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January 19, 2023
Mastercard enhances its connection with Indian Sports lovers through a Marquee Sponsorship of Cricket in India.
Mastercard acquires the title sponsorship rights for all home Cricket matches (women’s and men’s) and domestic first-class Cricket.
Mastercard has announced its collaboration with the Board of Control for Cricket in India (BCCI) to broaden its strategic outreach to Indian audiences. During this association, Mastercard will be the title sponsor for all international matches (both women’s and men’s) held on home grounds, domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organized by the BCCI, and also all junior Cricket (Under 19 and Under 23) games held in India.
This sponsorship and its activations are aimed at enhancing Mastercard’s connection with cricket lovers across the country and beyond. For a brand highly invested in sponsorships worldwide with marquee properties like the UEFA Champions League, the Grammys, the Cannes Film Festival, and the Australian and French Open tennis tournaments, Mastercard’s tie-up with the BCCI further enhances its prestigious portfolio of sponsorships.
Mr. Sourav Ganguly, former President Board of Control for Cricket in India (BCCI), said, “The BCCI welcomes Mastercard as the Title Sponsor for home cricket matches for the 2022-23 season. Along with the international home series, the BCCI’s domestic tournaments are crucial as they are a stepping stone toward making India a solid international side. The BCCI truly values Mastercard’s support in building Indian Cricket. This sport is more than a passion point, it’s a way of life. We look forward to innovative experiences for the fans via this partnership and delivering value to Mastercard through this collaboration.”
Mr. Jay Shah, Honorary Secretary, BCCI, said, “The BCCI is pleased to associate with a global marquee brand - Mastercard. We are in for an exciting period in Indian Cricket as we have Australia and South Africa coming over for the white-ball series before the T20 World Cup, Sri Lanka, New Zealand, and the prestigious Border-Gavaskar Trophy. In contrast, domestic Cricket has a packed calendar with the return of the Duleep Trophy and a full-fledged Ranji Trophy season. As a result, the 2022-23 season will witness a lot of action across age groups, and I am confident this will be an enriching partnership.”
Mr. Raja Rajamannar, Chief Marketing and Communications Officer Mastercard, said, “Cricket is a perfect amalgamation of sports and entertainment with immense potential to deliver priceless moments. Our globally recognized Priceless platform offers us the unique opportunity to delight cardholders, customers, and partners worldwide. Cricket enjoys unparalleled popularity in India, where it is a singular unifying force for the nation, and in numerous countries worldwide. It is, therefore, particularly relevant and opportune for us to have acquired the title sponsorship rights for all home international and domestic cricket matches organized by the BCCI.”
Mr. MS Dhoni, India’s legendary cricketer who has been Mastercard’s ambassador for over four years, added, “Cricket has been my life and given me everything I have. So I am thrilled that Mastercard is sponsoring all the home cricket matches of the BCCI, especially the domestic, junior, and women’s Cricket. So today’s Ranji and junior players will play for the country tomorrow and continue to embody the pride of 1.3 billion Indians.”
Mastercard is endeavoring to enhance its solid international base of sponsorship assets with uniquely Indian ones. In addition, Mastercard has worked to amplify this passion area by signing MS Dhoni, the former Indian cricket captain, as its brand ambassador over four years ago. Mastercard said that the synergies envisaged between Mastercard and Indian Cricket would mutually benefit the sport, its fans, and the brand during this tenure.
Source: Mastercard
|GlobalGiants.Com|
Edited & Posted by the Editor | 12:56 PM | Link to this Post
