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September 23, 2023

New Levi's® Campaign celebrates Moments of Instincts featuring Deepika Padukone.

Levis, Deepika Padukone

Levis, Deepika Padukone

Photos: New Levi’s® Campaign ‘For Now, For A Lifetime’ celebrates Moments of Instincts featuring Deepika Padukone.

MUMBAI, India, September 22, 2023 — Levi’s® has launched a new campaign titled ‘For Now, For A Lifetime,’ which focuses on following our instincts. The campaign highlights how our decisions made on instinct can turn into memories that shape us and stay with us forever. The campaign features Deepika Padukone, who embodies the spirit of the movement by taking an impromptu adventure, which inspires other characters to follow their instincts.

The campaign showcases Levi’s® new offerings, including relaxed and baggy fits for men and women, overdyed and colored jeans, and a wide range of graphic tees. The Levi’s® brand continues to build on its product legacy and heritage while meeting fashion-conscious consumers with on-trend and relevant products.

Amisha Jain, Senior Vice President & Managing Director, South Asia-Middle East, Africa, and Non-EU markets (SAMEA), Levi Strauss & Co., said that the ‘For Now, For A Lifetime’ campaign celebrates what it truly means to live in Levi’s® and how their products are deeply weave into their consumers’ lives. The brand strives to enable its consumers to be their most authentic selves, from how they create their products to how they bring them to life for their consumers.

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeans wear. The company designs and markets jeans, casual wear, and related accessories for men, women, and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, Denizen®, and Beyond Yoga® brands. Its products sell in more than 110 countries worldwide through chain retailers, department stores, online sites, and a global footprint of approximately 3,200 brand-dedicated stores and shop-in-shops.

Source: Levi’s India

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Edited & Posted by the Editor | 3:07 PM | Link to this Post

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