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January 30, 2023
Canon joins the Content Authenticity Initiative (CAI)
Photo: A Canon Camera.
San Jose, CA, January 30, 2023 — “We are delighted to welcome Canon, one of the world’s leading camera manufacturers, as a member of the Content Authenticity Initiative (CAI), joining more than 890 media and tech companies, NGOs, and academics working together to fight misinformation by furthering the implementation of open-source digital provenance technology,” Santiago Lyon, Head of Advocacy and Education, CAI, announced.
Founded in 1937, Canon is a leading global manufacturer of professional and consumer cameras and lenses and brings a long history of innovative and ground-breaking photojournalism projects to the CAI.
Photojournalists and others widely use Canon’s equipment to capture impactful, compelling, and beautiful imagery from around the world. Canon equipment has helped capture award-winning images, including Pulitzer Prizes and World Press Photo awards.
“Canon enthusiastically supports efforts to fight misinformation by ensuring the authenticity and provenance of digital images created and enjoyed by society. Joining the efforts of the CAI is an important step in this endeavor,” said Go Tokura, Chief Executive of Imaging Communication Business Operations at Canon. “We look forward to working with other technology companies and media partners to develop technology solutions that achieve these goals.”
Provenance technology provides secure, tamper-evident metadata that accompanies images and other file types along their journey from capture through editing to publication, showing the viewer where an asset came from and any changes made to it along the way. The CAI looks forward to working with Canon on prototyping and implementing provenance technology into their future products.
Source: Content Authenticity Initiative (CAI)
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Edited & Posted by the Editor | 12:54 AM | Link to this Post
