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January 13, 2022
The Coca‑Cola Company lights Burj Khalifa to introduce a new Global Brand philosophy and visual identity to the Middle East.
’ Real Magic,’ Coca‑Cola’s first new global philosophy since 2016, and a new perspective on its iconic logo, both revealed during a stunning light show.
Coca-Cola has built the philosophy around crucial lessons learned over the last 18 months: that we can find the magic all around us when we come together in unexpected moments that elevate every day into the extraordinary. It also acknowledges the many contradictions experienced as new generations find harmony and human connection in a virtual and divided world.
“Magic isn’t about the unbelievable or mystical, but about those moments of real human connection. Real Magic can happen at any given moment and can be extraordinary,” said Tarun Sabhlok, Region Marketing Director - the Middle East at The Coca‑Cola Company. “The Real Magic philosophy is rooted in the belief that differences can make the world a more exciting place. So there was no better place to celebrate the Real Magic of humanity than in the most diverse nation in the world, on the most iconic landmark in the region - the Burj Khalifa,” he added.
Source: The Coca‑Cola Company
|GlobalGiants.Com|
Magic On Burj Khalifa
Magic is happening all around us. You have to take a look.
A button was pressed that lit the Burj Khalifa bringing real Magic to all those around that day.
Edited & Posted by the Editor | 2:30 AM | Link to this Post
