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October 30, 2023
Mastercard India releases a special World Cup anthem, enabling fans to relive the 2011 triumph.
New Delhi, October 30, 2023 — In light of the Indian cricket team’s ongoing winning streak in the ICC Men’s Cricket World Cup 2023, Mastercard has launched a special anthem that allows millions of cricket fans across the country to relive the 2011 victory.
The anthem features Mastercard’s brand ambassador and former World Cup-winning captain Mahendra Singh Dhoni reminiscing about the moments leading up to the historic win 12 years ago at Mumbai’s Wankhede Stadium. It showcases scores of fans cheering for the Men in Blue as they chased down Sri Lanka’s 275-run target to win the coveted trophy.
The anthem, powered by Mastercard’s iconic Sonic brand tune, has been created with the theme of “Har fan hai priceless” (every fan is priceless). It includes the former Indian skipper emphasizing that every cheer by cricket fans plays a significant role in lifting players’ spirits. The video also shows Dhoni remembering when all Indian fans in the stadium began chanting “Vande Mataram.”
Mastercard’s executive vice president and head of marketing & communications, Asia Pacific, Julie Nestor, said, “This anthem is a tribute by Mastercard to millions of India’s cricket fans who breathe life into the game. As ICC’s global partner for this year’s World Cup and a brand with a strong connection with Indian cricket, Mastercard is committed to providing memorable opportunities and experiences to fans. The undying spirit and depth of emotions exhibited by fans in every match that India plays are simply priceless.”
Source: Mastercard India
|GlobalGiants.Com|
Vande Mataram - Mastercard India Anthem - ICC Men’s CWC 2023
Edited & Posted by the Editor | 8:49 AM | Link to this Post
