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January 17, 2023
Emily Ratajkowski is the new face of Viktor&Rolf's Flowerbomb.
Photo: Emily Ratajkowski for Flowerbomb by Viktor&Rolf. Image provided by & copyright Viktor&Rolf.
PARIS, January 18, 2023 — Viktor&Rolf have announced that American author, actress, model, activist, and entrepreneur Emily Ratajkowski, will be the face of the new FLOWERBOMB campaign worldwide from January 20, 2023.
“Ratajkowski is a multifaceted, modern-day feminist icon, challenging current biases to construct a space of true empowerment, redefining what it means to be wholly and wonderfully female. Her debut essay collection “My Body” was released by Metropolitan Books,” Viktor&Rolf said.
“Launched 18 years ago, FLOWERBOMB is a worldwide best seller, remaining in the Top 10 US women’s fragrances and the Top 15 UK women’s fragrances since its launch in 2005. The fragrance has single-handedly disrupted the perfume world, setting the standard for floral gourmand fragrances and signaling a new chapter of fragrance femininity,” the company added.
“We have admired Emily Ratajkowski for a long time, and we’re happy to welcome her to the Viktor&Rolf family. As her work testifies, Emily is a multifaceted talent. Her wide range of qualities and talents make her the perfect embodiment of FLOWERBOMB,” Viktor&Rolf remarked.
“Ratajkowski, in her first collaboration with the brand, appears in the fragrance’s film short directed by filmmakers Torso Solutions, featuring imagery artistically directed and captured by photographers Inez & Vinoodh. In it, Ratajkowski explores the extraordinary power of transformation pushed to the extreme. A story of metamorphosis unfurls through a glitchy explosion of flowers and a call to ‘Unleash your feminine power,” Viktor&Rolf further stated.
Source: Viktor&Rolf Fragrances
|GlobalGiants.Com|
Edited & Posted by the Editor | 11:35 AM | Link to this Post
