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March 3, 2022

Tata Elxsi unveiled as Title Partner for 2022 Bowler Defender Challenge.

- Tata Elxsi to partner with the Bowler Defender Challenge 2022

- The design and technology service provider will use series as a showcase for their skills

- Partnership is a demonstration of “Xtreme Engineering” - a Tata Elxsi core mind-set

Tata Elxsi

Photo: Tata Elxsi unveiled as Title Partner for 2022 Bowler Defender Challenge

TTata Elxsi

BANGALORE, India, March 2, 2022 — Tata Elxsi, amongst the world’s leading design and technology service providers, was today unveiled as the title partner for the 2022 Bowler Defender Challenge series. The global specialist in design thinking and digital technology development sees the challenge series as a perfect demonstration of Xtreme Engineering - where technology, engineering, and design come together to deliver the X factor in pace and performance.

The Bowler Defender Challenge held over 7 UK rounds with 12 teams competing in identical Bowler Defender rally vehicles, pits drivers, navigators, and vehicles against various competitive rally conditions. Each team will need to master the terrain and conditions to challenge for the championship from safari and hill rally through fast tarmac and gravel. The development of the Bowler Defender, from mule to full competition car in less than two years, is a prime example of the work Tata Elxsi undertakes. Converting the highly-capable Defender from a production passenger car to a rally-prepared competition vehicle requires fully integrating the existing systems into a competitive format.

Nitin Pai, Chief Strategy Officer and CMO Tata Elxsi commented, “The opportunity for Tata Elxsi to partner with the Bowler Defender Challenge gives us a superb platform to showcase our brand. With constant demands on the teams and the support crews, a high-performance environment brings the term “Xtreme Engineering” to life. Bowler is a world-class competition brand, and we see them as a perfect partner for our products and services in the modern automotive industry. We’re excited to be part of the action!”

Bowler General Manager Calum Mckechnie said, “We are excited to have Tata Elxsi partner with the Bowler Defender Challenge. To have a global leader onboard in the first year is a strongly positive endorsement of the series, the development work, and the direction in which Bowler is forging. Tata Elxsi understands perfectly the engineering and integration aspects of our business and the pressure to find solutions that only competition can bring. It’s going to be an exciting year for our partnership.”

The first round of the 2022 Bowler Defender Challenge takes place on the 5th and 6th of March at Walters Arena, near Neath, Wales.

Incorporated in 1989, Tata Elxsi is amongst the world’s leading design and technology services providers across industries, including Automotive, Media, Communications, Healthcare, and Transportation.

Bowler, founded in 1985, is based in Belper, Derbyshire, and pioneered the production of dedicated off-road competition cars in the UK.

Bowler provides its customers with competition racing events to provide them with the driving skills and technical competition knowledge necessary to undertake international rally raid events.

Source: Tata Elxsi

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Edited & Posted by the Editor | 2:25 AM | Link to this Post

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