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September 3, 2023

Tanishq presents 'Rivaah x Tarun Tahiliani'



Photo: Models, Tanishq officials, and designer Tarun Tahiliani at Tanishq’s ‘Rivaah x Tarun Tahiliani’ launch. Image provided by & copyright © Tanishq.


Photo: Tanishq Ad for Rivaah. Image provided by & copyright © Tanishq.

Bangalore, India, September 02, 2023 — Tanishq, India’s most prominent jewelry retail brand from the TATA house, presents ‘Rivaah x Tarun Tahiliani.’ It is an exclusive collaboration with the leading fashion designer Tarun Tahiliani under Tanishq’s wedding sub-brand - Rivaah. The collection features a blend of traditional Indian craftsmanship and delicate embroideries. It draws inspiration from Tahiliani’s embroidery styles, including Chikankari, Kashida, Zardosi, and Diamond, redefining bridal elegance. Each piece is unique, representing the bride’s personality and Tanishq’s timeless jewelry-making techniques, making it a splendid choice for Indian weddings.

“Our collection offers a versatile range of jewelry for brides, suitable for various wedding occasions. It combines luxury and extravagance, creating a stunning array of unique designs that reflect tradition while addressing modern preferences,” Tanishq said.

“Using intricate and unique karigari techniques such as Rawa and Filigree, along with colored stones piroi, we craft each piece with delicate patterns and effortless artistry, highlighting the rich heritage of these techniques. The collection seamlessly weaves together timeless traditions and exquisite craftsmanship, creating a beautiful tapestry of handcrafted artistry and contemporary appeal,” Tanishq elaborated.

Ms. Revathi Kant, Chief Design Officer, Titan Company Limited, spoke on the launch of ‘Rivaah x Tarun Tahiliani,’ stating that the collection is a testament to the synergy between timeless craftsmanship and modern elegance. This collaboration has enabled them to design jewelry that transcends eras and appeals to the modern bride. Tanishq Rivaah caters to the discerning new-age Indian bride who loves participating in her wedding.

Tarun Tahiliani, speaking on the partnership, said that collaborating with Rivaah by Tanishq was a match made in heaven for him. His brand has stood for lightweightness, fun, and vitality, which this campaign about the free-spirited bride beautifully encapsulates.

Tanishq, a TATA Group jewelry brand, offers superior craftsmanship, exclusive designs, and guaranteed quality. It says it is the only brand to understand Indian women and fulfill their traditional and modern desires. All Tanishq stores have a Karatmeter to check gold purity. The Tanishq retail chain currently spreads across 400+ exclusive boutiques in more than 240 cities.

Source: Tanishq

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Edited & Posted by the Editor | 5:17 AM | Link to this Post

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