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January 8, 2022

IBM Watson Advertising Brings Artificial intelligence (AI) Driven Weather Analytics to AWS Data Exchange.

IBM Watson Advertising and The Weather Company offer AWS Data Exchange users access to weather data and insights to inform marketing strategies


ARMONK, N.Y., Jan. 7, 2022 — IBM Watson Advertising (NYSE: IBM) today announced data availability from The Weather Company, an IBM Business, on AWS Data Exchange, an Amazon Web Services (AWS) platform. The AWS Data Exchange allows businesses to find and subscribe to third-party data in the cloud easily.

By providing data from one of the world’s most accurate weather forecasters, IBM Watson Advertising’s Weather Analytics harnesses the relationship between weather and consumer behavior using artificial intelligence to extract deep insights to help businesses make more confident, data-driven, and insightful enterprise decisions.

The weather datasets can help analyze how weather affects consumer purchasing across different categories such as pharmaceuticals, apparel, consumer packaged goods, and indoor and outdoor activities. Local data by ZIP code, including historical weather data, 15-day forecast weather data, and comparative data such as hot, cold, windy, and other conditions, could also be used to help inform campaigns, supply chain, and forecasting decisions. This data can even help surface unique or non-obvious relationships between weather and consumer behavior.

“We know that weather can impact nearly everything in daily life. How we feel, what we do, even what we buy,” said Sheri Bachstein, Chief Executive Officer at The Weather Company and General Manager of IBM Watson Advertising. “This expanded relationship with AWS gives more businesses access to the weather data that can drive consumer behavior and purchase. We are committed to opening up our insights and technology to a broad set of organizations and giving more companies access to efficiency driving data and tech.”

Insights that show locations where the weather could affect sales can help businesses drive revenue based on predictive consumer behavior.

AWS Data Exchange helps make it easy to find, subscribe to, and use third-party data from providers in the cloud. IBM elaborated that subscribers can use the AWS console or APIs to load IBM Watson Advertising solutions into many AWS analytics and machine learning services.

Watson is IBM’s Artificial intelligence (AI) technology for business. It helps organizations better predict and shape future outcomes, automate complex processes, and optimize employees’ time. Watson has evolved from an IBM Research project to experimentation to a scaled, open set of products that run anywhere. With more than 40,000 client engagements, leading global brands apply Watson across various industries to transform how people work.

Source: IBM

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Edited & Posted by the Editor | 10:03 AM | Link to this Post

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