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February 10, 2022

Sony invites fans to the new brand campaign "Set The Stage" with The Kid LAROI.

- Tate McRae and BIA collaborate with Sony to bring top hits to life through fan-created artwork.


Sony Set the Stage

TOKYO, February 9, 2022 — Sony Group Corporation has announced a new brand campaign, “Set The Stage,” — an opportunity for music fans to help co-create content with some of their favorite Sony Music Entertainment artists. The artists include The Kid LAROI, the Australian artist behind the chart-toppers “Stay” and “Without You,” multi-platinum-certified, Boston-born artist BIA (“Whole Lotta Money”) and Canadian singer/ songwriter /dancer Tate McRae (“you broke me first”).

Streaming live from a studio in Los Angeles, Tate McRae will begin a string of live performance videos on February 24 with a live set featuring her new single “she’s all I wanna be,” released on February 4. BIA will follow with a performance video on March 3, with “Set The Stage” culminating in an upcoming grand finale performance from The Kid LAROI*.

To bring fans even closer to the Sony Music artists they love, The Kid LAROI, Tate McRae, and BIA will each invite their followers to participate in the “Set The Stage” challenge. Fans in the United States will submit artwork of the artist’s song lyrics that will then be turned into dynamic, visual works that the artists will perform within during their “Set The Stage” live video performance.

“I’m beyond excited to partner with Sony and bring my fans in on the fun,” said Sony Music Artist The Kid LAROI. “My fans have quite literally changed my life, and I want to connect with them in new ways. With my first global tour coming up, I wanted to take this opportunity to share this experience with my fans, putting their voices at the center of my work.”

“Providing fans with a deeper connection to their favorite artists and their music through technology is the cornerstone of Set The Stage,” said Shiro Kambe, Senior Executive Vice President, Corporate Executive Officer of Sony Group Corporation. “We are creating exciting new content by pairing talented artists and innovative technology to deliver an experience that only Sony can provide.”

On Thursday, February 24, the action kicks off when viewers can tune in to watch Tate McRae’s live “Set The Stage” performance on Sony’s global YouTube channel.

Source: Sony Group Corporation


Tate McRae - you broke me first.
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Edited & Posted by the Editor | 8:36 AM | Link to this Post

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