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December 28, 2023
Coca-Cola extends its partnership with the International Cricket Council (ICC) for Eight Years.
New Delhi, India, December 26, 2023 — Coca-Cola has extended its partnership with the International Cricket Council (ICC) for another eight years. This partnership will establish Coca-Cola as a long-standing partner of the ICC and amplify global cricket experiences. The official signing ceremony occurred at ICC Headquarters and marked a historic milestone for the partnership. It demonstrated Coca-Cola’s commitment to sports and confirmed the collaboration as one of the longest-ever associations formed by the ICC with a single brand, spanning 13 years (2019 - 2031).
The partnership will see Coca-Cola’s brands becoming exclusive non-alcoholic beverage partners for all men’s and women’s events at the pinnacle of the sport, including the ICC Cricket World Cups, ICC T20 World Cups, and ICC Champions Trophies until the end of 2031. During the partnership, there will be a prominent international men’s and women’s event every year and a World Test Championship Final every two years.
During the recent ICC Men’s Cricket World Cup India 2023, Thums Up and Limca Sportz were the exclusive beverage and sports drink partners, activating a host of online and offline fan engagement activations. Additionally, Sprite took center stage with its captivating ‘Thand rakh’ campaign, aimed at elevating and sustaining the enthusiasm of cricket fans throughout the biggest World Cup ever.
Coca-Cola has been globally committed to supporting local sporting events and organizations worldwide. The Coca-Cola Company has an eight-decade-long association with the Olympics. Moreover, for over four decades, it has been associated with the FIFA and T20 World Cup and using the power of sports to bring people together and transform lives.
The Coca-Cola Company is a leading beverage company in India that offers consumers a variety of high-quality and refreshing drink options. The Company’s vision is to provide “Beverages for life,” it has a broad portfolio of products, including hydration, sports, sparkling water, coffee, Tea, nutrition, juice, and dairy-based products.
The Coca-Cola Company employs over 700,000 people globally, including its bottling partners, contributing to economic opportunities in local communities worldwide.
Source: Coca-Cola
|GlobalGiants.Com|
Edited & Posted by the Editor | 2:01 AM | Link to this Post
