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November 19, 2022

Longines welcomes Jennifer Lawrence, its newest Ambassador of Elegance.


Longines watches


Longines watches


Longines watches


Longines watches


Longines watches


Photos: Jennifer Lawrence for Longines. Images provided by & copyright © Longines.



MIAMI, November 19, 2022 — Swiss watchmaker Longines has announced that Academy Award-winning actress Jennifer Lawrence has joined the brand as its newest Ambassador of Elegance.

“Lawrence has claimed her industry’s highest accolades in an astonishingly broad range of roles. She brings a fresh perspective to everything she does, reflected by her firm commitment to the important causes that matter to her. Jennifer is a bold, empowered woman who is an ideal addition to the Longines family,” Longines said.

“Jennifer Lawrence is one of the World’s most captivating actresses. With her portrayal of teenage heroine Katniss Everdeen in The Hunger Games in 2012, she established herself as a global star. Since then, Jennifer has amassed a body of work that garnered an Academy Award, three additional nominations, a BAFTA, two Screen Actors Guild Awards, and three Golden Globes. She has also appeared on Time Magazine’s list of the 100 most influential people in the World,” Longines added.

Matthias Breschan, Longines’ CEO, was thrilled that the actress had joined an impressive roster of Ambassadors of Elegance. He said, “Jennifer can imbue every character she plays with reality and authenticity, and off-screen, this translates into an elegance that is both natural and relatable. She inspires girls and women of all ages, and we are proud to welcome her to the Longines family.”

Lawrence is looking forward to her partnership with Longines as well. She said, “Longines is rooted in a legacy of innovation and quality trusted by some of history’s greatest trailblazers. I am thrilled to join the Longines family and look forward to our partnership in the years ahead!”

Lawrence continued, “Longines has long been synonymous with timeless elegance, a quiet powerfulness met with grace and confidence. And as a native Kentuckian, I’ve always associated Longines with the Derby and the embodiment of tradition.”

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects an intense devotion to tradition, elegance, and performance. With many years of experience as a timekeeper for world championships in sports and as a partner of international sports federations, Longines has forged solid and lasting links with the World of sports over the years. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries.

Source: Longines

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Edited & Posted by the Editor | 2:04 PM | Link to this Post






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