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June 14, 2022
TAJ IS WORLD'S STRONGEST HOTEL BRAND FOR THE SECOND CONSECUTIVE YEAR
MUMBAI, India, June 14, 2022 — Indian Hotels Company (IHCL), India’s largest hospitality company, announced that its iconic brand, Taj, has been rated the World’s Strongest Hotel Brand 2022 by Brand Finance. The ‘Hotels 50 2022’ annual report by the world’s leading brand valuation consultancy recognizes the most valuable and most robust hotel brands globally.
Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “We are very proud that Taj has been recognized as the World’s Strongest Hotel Brand for the second time in a row. Taj is the most acclaimed benchmark of excellence in the industry globally.”
“With travelers increasingly gravitating towards brands that epitomize the essence of world-class luxury and follow responsible business practices, Taj is well poised to pave the future of hospitality. This recognition is a mark of our guests’ steadfast trust, and it celebrates the indomitable spirit of our employees, who embody the legacy of the brand while bringing alive the essence of Tajness.”
Taj received an overall Brand Strength Index of 88.9 out of 100, with a corresponding AAA rating for customer familiarity, employee satisfaction, corporate reputation, and world-class customer service.
The Hotel 50 2022 report highlights the company’s successful strategy to overcome pandemic-induced challenges and remain relevant to the need of consumers. Taj was also at the forefront in its efforts toward supporting the community, including the healthcare sector.
The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service.
IHCL has a portfolio of 237 hotels, including 60 under development globally across four continents, 11 countries, and over 100 locations.
Source: Indian Hotels Company (IHCL)
|GlobalGiants.Com|
Edited & Posted by the Editor | 4:01 PM | Link to this Post
