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June 27, 2022
Myntra StyleCast rolls out the Campus Ambassador Program, kickstarting the journey for 500 aspiring young creators from leading colleges.
The Squad of ambassadors includes micro creators from among the top universities in tier-1 and tier-2 cities.
StyleCast has scaled its offerings by 5X since launch to over 35,000 styles, offering Gen-Z shoppers a one-of-a-kind shopping experience.
Over 1000 influencers are part of the StyleCast influencer campaign, of which 500 are on leading campuses across India to drive salience for Myntra StyleCast and its partner brands.
Photo: Myntra StyleCast rolls out Campus Ambassador Program.
BANGALORE, India, June 27, 2022 — Strengthening its proposition for Gen-Z further, Myntra announces the launch of its Campus Ambassador program, onboarding 500 aspiring fashion influencers from leading colleges across tier-1 and tier-2 cities in the country to engage deeply with its thriving cohort of Gen-Z consumers.
Myntra announced that the Campus Ambassador program is a part of the overall Myntra StyleCast Creator initiative, which comprises over 1000 uber-trendy and fashion-first Gen-Z influencers with a deep passion for creating fresh digital content. Myntra chooses campus influencers based on their relevance with the Gen-Z audience, understanding of the content creation industry, their knack for edgy and trendy fashion, and their diversity and reach. Through this program, Myntra will enable opportunities for these young, budding fashion enthusiasts to learn the ropes of content creation and hone their skills. In addition, they will also get the chance to be mentored by some of the famous macro Myntra Style Squad influencers and be featured on Myntra’s live commerce propositions, Myntra-Studio and M-Live, and social media channels.
The Campus Squad includes an array of students aged 17-21 years from some of the leading institutions in the country, including the Indian Institute of Art & Design, Pearl Academy, NIFT, Lady Shri Ram College, Delhi University, Mount Carmel College - Bengaluru, Indian Institute of Fashion Technology and Symbiosis Institute of Design - Pune to name a few. These campus ambassadors are the faces of Myntra StyleCast on their respective campuses. According to Myntra, they are among the coolest and the most fashionable kids on campus that everyone looks up to for their fresh and edgy fashion sensibilities. With Gen-Z’s heavy reliance on social media influencers for shopping inspiration, this program will help Myntra StyleCast amplify its share of voice on social media and drive end conversions on Myntra, creating a higher volume of contextual and engaging content.
As Myntra continues to strengthen its offering for fashion-forward customers across tiers, age groups, and genders, the creator-backed commerce plays a crucial role in regulating decision-making and awareness amongst the consumer groups in question.
The top trending categories on Myntra StyleCast include dresses, tops, jeans, and t-shirts, which make up 55% of the overall demand for the class.
Padmakumar Pal, Vice President & Business Head - Apparel, Myntra, said, “We are excited to launch the Campus Ambassador program, as it provides budding influencers an opportunity to grow in the creator ecosystem and become the country’s leading fashion influencers.
Myntra is one of India’s leading platforms for fashion brands.
Source: Myntra
|GlobalGiants.Com|
Edited & Posted by the Editor | 10:09 AM | Link to this Post
