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June 21, 2022

VIKTOR&ROLF ANNOUNCES FKA TWIGS AS THE FACE OF NEW FRAGRANCE 'GOOD FORTUNE'


VIKTOR&ROLF


Photo: FKA twigs for Viktor&Rolf by SeanSeng. Image provided by & copyright © Viktor&Rolf.


VIKTOR&ROLF


PARIS, June 21, 2022 — Viktor&Rolf has announced that acclaimed singer, dancer, and actress FKA twigs will be the face of GOOD FORTUNE, the brand’s new fragrance.

FKA twigs is a Grammy Award-nominated artist whose innovations across the fields of music, visual arts, and dance represent future worlds and draw from past ones.

She debuted as a songwriter and singer in 2012 with EP1. Like her dancing, her music draws on various electronic, R&B, and trip-hop styles. Her Mercury Prize-nominated debut album, LP1, was released in August 2014. She directed four videos for her third EP, M3LL155X (read as Melissa), and Soundtrack 7, a dance film created and filmed at the Manchester International Festival. She has collaborated with Dua Lipa and The Weeknd.

“We’ve been fans of twigs for years,” say Viktor&Rolf designers Viktor Horsting and Rolf Snoeren, “and we’re happy to welcome her to the Viktor&Rolf family. Not only is she one of today’s biggest pop stars, but she’s also hugely creative. She’s an icon and absolutely the right personality for GOOD FORTUNE.”

“I’ve always loved perfume,” says FKA twigs. “Scent has always been an integral part of my sensory world, and creatively collaborating with Viktor&Rolf on this project has been very fulfilling. I feel there’s this bond that unites us. Becoming part of their universe feels like magic, a dream come true.”

Following the ongoing success of FLOWERBOMB, launched in 2005, Viktor&Rolf unveiled GOOD FORTUNE. With this significant new statement, the brand has created a fragrance that expresses modern spirituality, inviting women wanting to embrace their inner modern mystic to follow their way to make their destiny.

FKA twigs will feature in a mystical ‘new-genre’ campaign film directed by Andrew Thomas Huang, to be released later this month. Legendary fashion photographers Inez & Vinoodh created the campaign’s magnetic still photography.

The campaign’s soundtrack, “Killer,” was tailor-made for the campaign by FKA twigs and will be officially unveiled in conjunction with the GOOD FORTUNE campaign.

Source: Viktor&Rolf Fragrances

|GlobalGiants.Com|


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Edited & Posted by the Editor | 2:40 AM | Link to this Post






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