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September 12, 2022

Keds and Altuzarra Debut Collaboration at New York Fashion Week: The Shows

Footwear Collaboration Continues Keds Partnership with IMG as ‘The Official Sole of NYFW’

Keds, Altuzarra, New York Fashion Week

Photo: Keds and Altuzarra Debut Collaboration at New York Fashion Week: The Shows.

NEW YORK, Sept. 11, 2022 — Sneaker brand Keds, well-known for its long-standing brand partnerships, debuts an exclusive footwear collection with luxury women’s ready-to-wear and accessories brand, Altuzarra, during Altuzarra’s New York Fashion Week show. This collection launch is a continuation of Keds’ partnership with IMG and New York Fashion Week: The Shows that have solidified Keds as the ‘Official Sole of NYFW’ for the second season. The footwear collection features new sneaker styles in varying colorways and cements Keds’ position as a style leader in the collaborative footwear category.

“Our partnership with Altuzarra marks Keds’ emergence into the luxury fashion space with our iconic silhouettes reimagined through the lens of the talented Joseph Altuzarra,” said Jen Lynch, VP and General Manager of Keds. “The collection delivers unique styles in luxe fabrications for our customers in styles they cherish.”

Keds displayed the exclusive first look of the limited-edition footwear collection with the brand during the Sept. 10 Altuzarra fashion show in New York City. It featured never-seen-before sneaker styles that merge the two distinct brand aesthetics in new design features. “I am so thrilled to be collaborating with Keds this season. Their iconic brand language and heritage were a huge source of inspiration, and the resulting footwear collection adds an exciting and dynamic layer to the show,” said Joseph Altuzarra.

“This collection marks an exciting time for two beloved brands to seamlessly bring to life the creative fashion minds of two teams,” said Patrick Connors, the Senior Vice President of Global Brand Partnerships for IMG’s Fashion Events and Properties.

Keds. Wear Yours. — Keds is a division of Wolverine Worldwide, the world’s leading maker of casual, work, outdoor, athletic, and children’s footwear.

Founded by creative director Joseph Altuzarra in 2008, Altuzarra is a luxury women’s ready-to-wear and accessories brand.

IMG is a global sports, fashion, events, and media leader. It is a subsidiary of Endeavor, an international sports, and entertainment company.

Source: Keds

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Edited & Posted by the Editor | 9:45 AM | Link to this Post

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