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December 17, 2022

Stitch Fix's annual Style Forecast predicts what we'll be wearing in 2023

Stitch Fix Fashion

Stitch Fix Fashion

Stitch Fix Fashion

Photos: Stitch Fix fashion predictions for 2023. Images provided by & copyright © Stitch Fix.

Stitch Fix Fashion

Photo: Stitch Fix predicts Clementine (Deep Orange) as the Color of the Year for 2023. Images provided by & copyright © Stitch Fix.

SAN FRANCISCO, December 14, 2022 — Stitch Fix announced its 2023 Style Forecast today. Stitch Fix says its 2023 Style Forecast offers a pulse on what’s happening in real life, not just on the fashion runways. “The forecast reflects billions of data points from nearly four million clients and critical insights from our thousands of expert stylists and in-house trend forecasters,” the brand explained.

“This rich trove of data — more than any other retailer — allows us to analyze how people live, shop, and dress today and where trends are headed tomorrow. One of the most significant industry shifts is influenced by the macro environment, which continues to determine how people shop and what we’ll wear.”

“Three-quarters of Stitch Fix clients say the economy will impact how they shop for clothes. 80% of Stitch Fix clients want to be more thoughtful when shopping for clothes. 90% of Stitch Fix clients prize quality over quantity.”

“As a result, we’ll prioritize high-quality, versatile, and trend-proof clothing over fast fashion.”

“And as more of us head back to the office more regularly, the line between workwear and weekend wear continues to dissolve, meaning Business Comfort. It is a significant trend we predicted for 2022. It will evolve to 24/7 Dressing, utilizing elevated essentials such as tees and blazers for women and polos and leather sneakers for men.”

Looking ahead, Stitch Fix has identified the seven key fashion trends that will define what we’ll wear in 2023:

“Clementine (Deep Orange) is Stitch Fix’s Color of the Year for 2023: Last year, we predicted Vibrant Magenta as the 2022 color of the year, and Barbiecore ensued. Looking ahead, we predict Clementine as the 2023 Color of the Year, a saturated, juicy orange that will boost our closets and our moods,” the brand said.

“We saw an increase in Fix Request Notes containing the word “orange” in summer 2022 compared to summer 2021. Sales of this bright citrus hue are up by more than a third year of year, with no sign of abating.”

“At Stitch Fix, we do more than help you find great clothes. We are your partners in style. It’s our ultimate mission to figure out your one-of-a-kind taste so that every single Fix and Freestyle item we send helps you to build a personalized wardrobe,” the brand concluded.

Source: Stitch Fix

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Edited & Posted by the Editor | 5:12 AM | Link to this Post

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