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February 18, 2022
David Yurman unveils its new Campaign "Come Closer," featuring Scarlett Johansson and Henry Golding.
NEW YORK, Feb. 17, 2022 — David Yurman, one of America’s foremost luxury jewelry brands, has announced its first brand campaign under the leadership of newly ascended company president Evan Yurman. The 2022 campaign marks another milestone for the house, as it features David Yurman’s first-ever celebrity brand ambassador duo - Scarlett Johansson and Henry Golding.
The campaign, aptly titled “Come Closer,” celebrates the joy of closeness and connection in challenging times, featuring images of two of the world’s most recognizable celebrities against the backdrop of David Yurman’s perennial inspiration and home of New York City.
“After years of separation for many - much longer than any of us could have anticipated - we are all craving connection,” said Evan Yurman. “‘Come Closer’ is a call to all of us to delight in every day, where simple moments with family and friends are unexpected and beautiful.”
• Scarlett Johansson for David Yurman 2022 “Come Closer” Campaign
When envisioning the campaign, there was only one choice for Evan Yurman when it came to its female star.
“Scarlett is the embodiment of the David Yurman woman. A native New Yorker at the top of her craft, Scarlett is a woman who forges her path. She doesn’t take no for an answer and isn’t afraid to stand up for herself and what’s right,” said Evan Yurman. “To have the opportunity to work with a force like Scarlett to create such honest images, profound in their lack of pretense and artifice, is an honor.”
For “Come Closer,” mother, founder, Tony winner, and two-time Academy Award-nominated actress Johansson was photographed by renowned fashion photographer Lachlan Bailey and styled by Anastasia Barbieri.
“Growing up in New York, I always felt connected to David Yurman - I would see their beautiful black and white ads in all my favorite fashion magazines,” said Johansson. “The Yurmans and their designs always embodied New York for me - bold, fresh, and just a bit of edge. So when Evan approached me with this opportunity and shared his vision for the campaign, I already felt so linked to the brand that it was a natural fit.”
• Henry Golding for David Yurman 2022 “Come Closer” Campaign
With the decision to introduce the brand’s first-ever male ambassador, Henry Golding shined. Already exhibiting the enigmatic qualities of the David Yurman man, Golding’s New York story is one of perseverance and identity.
“Henry embodies the passion and grit of the David Yurman man. He’s extremely talented, conscientious, and well-traveled, but of all the amazing places he’s visited, and after all that he’s achieved, it is the spirit of New York City that keeps calling him back,” said Evan Yurman. “We are thrilled to welcome Henry into the David Yurman family and to introduce him as the face of the Men’s category, debuting in our new campaign that shares the sometimes-quiet ways that only New York City can draw you back.”
For “Come Closer,” renowned fashion photographer Lachlan Bailey photographed father, advocate, and globally celebrated actor Henry Golding.
“There is a magnetism to New York City and a tenacity among New Yorkers that is difficult to describe but contagious just the same. I’ve been fortunate enough to visit the city many times for both personal and professional reasons, and each time I feel more and more a sense of belonging,” said Golding. “David Yurman is a testament to the city’s heritage and values, and I’m honored to be the face of a brand whose timeless works of self-expression continue to connect us all.”
Source: David Yurman
|GlobalGiants.Com|
Come Closer with Scarlett Johansson | David Yurman
Introducing new campaign “Come Closer” with Scarlett Johansson, a born-and-bred New Yorker.
Come Closer with Henry Golding | David Yurman
Introducing new campaign “Come Closer” with Henry Golding, father, advocate, and actor.
Edited & Posted by the Editor | 7:15 AM | Link to this Post
