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April 10, 2024
UNCTAD rebrands to "UN Trade and Development"; Convenes a Global Leaders Forum.
UNCTAD has rebranded as “UN Trade and Development” and will host a Global Leaders Forum in June 2024. The Forum will feature the UN Secretary-General, Heads of State, leading economists, and Nobel Laureates.
UN Trade and Development’s Secretary-General, Rebeca Grynspan, emphasized the organization’s transformative approach and commitment to supporting developing countries in an increasingly polarized world.
Photo: UNCTAD rebrands to “UN Trade and Development” with a new logo. Image provided by & copyright © “UN Trade and Development.”
Photo: UNCTAD Secretary-General Rebeca Grynspan speaks on April 9, 2024, at a press conference in Geneva, Switzerland, announcing the organization’s landmark rebranding as “UN Trade and Development,” commemorating its 60th anniversary. Image provided by and copyright © UNCTAD “UN Trade and Development.”
Geneva, Switzerland. April 9, 2024 — The United Nations Conference on Trade and Development (UNCTAD) has announced its rebranding as “UN Trade and Development” on its 60th anniversary this year. This strategic move highlights the organization’s commitment to making a more significant impact. The new, more precise visual identity will better reflect its work and values and amplify its global voice advocating for developing countries.
• Charting a New Course
UNCTAD, under the leadership of Secretary-General Rebeca Grynspan, has been working on adapting to the rapidly changing global trade landscape. The organization has been implementing initiatives that enhance its capacity to analyze new challenges quickly and support developing nations’ efforts.
The organization has undergone a rebranding, which marks a pivotal moment. It was the first-ever comprehensive review of UNCTAD’s global communication footprint. Additionally, it is a bold, forward-looking strategy to effectively communicate the organization’s work and values.
The organization will rebrand with a new name and logo in the six official languages of the UN. It marks the first rebranding in sixty years.
• 60th Anniversary Celebration: Global Leaders Forum
The Forum on Trade and Development, led by Secretary-General Rebeca Grynspan, will feature participation from Heads of State and Government, civil society organizations, private sector representatives, and some of the world’s foremost economists. The Forum will highlight the organization’s comprehensive approach to trade and development under the theme “Charting a New Development Course in a Changing World.” The event will focus on the needs of developing countries, addressing topics such as finance, technology, investment, and sustainable development. The Forum will allow policymakers and thought leaders to discuss innovative approaches and solutions.
Source: UNCTAD (UN Trade and Development)
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