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September 11, 2023

American jewelry brand David Yurman announces Sofia Richie Grainge as the New Model for its Sculpted Cable Bracelet.

David Yurman

David Yurman

Photos: David Yurman Sculpted Cable Bracelet Campaign. Images provided by & copyright © David Yurman.

NEW YORK, September 5, 2023 — David Yurman, a well-known luxury jewelry brand, has launched its newest Sculpted Cable bracelet collection, featuring global ambassador Sofia Richie Grainge, a famous social media influencer.

The brand’s signature Cable motif is in the Sculpted Cable design, which offers a subtle, lower-profile relief that is meticulously crafted and polished to an optimal luster. The bangle is available in 18K yellow, rose, and white gold, with or without hand-set pavé diamonds.

Shot at the Kellogg Doolittle House in Joshua Tree, CA, the Fall 2023 campaign is the brand’s first to feature a single hero collection. Evan Yurman provided creative direction, and the advertisement was photographed by fashion photographer Glen Luchford and styled by Elin Svahn.

Richie Grainge effortlessly showcased the jewelry’s creative spirit and modern sophistication, perfectly embodying the brand’s essence of laid-back luxury. Richie Grainge says the campaign is about “paving your own way: really being confident, taking direction, and being the leader of your own pack.”

Evan Yurman expressed his delight in collaborating with Richie Grainge, calling her a “style icon with endless charm” and the perfect ambassador to launch the new Sculpted Cable designs, which he says are the latest evolution of their signature Cable motif.

David Yurman is an American jewelry company. It has 51 retail stores in the United States, Canada, Hong Kong, and France and an exclusive authorized fine jewelry and timepiece network of retailers in over 300 locations worldwide.

Source: David Yurman

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Edited & Posted by the Editor | 2:56 PM | Link to this Post

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