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March 16, 2022

Myntra launches 'Teens Store' catering to the growing demand for trend-first styles for India's fashion-forward teens.

Myntra Fashion

BANGALORE, India, March 16, 2022 — In a pioneering move, Myntra has announced the launch of its one-of-its-kind, dedicated shopping alley for teenagers on its platform called ‘Teens Store.’ The store intends to address the specific needs of teens in the market who seek to experiment with trendy fashion more often and have varied requirements in styles, size, brands, and fitting. “The ‘Teens Store’ on the Myntra app will cater to all their wardrobe needs under one roof, alongside a host of other value adds that make shopping effortless and instantly gratifying,” the company explained.

The ‘Teens Store’ will house a curated range of styles, from a host of well-renowned international brands and domestic brands like Justice, CK, UTH by Roadster Life & Co., Tommy Hilfiger, HRX, H&M, Nike, Puma, Adidas, and Mango Teens, complemented by the latest fashion trends, styling tips, and ensembled looks. The store currently houses over 20,000 styles from 100 domestic and international brands.

According to Myntra, some of the key categories in the teens’ segment include Athleisure, Denim Wear, Innerwear, Casual wear, Party wear, Ethnic wear, Footwear, and Accessories.

Jubi Samuel, Senior Director, Category Management, Myntra, said, “As a platform that holistically caters to the fashion needs, Myntra is pleased to pioneer creating a unique teen-specific offering. We are working with existing and prospective brands on our platform to create unique experiences for teenagers by truly understanding and catering to their varied needs. Our ‘Teens Store’ would therefore be a one-stop-shop for all the wardrobe needs of teens, helping them express their authentic identities. Myntra will offer one of the largest collections of brands, styles, designs, and fittings in this segment to suit the ever-evolving fashion needs of teenagers while also being mindful of affordability and comfort.”

Myntra is India’s leading platform for fashion brands. The company has partnered with over 5000+ top fashion and lifestyle brands such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, MAC, and Fossil to offer a wide range in latest branded fashion and lifestyle wear.

Source: Myntra

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Edited & Posted by the Editor | 4:31 PM | Link to this Post

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