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April 21, 2023

Face Connect: Genesis debuts GV60 with World's First Facial Recognition

Genesis Car




Photos: FACE CONNECT. Genesis debuts GV60 with the world’s first Facial Recognition. Images provided by & copyright © Genesis.

LONDON, United Kingdom, Apr. 20, 2023: The world’s first facial recognition technology on a car has made its European debut at Salon Privé London today. Available exclusively on the all-electric Genesis GV60, Face Connect is part of a keyless biometric vehicle entry and engine start.

Genesis’ Face Connect allows drivers to access their car using their face alone - technology already available on millions of smartphones worldwide. Using a facial recognition sensor in the b-pillar of the vehicle with a deep-learning image processing controller, the GV60 can be locked and unlocked without needing a physical key.

Drivers need the physical key once to set up their profile for face recognition entry. Then the car is started using their fingerprint, with all information stored securely via encrypted software in the vehicle and managed via HMI (Human-Machine Interface). Drivers can be reassured that no biometric data is uploaded and stored remotely.

Making its debut in May last year, the GV60 was Genesis’ first all-electric car. With a range of up to 321 miles, at 0-62mph in just four seconds, and the ability to charge from 10-80% in just 18 minutes with the right conditions, the GV60 represents an unmatched level of premium design and technology.

Salon Privé London is held for three days in April in the heart of London, on the lawns of the historic Royal Hospital Chelsea, and is a spectacular collection of the greatest supercars, sports cars, and luxury cars. As well as the most prestigious brands on show, over 60 stunning classic vehicles will be lined up in the Concours de Vente - all available to buy there and then.

“This application of facial recognition and biometric technology on the Genesis GV60 is bringing not just Genesis but the entire industry into the next generation of motoring,” commented Andrew Pilkington, managing director of Genesis Motor UK. “Such state-of-the-art innovations simply demonstrate the commitment that Genesis has to its customers to offer a personalized and seamless experience and the commitment it has to the UK and European market.”

The 2023 Genesis GV60 is available in either Premium, Sport, or Sport Plus versions. In addition, it can be personalized using the online configurator, allowing customers to choose from a range of color and trim options and select a select number of upgrade packages.

Genesis brings premium cars with a luxury experience to Europe. The Korean brand has established itself as a genuine alternative within the premium segment, receiving multiple award wins in 2022.

Source: Genesis

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Edited & Posted by the Editor | 11:41 AM | Link to this Post

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