Content Authenticity Initiative

Press Freedom Day


« Adidas presents the UCL Pro Ball London — the Official Match Ball for the Men's 2023/24 UEFA Champions League™ knockout stage. | Main | UNESCO Member States adopt a Global Framework to strengthen Culture and Arts Education. »

February 14, 2024

Google joins the Coalition for Content Provenance and Authenticity to develop Technical Standards for Content Credentials.

— Watershed Moment in driving Mainstream Awareness and Adoption of Content Credentials —

Google, Content Authenticity Initiative

San Jose, CA, February 14, 2024 — Today marks a watershed moment in driving mainstream awareness and adoption of Content Credentials — Google has joined the Coalition for Content Provenance and Authenticity (C2PA) steering committee.

Google’s decision to join the Coalition for Content Provenance and Authenticity (C2PA) steering committee is a consequential step toward developing technical standards for Content Credentials and their future integration into Google’s products and services.

The C2PA and the Content Authenticity Initiative (CAI) are committed to restoring trust and transparency online by developing technical standards for digital provenance and open-source tools based on those standards.

As misinformation continues to threaten the digital ecosystem, the need to increase trust in Digital Content has never been more pressing. Dana Rao, the EVP, General Counsel, and Chief Trust Officer of Adobe and a co-founder of the C2PA, acknowledges this need and believes that adopting Content Credentials could help validate and secure the media source, increasing transparency and restoring trust online.

The CAI’s work in fighting against misinformation is commendable, as it assists the world in confronting challenges across new frontiers in manipulated and misleading media. Expanding content credentials to new surfaces is a positive development, as it will help enhance public confidence in the integrity of official online government content.

The CAI collaborates with diverse communities to empower adoption and increase transparency. It collaborates with technology companies, social platforms, news organizations, and policymakers to develop policies, guidance, and tools for authenticating Digital Content.

Strengthening public confidence in the integrity of online information through Content Credentials is an exciting prospect and will benefit all individuals who rely on Digital Content.

Content Authenticity Initiative (CAI) is a community of media and tech companies, NGOs, and academics working to promote the adoption of an open industry standard for content authenticity and provenance.

CAI members include Adobe, AFP, AP, BBC, Canon, Gannett, Microsoft, Nikon, The New York Times, Reuters, The Globe and Mail, TruePic, The Wall Street Journal, The Washington Post, Leica Camera, USA Today, and the University of Helsinki among others.

• CAI is thrilled to welcome Google as the newest member of the C2PA (Coalition for Content Provenance and Authenticity), the industry standard for combatting deepfakes through metadata and provenance technology. The CAI looks forward to a productive, ongoing relationship with Google as a steering committee partner.

Source: Content Authenticity Initiative (CAI)


— GlobalGiants.Com is a Member of Content Authenticity Initiative (CAI). StumbleUpon reddit Facebook Google Plus Tweet This Seed This on Newsvine

Edited & Posted by the Editor | 10:15 AM | Link to this Post

Start from HOME Go to Top