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January 25, 2023
Adidas Reveals Oceaunz - The Official Match Ball of the "FIFA Women's World Cup Australia and New Zealand 2023"
The design takes visual inspiration from nature, paying homage to the vast Australasian landscape.
Following the successful deployment during the FIFA World Cup 2022™, the organizers will also fit the ball to be used on the pitch during the Women’s World Cup with Connected Ball Technology.
It is a groundbreaking innovation that provides officials with precise ball data to help faster and more accurate decision-making.
1% of global OCEAUNZ net sales will go to the Common Goal Movement, pledged solely to projects driving gender equity in football.
OCEAUNZ is available from January 25th at Adidas’s selected retailers and online.
Photos: Adidas Reveals Oceaunz - The Official Match Ball of the “FIFA Women’s World Cup Australia and New Zealand 2023™”. Images provided by & copyright © Adidas.
Adidas has revealed OCEAUNZ, the Official Match Ball of the FIFA Women’s World Cup Australia and New Zealand 2023™. It’s the ninth successive football Adidas has produced for the FIFA Women’s World Cup and designed to cope with the demands and speed of the modern game.
OCEAUNZ’s design features a decoration of blues and greens inspired by the unique Australasian landscape, with visuals nodding to the vast mountains of New Zealand and Australia’s connection with the Indian Ocean.
The cultural markings and the initials of both host nations celebrate Australia and New Zealand coming together to host this showpiece tournament. The Australian patterns have been created by renowned local artist Chern’ee Sutton, while the Kiwi artist Fiona Collisthe designed the markings representing New Zealand.
Franziska Loeffelmann, Design Director of Football Graphics at Adidas, said: “With record viewing figures for the Women’s Euros tournament last year, the upcoming World Cup would be a massive moment for the game we love. So we’re turning up with a match ball that we’re incredibly proud of - featuring our innovative technology and a design that represents the landscape’s natural beauty. We’re hugely excited for the FIFA Women’s World Cup and to see the women’s game lifted to even further heights in two great host nations.”
Like the Official Match Ball of the FIFA World Cup Qatar 2022™, OCEAUNZ features connected ball technology, providing precise ball data, which will be made available to Video Match Officials in real-time. Combined with player position data and by applying artificial intelligence, the innovative connected ball technology contributes to FIFA’s semi-automated offside technology and offers Video Assistant Referees instantaneous information to help optimize decision-making.
• OCEAUNZ features:
CTR-CORE - a groundbreaking core within the ball would improve accuracy and consistency, supporting fast, precise play with top shape and air retention.
SPEEDSHELL - The ball’s polyurethane (PU) skin features micro and macro textures and a new 20-piece panel shape, enhancing aerodynamics.
CONNECTED BALL TECHNOLOGY - A Suspension System in the center of the ball hosts and stabilizes a 500Hz inertial measurement unit (IMU) motion sensor, providing unprecedented insight into every element of the movement of the ball. The sensor is powered by a rechargeable battery, which can be charged by induction.
The program focuses on increasing girls’ participation and the proportion of female coaches and female leaders in football for good community programs, helping to ensure that every girl participant has a female athlete role model in their community.
The FIFA Women’s World Cup Australia and New Zealand 2023™ starts on July 20th, 2023, with the host nation New Zealand taking on Norway - and concludes with the final a month later, on August 20th.
OCEAUNZ will be priced at €150 and available from January 25th at Adidas’s selected retailers and online.
Adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship & the UEFA Champions League. Adidas also sponsors some world’s top clubs, including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. Adidas also partners some of the best athletes in the game, including Vivianne Miedema, Lindsey Horan, Wendie Renard, Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Thiago Alcantara, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Isco Jude Bellingham, and Karim Benzema.
Source: Adidas
|GlobalGiants.Com|
Edited & Posted by the Editor | 12:28 PM | Link to this Post
