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April 25, 2023

H&M and Mugler celebrate their Collaboration with a Multi-Faceted Show in New York City

H& M Fashion

H& M Fashion

Photo: Model Liza Soberano at the Mugler H&M Global Launch at Park Avenue Armory in New York City on April 19, 2023. Image provided by & copyright © H&M with credits to BFA / Sansho Scott.

NEW YORK, April 20, 2023 — H&M and Mugler celebrated their forthcoming collection launch with an immersive experience encompassing entertainment, music, performance, and fashion. The Mugler and H&M community’s friends, including Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon, and Dominique Jackson, attended the event. They all wore pieces from the Mugler H&M collection.

The event featured a group concert by musicians Shygirl, Amaarae, and Eartheater, who all starred in the Mugler H&M music video. They were dressed in exclusive looks from the new collection. Each artist performed a series of their hits before uniting to serve a new version of the 90s club classic “Music Sounds Better With You,” a track specially commissioned in celebration of the Mugler H&M collection.

The performances were punctuated by a runway show, alongside dance performances and DJ sets by Bobby Beethoven, Goth Jafar, and Asmara at a subsequent after-party. The event was curated as a unique hybrid, bringing together sound, style, live performance, club culture, and dance, all while nodding to the theatricality and flamboyance that has been a signature of the house from its inception under Thierry Mugler through to its current incarnation under the direction of Casey Cadwallader. With over 800 guests in attendance, the event encapsulated the sense of diversity and inclusivity central to Mugler while underpinning the democratic ethos of the H&M designer collaborations.

Source: H&M

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Edited & Posted by the Editor | 1:15 AM | Link to this Post

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