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May 14, 2022

Camila Cabello to headline Show-Stopping UEFA Champions Final Opening Ceremony Presented by Pepsi


- Grammy Award-Nominated, Multi-Platinum, and Chart-Topping Singer/Songwriter will take to Pepsi Stage live in Paris on May 28 ahead of the World’s most watched Annual Sporting Event.


Pepsi Camila Cabello


NEW YORK, May 14, 2022 — UEFA and Pepsi have revealed that GRAMMY Award-nominated, multi-platinum, and chart-topping singer/songwriter Camila Cabello will headline this year’s UEFA Champions League Final Opening Ceremony presented by Pepsi. The Opening Ceremony will see the ‘Bam Bam’ ‘Senorita,’ and ‘Havana’ hitmaker takes center stage to kick off one of the World’s most significant sporting events and bring the energy and atmosphere of the UEFA Champions League final to millions of viewers tuning in around the World.

The 5-minute performance would be a breath-taking carnival-themed celebration, brought to life through a stunning display of costumes, dancers, and musicians, choreographed to deliver a high-energy spectacular to fans in the stadium and at home, live from the Stade de France in Paris on Saturday, May 28. The Opening Ceremony production will see her perform a medley of her chart-topping hits alongside new releases from the highly-acclaimed third studio album ‘Familia.’

Camila Cabello commented: “I’m so excited to be taking to the stage at the UEFA Champions League final in Paris this month! I intend on putting on an amazing show, bringing together the spirit of my Latin heritage and a feeling of togetherness for sports and music fans all over the World - I can’t wait!”

To announce Camila’s performance at the UEFA Champions League final, Pepsi shared a short video via its YouTube channel, showing what fans can expect in Paris. In the clip, playful animations and floral patterns surround Camila taking inspiration from the iconic Oaxaca carnival in Mexico. The vibrant colors channel the feeling of togetherness and celebrate people of all walks of life coming together, showcasing how the power of music and sport can unite people all around the World.

Pepsi’s Global Marketing Vice President, Eric Melis, said: “Pepsi has been working with UEFA to build the Opening Ceremony platform since 2016. We’re delighted to be returning to live stadium shows and bringing Camila Cabello to the stage this year. Pepsi has a long and rich heritage in entertainment. This year’s show will not disappoint as we bring Camila’s Latina spirit elements to one of the most anticipated sporting events of the year.”

Each year, the Opening Ceremony sees some of the hottest music artists in the World put on an electrifying, show-stopping performance that brings enormous buzz to the UEFA Champions League final in true Pepsi style. The 2022 Opening Ceremony is no different and will be running across the international Pepsi trademark, including Pepsi, Pepsi Black / MAX, and Diet Pepsi.

UEFA marketing director Guy-Laurent Epstein commented: “We are excited to be collaborating with our long-standing partners at Pepsi for yet another highly entertaining Opening Ceremony performance at the 2022 UEFA Champions League final. These events always provide the ultimate cross-pollination of sport and music, which we know fans love to watch - and Pepsi is the perfect partner to help us do that. We know that Camila Cabello is one of the World’s most popular artists, and she will help us build on our fans’ excitement for the Opening Ceremony performance with a show football fans will never forget.”

This year’s UEFA Champions League final Opening Ceremony performance will air in over 200 countries and territories around the World, just minutes before the biggest game in European club football gets underway.

Source: PepsiCo

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Edited & Posted by the Editor | 3:48 AM | Link to this Post






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