« Bollywood Superstar Katrina Kaif joins Swiss Watchmaker Rado as a Brand Ambassador. | Main | The President and the Vice President of India send Messages for the Vigilance Awareness Week 2023. »
October 29, 2023
Leica Launches World's First Camera with Content Credentials
Photo: A Leica Camera. Image provided by Leica.
San Jose, CA, October 28, 2023 — Leica has launched the M11-P camera, the world’s first with built-in Content Credentials.
It is a significant milestone for the Content Authenticity Initiative (CAI) and the future of photojournalism. The camera provides a new way for photojournalists and creatives to combat misinformation and bring authenticity to their work and consumers.
The Leica M11-P camera captures each image with secure metadata, including camera make and model, who captured the image, when, and how they did so. Each image captured will receive a digital signature, ensuring authenticity. It will help combat the rise of manipulated content and misinformation and ensure trust in the digital ecosystem.
Integrating the CAI framework in the Leica M11-P camera is a significant moment for trust and transparency for photographers and creatives. Content Credentials are seeing accelerated adoption worldwide, including among photojournalists, news outlets, creative professionals, everyday consumers, social media influencers, artists, and innovators.
Transparency at the point of capture is the most robust chain of authenticity.
The Content Authenticity Initiative (CAI) is a coalition of nearly 2,000 members, including Leica Camera, AFP, the Associated Press, the BBC, Getty Images, Microsoft, Reuters, The Wall Street Journal, The New York Times, USA Today, Nikon Camera and more, all working together to add a verifiable layer of transparency and trust to content online via secure metadata called Content Credentials.
GlobalGiants.Com is a Content Authenticity Initiative (CAI) Member.
Source: Leica, Content Authenticity Initiative (CAI)
|GlobalGiants.Com|
Edited & Posted by the Editor | 3:09 AM | Link to this Post
