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February 4, 2022


Tanishq Diamond

Photo: Tanishq Presents ‘Every Woman A Diamond’

Tanishq Diamond

BANGALORE, India, February 3, 2022 — India’s top Jewelry retailer, Tanishq, from Tata Group, has launched their latest campaign - ‘Every Woman a Diamond.’ Through this campaign, the brand tells a compelling story on how Tanishq believes in celebrating the women of today, and every woman deserves nothing less than a diamond to cherish who she has shaped herself to be.

Tanishq’s Every Woman a Diamond honors today’s woman by emphasizing something extraordinary in every woman’s seemingly ordinary life journey. Tanishq has featured four real women from different walks of life and attempted to capture moments that are easily relatable in every woman’s life and highlight how every woman should be celebrated for her wins and cherished for who she is.

Tanishq celebrates four remarkable women - Jaclyn, a pilot, a Real Madrid fan who kicks all prejudices aside and blazes forward like a diamond and lands whole flights of people to their desired destinations. Rehana is a self-care therapist who is a force of nature and an unapologetic cat lover who can heal, help meditate and put the belief back into yoga. It’s her overwhelming energy that makes women treat their bodies like they would the most precious of diamonds. Alesha, a fashion designer, an entrepreneur who strongly believes good design is what can save the planet and is known for carving out a reputation for dressing up women of all sizes; straight up, brilliant as a diamond, and effortlessly stylish and Ishani, an athlete, mountaineer, avid skier. Just as comfortable with glamour as she is with the laws of gravity, she looks forward to illuminating the lives of those around her as only the rarest diamonds do.

Tanishq offers a wide range of new diamond rings, earrings, pendants, necklaces, bracelets, bangles, and more. The options make every day a part of a particular day.

Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd., said, “#EveryWomanADiamond’ is a celebration of the extraordinary in a woman’s life. Quintessentially women give themselves very little credit for the real transformational journey they go through in their lives - navigating work, home, motherhood, relationships, dreams & aspirations, the world of expectations, choices & decisions that come with all of these.”

“We at Tanishq believe women and diamonds have an intrinsic relationship, and nothing less than Tanishq diamonds are befitting to celebrate the extraordinary story of her life. The natural sparkle of diamonds comes from the woman who adorns it, who lends her radiance to make the diamonds shine a little brighter. Therefore, we are offering the most extensive assortment of stunning diamonds designed, keeping in mind the quintessential women of today. We genuinely hope our diamonds can match the brilliance of all the women out there!” Ranjani Krishnaswamy added.

Tanishq, India’s jewelry brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs, and guaranteed product quality for over two decades. Tanishq offers Gold, Diamonds & Platinum jewelry in over 5000 traditional, western, and fusion looks. The Tanishq retail chain currently spreads across 380+ exclusive boutiques in more than 220 cities in India.

Source: Tanishq

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Edited & Posted by the Editor | 8:21 AM | Link to this Post

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