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March 25, 2024
Kendra Scott introduces Lab Grown Diamond Collection
— The company expands its product assortment with the newest collection, offering delicate jewelry styles designed for everyday use.
Photo: Kendra Scott introduces Lab Grown Diamond Collection. The company expands its product assortment with the newest collection, offering delicate jewelry styles designed for everyday use. Image provided by & copyright © Kendra Scott.
AUSTIN, Texas, March 25, 2024 — Kendra Scott, the lifestyle brand known for its innovative design and commitment to “Family, Fashion, and Philanthropy,” has introduced its Lab Grown Diamond Collection. Designed in Austin, Texas, and inspired by the brand’s goal of offering stylish jewelry to a broader audience, this new collection represents Kendra Scott’s latest effort to provide fine diamond styles at a more affordable price.
“We’re excited to introduce our Lab Grown Collection, a natural category addition as we continue to progress as a lifestyle brand and offer our customers another dynamic reason to shop with us,” said Founder, Executive Chairwoman, and Chief Creative Officer Kendra Scott. “We pride ourselves on putting the customer first, and we heard over the years that our customers wanted to shop with us for fine jewelry because they loved the company, they loved that we give back, and they wanted their jewelry collections to grow alongside our product assortment. Fine jewelry is as much a staple for your everyday as it is for life milestones, and we wanted to offer our customers who may be more accustomed to shopping with us at a lower price point an opportunity to expand their Kendra Scott collection.”
The collection’s diamonds are cultivated in a controlled laboratory environment, which allows for precise management of the stones’ clarity, cut, and production while also delivering cost savings to customers.
Kendra Scott LLC was founded in 2002 by Kendra Scott, who serves as the Founder, Executive Chairwoman, and Chief Creative Officer of her namesake lifestyle brand. The brand is known for its innovative designs, use of color, and signature shapes. Kendra Scott offers a wide range of products, including Fashion, Demi-Fine, Fine Jewelry, watches, engagement rings, fragrances, home accessories, and a men’s collection called Scott Bros. by Kendra Scott. The company follows a customer-centric approach with a network of 130 experiential stores and pop-up locations, partnerships with wholesale retailers such as Neiman Marcus, Nordstrom, Bloomingdale’s, and Dillard’s, and 850 specialty boutiques.
Source: Kendra Scott
|GlobalGiants.Com|
Edited & Posted by the Editor | 10:23 AM | Link to this Post
