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August 4, 2023
Luxury Jewelry Brand, Aurate, partners with Helzberg Diamonds to Launch Exclusive Collection
— Aurate launches ‘Laure by Aurate’ in partnership with Helzberg Diamonds, using a unique business model to propel brand growth.
Photo: Aurate launches ‘Laure by Aurate’ with Helzberg Diamonds. Image provided by & copyright © Aurate.
NEW YORK, August 4th, 2023 — Luxury jewelry brand Aurate has announced the launch of a new collection, ‘Laure by Aurate,’ created exclusively in partnership with national jewelry retailer Helzberg Diamonds.
The Laure by Aurate collection is the first time Aurate has used a brand business model explicitly created for Helzberg Diamonds’ audience and consumers. The collection will be sold in 30 stores and available online exclusively at Helzberg Diamonds starting August 9th. The collection includes over 100 items ranging from $100 - $1,500, including rings, earrings, bracelets, and necklaces. All products are sustainably and ethically sourced, made from recycled gold and ethically sourced diamonds, jewels, and gemstones.
The partnership with Helzberg Diamonds will help Aurate reach a new audience and continue to democratize fine jewelry. Helzberg Diamonds sees this collaboration as an ideal opportunity to expand its reach with a younger and fashion-forward consumer who prioritizes accessible luxury goods.
Since launching in 2015, Aurate has undergone tremendous growth, fuelled by its unique approach to retail. This strategic partnership with Helzberg Diamonds, which has led the industry for over 100 years, will continue to catapult the brand’s growth.
Source: Aurate
|GlobalGiants.Com|
Edited & Posted by the Editor | 10:54 AM | Link to this Post
