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October 20, 2022

FILA debuts New Global Campaign featuring Hailey Bieber




Photos: FILA debuts New Global Campaign featuring Hailey Bieber.

Luxembourg, October 20, 2022 - FILA has tapped American model, media personality, and socialite Hailey Bieber to front the brand’s new global campaign, giving the model and entrepreneur a canvas to express her unique sense of style while utilizing some of the brand’s iconic designs.

Renell Medranohe photographed the campaign, and Renell Medrano and Hailey styled it. Hailey gets featured in various archival FILA pieces and staple styles, including a crewneck sweatshirt, sweater vest, oversized utility pants, and a puffer jacket, accessorizing with bucket hats and FILA footwear.

The photos capture the spirit of the 90s, from the apparel to the styling to the aesthetic. Working hand in hand with the brand, she brings her point of view to FILA classics with a modern and effortless interpretation.

“My style is ever-evolving, and FILA’s designs are timeless and the perfect complement to my everyday wardrobe,” said Hailey. “I’m grateful for the opportunity to work closely with the brand to pull these iconic pieces and present them in a way that feels like a true reflection of my style.”

“Hailey has an enviable and often imitated street style, and she has quickly emerged as a fashion icon for this generation,” said Gene Yoon, Global Chairman at FILA. “As a brand, we have always celebrated individuality and a willingness to take chances in design. Hailey is fearless with her fashion choices, versatility, authenticity, and originality in the expression of her style. FILA has become part of Hailey’s closet, and it was a natural fit to work together on this new campaign.”

The campaign launched on October 18 and will be featured in digital elements globally, including outdoor and subway signage, digital banners, and across FILA social channels.

Founded in 1911, FILA is an Italian sportswear and lifestyle brand with a rich and diverse history. Throughout its 105 years as a brand, FILA has had the opportunity to design athletic wear for some of the finest athletes in tennis, golf, skiing, basketball, and baseball. FILA products are available in over 30 countries, including Italy, the United Kingdom, Germany, France, China, Japan, Korea, Brazil, and the United States.

Source: FILA

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Edited & Posted by the Editor | 10:35 AM | Link to this Post

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