inspired by the “Love Life” thought. The campaign stars the actress and NDC Global Ambassador, Ana de Armas.
“Ms. de Armas radiates throughout the Mallorca, Spain-shot campaign, fully embodying “Love Life” as an inspirational call to action and rejoicing in various social settings as natural diamonds help generate new memories. The Natural Diamond Council approached Ms. de Armas for the sophomore “For Moments Like No Other” campaign as she radiantly captures a zest for life alongside a deep appreciation of natural diamonds. Gregarious, confident, talented, and worldly, she is a fitting ambassador for the Natural Diamond Council’s unique, international mission,” NDC spokesperson said.
“Diamond jewelry sales have seen record-breaking growth as we emerge from the pandemic,” said David Kellie, CEO of Natural Diamond Council. “Consumers are eager to create new memories, and natural diamonds are synonymous with celebrating life’s moments. This campaign emanates the ‘Love Life’ manifesto to the core. We’re thrilled to have Ana de Armas back with us for another year to share the magic of natural diamonds with a global audience.”
“I hope this campaign brings joy and hope to everyone. I hope that it inspires people to love stronger, enjoy every minute, and cherish the moments of happiness with their loved ones. It was an amazing experience working with this incredible team, and I couldn’t be happier to be working again with the Natural Diamond Council,” said Ms. de Armas.
Ms. de Armas wears an 11-piece diamond jewelry collection custom-designed for the campaign by the Brooklyn-based jewelry designer Malyia McNaughton.
“The TVC captures the prevailing sentiment of positivity and optimism as the world opens up and we get the opportunity to celebrate the meaningful moments of life with our loved ones. There is no better expression of this love and affection than forever, emotion-evoking natural diamonds. Ana brings alive these emotions through her spontaneity. We hope it inspires everyone to love life and enjoy their diamond jewelry this festive season,” says Richa Singh, Managing Director - India & Middle East, Natural Diamond Council.
The Natural Diamond Council (NDC) advances diamonds’ desirability by publishing trends and sharing information with consumers on the ultimate timeless and natural luxury good. The NDC also works to support the integrity of the natural diamond industry, providing transparency and insight on the ethics, sustainability, and progress of this sector.
Source: Natural Diamond Council
|GlobalGiants.Com|
Celebrate Moments of Love starring Ana de Armas
Edited & Posted by the Editor | 4:30 AM | Link to this Post
