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December 10, 2022

Freestyle Skier and Model Eileen Gu joins the IWC Family.


IWC Watches, Eileen Gu


IWC Watches, Eileen Gu


Photos: Freestyle Skier and Model Eileen Gu joins the IWC Family. Images provided by & copyright © IWC Schaffhausen.


Schaffhausen — IWC Schaffhausen welcomed Eileen Gu to the brand’s universe. The prodigy is a medal-winning freestyle skier, sought-after fashion model, and future university student. She is the perfect embodiment of a multifaceted modern woman, using her voice to drive representation and inclusion in her sport, aiming to inspire and empower a new generation of girls and women across the globe.

Born in San Francisco to an American father and a Chinese mother, she is a rising Freeski star, a successful fashion model, and an aspiring university student. She started recreational skiing aged three before delving into freestyle skiing when she was eight. Freeski is an action-packed extreme sport that involves spectacular acrobatic skills like flips, spins, and slides. Her most significant achievement to date came at the X Games 2021 in Aspen, Colorado, where she made history as the first rookie woman ever to win three medals. Two months later, she claimed three more medals at the FIS Freestyle World Ski Championships.

Eileen set the goal of finishing high school quicker to prepare for competitions more effectively. She eventually graduated after completing two school years in the time of one. Recently, she saw her dream come true after being accepted to Stanford University. As if all this were not enough, the young athlete has also launched a modeling career. She has graced the covers of many international magazines and attended noteworthy fashion events in Paris and New York.

Franziska Gsell, CMO of IWC Schaffhausen, said, “With her multifaceted personality, Eileen reflects the broad spectrum of our collections with timepieces ranging from casual or elegant to sporty. Her discipline and ambition, constant striving for perfection, and strong commitment to using sport as a force for unity make her the perfect partner for our brand going forward.”

Source: IWC Schaffhausen

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Edited & Posted by the Editor | 10:49 PM | Link to this Post






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