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November 20, 2021
All New Breitling Boutique New York Opens with a Star-Studded Celebration
New York, November 20, 2021 — Breitling celebrated the reopening of its Madison Avenue flagship boutique after a complete redesign to the brand’s industrial-loft concept. The event, held in the heart of Manhattan, brought together global stars and Breitling enthusiasts from around the world.
Adding their star power to the event were Breitling Spotlight Squad members actor and producer Charlize Theron and ballet dancer Misty Copeland, who co-hosted with Breitling CEO Georges Kern. US ambassadors for Breitling and friends of the brand also turned out to see the new boutique unveiled. The guest list included former American football quarterback and host of The NFL Today Boomer Esiason, American professional triathlete Ben Hoffman, CBS Golf and NFL reporter Amanda Balionis, Grammy Award-winning musician Eric Harland, astronaut Scott Kelly, and professional golfer Gary Woodland.
Breitling CEO Georges Kern commented: “Forget all your notions of how a watch showroom looks. With this boutique redesign, we’ve created a relaxed, uplifting, and inclusive environment that you’ll feel the moment you step through the door. By redefining the whole premise of the retail experience, we’re achieving our vision of being the undisputed leader of neo-luxury.”
Source: Breitling
|GlobalGiants.Com|
Edited & Posted by the Editor | 8:11 AM | Link to this Post
