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October 22, 2024
Timex is celebrating 170 Years of Watchmaking by releasing a limited-edition Anniversary Watch for just $1.
MIDDLEBURY, Conn., October 21, 2024 —Timex, a pioneer in the watchmaking industry, is celebrating its 170th anniversary by offering 1,000 limited-edition Waterbury watches for just $1. This initiative revives a legacy of accessible timekeeping.
On November 16, consumers can claim their limited-edition $1 watch at participating retailers starting at 10 AM local time. The watches will also be available online at Timex.com (US), Timex.ca, Timex.co.uk (10 AM GMT), Timex.eu (10 AM CET), and shop.timexindia.com (10 AM IST).
Don’t miss this unique opportunity to own a limited-edition $1 watch and participate in Timex’s celebration of time, resilience, and the enduring spirit of the dollar.
This release pays tribute to Timex’s legacy of exceptional watchmaking since 1854, originating from its roots as the Waterbury Clock Company. It commemorates Timex’s iconic Yankee pocket watch, the first timepiece sold for $1 and known as “the watch that made the dollar famous.”
One hundred seventy years ago, timekeeping was reserved for the elite, as pocket watches were priced out of reach for many. The Waterbury Clock Company changed this by democratizing timekeeping for everyone. At that time, five pounds of candy cost 35 cents, and you could buy a Yankee dollar pocket watch for just one dollar. Farmers relied on it during harvests, train conductors used it to maintain punctuality, and factory workers synchronized their breaks looking at its hands.
By the turn of the century, over six million of these “dollar watches” had been purchased by everyday Americans. Even the literary legend Mark Twain couldn’t resist getting one — he sent Timex a dollar in exchange for his watch.
Shari Fabiani, Chief Marketing Officer of Timex Group, emphasized the importance of this release: “Our 170th anniversary is not just a celebration of our rich history; it is a heartfelt reaffirmation of our commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays tribute to the original Waterbury campaign, which promised ‘correct time for little money.’ In creating this watch, we aimed to honor the loyal consumers who have trusted and valued our brand over the years.”
This release is part of Timex’s cherished Waterbury collection, celebrating its roots as the Waterbury Clock Company. It features a glossy ice-white dial adorned with the official logo for the 170th Anniversary Edition and elevated by 3D lacquered Roman numeral markers. On the reverse side, the watch showcases a unique case back with a vertical brushing finish engraved to commemorate this significant milestone in Timex’s watchmaking history.
Source: TIMEX
Edited & Posted by the Editor | 11:22 AM | Link to this Post