November 27, 2006
Johnson Controls Encourages Student Creativity About Energy Conservation
Igniting Creative Energy Challenge
Winners of national competition win educational trip to Hawaii with chance to meet national leaders.
MILWAUKEE, Nov. 27 -- United States and Canadian students in kindergarten through 12th grade are being called on by the Igniting Creative Energy Challenge to put on their thinking caps and come up with creative ways to make a difference in energy conservation and the environment.
Photo: Solar Panel
The Challenge, a partnership program developed by Johnson Controls and the National Energy Foundation, is an educational competition that encourages students to learn more about energy and the environment. This is the sixth year for the competition, which provides the national winners with valuable educational experiences that include a trip to Hawaii and a chance to meet national leaders and energy policymakers in Washington, D.C.
Students are asked to submit entries that demonstrate an understanding of what an individual, family or group can do in their home, school or community to conserve energy and help the environment. Students may express their ideas in the form of science projects, essays, stories, artwork, photographs, music, video or Web site projects. They may also submit recent service projects.
Photo: Wind Turbines in Field
New for 2007, the highest scoring student in each state and most provinces will receive additional recognition and a $1,000 (U.S.) donation from Johnson Controls for his or her school.
The Challenge is funded through an educational grant by Johnson Controls with additional support from the United States Energy Association (USEA) and the National Energy Foundation.
Johnson Controls is a global leader in interior experience, building efficiency and power solutions. Founded in 1885, the company is headquartered in Milwaukee, Wisconsin. Johnson Controls (NYSE:JCI) has 136,000 employees in more than 1,000 locations serving customers in 125 countries.
"Like all citizens, students play an important role in using energy resources wisely, which reinforces our business of providing smart energy solutions," said Dave Myers, president, Building Efficiency, Johnson Controls. "As we introduce this year's Challenge, we continue to be impressed by the enthusiasm and creativity students and teachers exhibit in demonstrating ways to preserve the environment and conserve energy."
According to Dari Scott, vice president of marketing for the National Energy Foundation, "It's vital to instill in students the idea that they can creatively contribute to conserving natural resources. It results in improved leadership, character development and service to others, not to mention a better environment."
Contest Rules and Prizes
The Challenge is open to all students in grades K-12 in the U.S. and Canada, excluding Quebec. All entries are due by February 17, 2007, and winners will be announced on or about March 17, 2007.
Official rules about the contest and a downloadable entry form can be found at the official Challenge Web site, https://www.ignitingcreativeenergy.org/ .
A total of four grand prizes will be awarded to three students and one teacher. Three students, one in each grade cluster, whose work best addresses the Challenge criteria, will receive a hosted trip to Hawaii April 10-14, 2007 for themselves and a parent or legal guardian. In addition, one teacher with the highest average score of student work from 15 or more qualifying entries will be chosen for a trip for two to Hawaii for the same fun and educational experience.
While in Hawaii, winners will experience the educational trip of a lifetime. This journey will include visits to a volcano, tropical forests, and Hawaii's famous beaches.
Winners will also participate in the national Energy Efficiency Forum in Washington, D.C., June 12-13, 2007, where they will share their Challenge entries and ideas with government and energy leaders.
Award certificates will be available for every participating student and teacher. The most creative and deserving student work will be published.
Last Year's Entries
The winning projects for the 2006 Igniting Creative Energy Challenge were a reflection of students' creativity and involvement: an elementary school student's "I Spy"(C)-themed book highlighting 101 ways to save energy at home, illustrated with photographs of the student's dollhouse; a middle school student's recommended four-week children's meal program for fast food restaurants that included age-appropriate energy savings items in place of toys; and a high school student's researched recommendation to create billboards that raise awareness of the energy crisis and promote the fight to save energy and the environment.
Teacher Zan Lombardo of Tredyffrin-Easttown School District in Pennsylvania had each of her students establish one energy-efficient habit for a month, quantify their savings and then represent each unit of savings as a dot in a giant mural that showed overall how they had helped the environment.
Students were asked to write a one-page summary that described their motivation for submitting an entry and what they hoped their project would accomplish. Middle school winner Rebecca Richter from Wisconsin shared, "I wanted to find a creative way to help children and their families understand how to conserve energy. It seems perfect to work with a fast-food chain because many families eat at fast-food restaurants. It would be a great way to reach a lot of people! I hope to convey that energy is an important resource in our lives, and that there are many ways to save energy."
Edited & Posted by Editor | 10:19 PM | Link to this Post
Arthur Frommer to speak at Boston Globe Travel Show, March 23-25, 2007
BOSTON -- Nov. 27, 2006 -- Arthur Frommer, the foremost authority on budget travel, will join a host of esteemed speakers at the 2007 Boston Globe Travel Show, scheduled to be held March 23-25, 2007 at the Seaport World Trade Center in Boston.
Photo: Arthur Frommer's Budget Travel, November 2006 Issue.
Frommer will be joined by his daughter, travel expert Pauline Frommer. Pauline is carrying on the family legacy, creating her own new series of travel books designed to bring budget travel to a new generation. The Frommers will address the show's 9,000+ expected attendees on Saturday, March 24.
Photo: Frommer's Italy 2000
The 2nd Annual Boston Globe Travel Show will showcase travel destinations from around the world while highlighting both cultural exhibits and vacation activities. A diverse set of travel exhibitors and suppliers, representing every segment of the travel industry, will offer detailed information on trips to every region of the world.
In addition to the host of prominent speakers, The Boston Globe Travel Show will feature Destination Pavilions showcasing both overseas and domestic destinations and tourism boards. Vacation Experience Areas will offer samples of experiences a traveler could expect from destinations around the world, such as culinary tasting and cooking demonstrations, luxury spa treatments, activities such as golf swings and diving and kayaking pools, as well as original and indigenous music and dance from cultures around the world.
Edited & Posted by Editor | 10:12 PM | Link to this Post
BBDO COMMERCIAL
Photo: "Noitulove" or "Evolution" spelled backwards. The most awarded TV commercial of the past year was created by AMV BBDO for Guinness.
Edited & Posted by Editor | 1:41 PM | Link to this Post
November 25, 2006
TARGET: DAVID BLAINE & GYROSCOPE
PHOTO: David Blaine, who successfully escaped from a gyroscope hanging 40 feet above Times Square on Thanksgiving, today joined Major George A. Hood of The Salvation Army to host 100 deserving kids on a shopping spree at Target.
Edited & Posted by Editor | 4:47 PM | Link to this Post
November 23, 2006
HAWKEYE GROUP'S BEST ADVERTISING
PHOTO: hawkeye's best print and outdoor advertising.
DALLAS -- hawkeye GROUP of Dallas, TX, was given a Silver ECHO Award in the 2006 International ECHO Awards competition sponsored by the Direct Marketing Association (DMA), which recognizes the world's most impressive direct marketing campaigns.
The ECHO represents the best in strategic, creative, and results-oriented programs worldwide. Over 20 direct marketing experts from around the world judge thousands of submissions. hawkeye GROUP won in the category of Retail/Direct Sales for the Pizza Hut Very Into Pizza (VIP) program.
Some hawkeye clients include Capital One, Alltel Communications, Pizza Hut, Party City, Samsung, Microsoft, HP, Hollywood Casino, Dean Foods, Selective Insurance, and The Make-A-Wish Foundation.
Ranked in the top 50 in Ad Age's 2006 Integrated Agencies, hawkeye has offices in Amsterdam, Boise, Charlotte, Chicago, Dallas, Denver, London, Minneapolis, New York City, San Francisco, and Seattle.
Edited & Posted by Editor | 11:25 PM | Link to this Post
November 22, 2006
TARGET: DAVID BLAINE
PHOTO: David Blaine has just begun a Thanksgiving challenge in New York City's Times Square for Target. If he can get down from the gyroscope, currently elevated 50 feet in the air, he'll join 100 deserving children for a shopping spree on Friday, November 24, at a Target store to kick off the holiday season.
Edited & Posted by Editor | 3:01 PM | Link to this Post
November 20, 2006
Nokia announces New Year's Eve celebration in five party capitals of the world
"Five cities, One party".
The Black Eyed Peas and Scissor Sisters among several international artists to begin countdown to "Nokia New Year's Eve".
Espoo, Finland - On December 31st, Nokia will welcome the New Year in unique style - by connecting millions of music lovers from around the world as they count down the final minutes of 2006. Nokia New Year's Eve, a global music event stretching across four continents, will feature a number of international artists including The Black Eyed Peas and Scissor Sisters to entertain audiences at New Year's celebrations from Hong Kong to Rio de Janeiro. Those unable to attend in person can experience the party via television or the internet. To orchestrate this unique global celebration, Nokia has enlisted the services of Harvey Goldsmith CBE, the producer of Live Aid and Live8.
Photo: Black Eyed Peas - Monkey Business Album Cover
Photo: Scissor Sisters
Nokia New Year's Eve will travel from east to west, starting in Hong Kong's Ocean Terminal, followed by Mumbai's Andheri Stadium, the Brandenburg Gate in Berlin, Ipanema Beach in Rio de Janeiro and rounding off the night in New York.
Nokia New Year's Eve looks set to be the world's biggest New Year's party of 2006 with the five events expected to have a combined attendance of 1.3 million and an anticipated global television and Internet audience of 150 million.
Edited & Posted by Editor | 12:45 PM | Link to this Post
November 18, 2006
Target Presents David Blaine With a Spectacular Thanksgiving Challenge
PHOTO: John Remington (left) of Target challenged David Blaine to Spectacular Thanksgiving Mission in Times Square to begin on Tuesday, November 21.
Edited & Posted by Editor | 11:06 AM | Link to this Post
MERCEDES-BENZ - THE DRIVE FROM PARIS TO BEIJING
PHOTO: Beijing - The fascinating long distance drive from Paris to Beijing ends successfully. The 36 E-Class cars after reaching Beijing in 25 days, on a 14,000km journey through 2 continents and 9 countries.
Edited & Posted by Editor | 11:02 AM | Link to this Post
November 16, 2006
Paige Davis Brings Touch of Holiday Cheer to Jewel Osco Grocery Shoppers in Chicago
Pay By Touch Partners With TV and Broadway Star to Give Chicagoans an Early Holiday Gift.
CHICAGO, Nov. 16 -- Pay By Touch(R), the leader in integrated biometric authentication, personalized marketing and payment solutions has joined forces with Paige Davis, formerly of TLC's "Trading Spaces," to kick-off the holiday season for Chicagoans.
The "Touch of Holiday Cheer" program is being launched on Nov. 17, 2006 by Pay By Touch and Davis, who will visit a local Chicago Jewel Osco grocery store to surprise random shoppers by paying for their groceries.
The Pay By Touch service uses a simple finger scan to authorize an electronic withdrawal from a customer's existing checking account. Each fingerprint is unique, which helps prevent fraud or identity theft, and since there is nothing to carry, there is nothing to be lost or stolen. The one-time enrollment in the secure program takes only a few minutes to complete at participating stores.
Edited & Posted by Editor | 2:19 PM | Link to this Post
DURACELL: OFFICIAL BATTERY OF NORTH POLE
PHOTO: Madison Rathbun, 7, ducks under the covers in her North Pole, Alaska, home to write a "Dear Santa" letter in November 2006 by flashlight, compliments of Duracell. Recently named the "Official Battery of North Pole," the company is supplying batteries and flashlights to all North Pole residents this year. (PRNewsFoto/Duracell, Susan Goldman)
Edited & Posted by Editor | 1:04 PM | Link to this Post
November 15, 2006
Cisco and Athletics Announce Cisco Field
PHOTO: Oakland Athletics (A's) Owner and Managing Partner Lew Wolff, standing left, and Cisco President and CEO John Chambers, right, unveil the 'Cisco Field' logo, while Major League Baseball Commissioner Bud Selig sits, left, at an event Tuesday at Cisco headquarters in San Jose, Calif., to announce an agreement to build a baseball park in Fremont Calif. to serve as the new home of the A's. (Cisco photo by Scott Griggs)
Edited & Posted by Editor | 11:31 AM | Link to this Post
November 13, 2006
CHEYENNE KIMBALL AT KOHL'S
PHOTO: Singer/songwriter Cheyenne Kimball was at the new Kohl's department store in Jersey City, N.J., to sign autographs for fans in celebration of the store's recent opening. Kimball is the face of the Candies(R) line of apparel, shoes and accessories sold exclusively at Kohl's.
Edited & Posted by Editor | 7:46 PM | Link to this Post
November 11, 2006
THE COCA-COLA COMPANY: CONTOUR BOTTLES
PHOTO: Phil Mooney, director of Archives for The Coca-Cola Company, holds one of the two remaining original contour bottles and displays earlier prototypes.
See full story at this Post dated October 10, 2006.
Edited & Posted by Editor | 6:44 PM | Link to this Post
November 9, 2006
Adrianne Curry and NVIDIA Unveil World's First Real-Time Virtual Celebrity
Graphics Company and Hollywood Star Create Interactive Model.
HOLLYWOOD, Calif., -- In a move that is sure to send waves through Hollywood, model and television star Adrianne Curry and the worldwide leader in programmable graphics processor technologies, NVIDIA Corporation (NASDAQ:NVDA) , have announced that they have teamed up to create the world's first real-time, virtual celebrity. This breakthrough, which is enabled by NVIDIA's new flagship graphics technology, will allow 'stars' to create and license detailed replicas of their likeness without ever having to make a physical appearance or take a photograph.
PHOTO: NVIDIA DIGITAL ADRIANNE
Virtual celebrity licensing will have a multitude of applications, including adapting celebrity characters into newly developed video games, virtual modeling and endorsements; digital appearances in film and television; and virtual hosting on Web sites or traditional broadcast media.
"I am honored to have been selected as the first celebrity for this project," said Adrianne Curry.
Adrianne Curry is the ideal choice for this venture as she is on the cutting-edge of this fresh, new trend in Hollywood. In addition to her successful modeling career, that has landed her on the pages of Maxim, Playboy, Sync and Marie Claire, to name a few, Adrianne is a bona fide television star with television credits that include some of the most successful reality TV shows including the CW's America's Next Top Model, VH1's hit series "The Surreal Life" and "My Fair Brady," amongst numerous other stints in television and film. Adrianne also runs one of the most popular blogs and online promotions in the industry.
"The uses for this technological breakthrough are truly endless," said Dan Vivoli, senior vice president of marketing at NVIDIA. "The digital Adrianne can demonstrate the same range of emotions, movements, and attitudes and appear just as lifelike as her living, breathing counterpart. It is simply a stunning transformation."
The virtual "Adrianne" celebrity will be introduced at the official NVIDIA launch event being held in San Jose, CA.
Edited & Posted by Editor | 1:08 PM | Link to this Post
November 6, 2006
TRIDENT PERSONALITY POLL
Sweet or Sour? New Yorkers vote themselves Sweet.
PHOTO: Personality Poll: Hours before heading out to vote in the General Election, hundreds of New Yorkers voted themselves "sweet" or "sour" Monday in a "Sweet or Sour" election sponsored by Trident Green Apple Fusion flavor gum. Ballots were cast using actual pieces of Trident chewing gum. The poll was held to determine the flavor of the Big Apple and to encourage people to vote in the real election. New Yorkers voted themselves sweet, 1,069 (63%) to 619 (37%).
Edited & Posted by Editor | 6:18 PM | Link to this Post
November 5, 2006
"COCA-COLA SANTA" CELEBRATES 75TH ANNIVERSARY
Today's Enduring Vision of Jolly Ole Saint Nick Came to Life in 1931.
Atlanta - Seventy-five years ago, thanks to one man's imagination and artistic touch, the contemporary vision of Santa Claus as a jolly looking gentleman with a white beard was born. Created by Swedish-American artist Haddon Sundblom for a long-running series of holiday advertisements for Coca-Cola, today's cherished version of Santa Claus is at once recognizable around the world as an emblem of the holiday season.
The Coca-Cola Santa was first introduced in 1931, appearing in a series of print ads in The Saturday Evening Post, Ladies Home Journal, National Geographic and other U.S. publications. The captivating images struck a chord with the public, which almost instantly adopted the lovable personification as an enduring symbol of Christmas. Over the next few decades, the artist's depictions of Saint Nicholas evolved into the picture-perfect look of "Father Christmas" – the man in the red and white suit with the big brass belt buckle.
In 1931, when The Coca-Cola Company commissioned Sundblom to lend his artistic genius to its holiday campaign, the artist breathed refreshingly human elements into Santa's image, giving him his trademark rosy cheeks, a handsome white beard, twinkling eyes and happy wrinkles.
Sundblom's Santa had such universal appeal that, as distribution of Coca-Cola continued to spread globally and holiday ads featuring Santa reached into other countries, the character born of Sundblom's brush become an established international icon.
Sundblom's images of the North Pole's most-famous resident remain the commonly accepted depiction of Saint Nicholas around the globe, passing the test of time and evoking memories and a holiday spirit that transcends national boundaries.
As testimony to their impact, most of Sundblom's original Santa artworks have been displayed in several prestigious museums, shopping meccas and popular local venues, including the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo and the NK Department Store in Stockholm. This season, the 75th anniversary of the Coca-Cola Santa is being celebrated in the United States with an exhibition featuring a selection of the original Sundblom paintings at Jazz at Lincoln Center, in New York City.
Edited & Posted by Editor | 4:08 PM | Link to this Post
October 19, 2006
Motorola Global Day of Service
MOTOROLA CHAIRMAN AND CEO ED ZANDER HELPS CLEAR BRUSH.
PHOTO: Motorola Chairman and CEO Ed Zander helps clear brush at the Spring Valley Nature Center in Schaumburg, Ill. as part of the Motorola Global Day of Service Wednesday, October 18, 2006.
Edited & Posted by Editor | 2:47 PM | Link to this Post
October 17, 2006
HA Schult: "AutoDom" Made From Car Parts From Ford Models Fiesta and Fusion Builds a Bridge From Cologne to New York
COLOGNE, Germany, October 17 -- The "AutoDom" sculpture, a piece of art created by action artist HA Schult together with fifteen Ford-Werke GmbH apprentices in Cologne using parts from Ford Fiesta and Ford Fusion cars, is set to build a bridge between Cologne and New York.
Photo: HA Schult, his muse Elke Koska, and the sculpture against the backdrop of Cologne Cathedral.
The sculpture, which stands five metres tall and weighs 220 kilos, is on display as of today for two months at Cologne Bonn Airport, after which time it will be flown to New York. HA Schult announced today that the sculpture would be erected against the backdrop of the Manhattan skyline in spring 2007 before being auctioned to raise money for the Bloomberg Foundation set up by New York Mayor Michael Bloomberg. The proceeds from the auction will benefit the children and widows of fire-fighters who lost their lives following the September 11 terrorist attack on the World Trade Center in 2001.
Edited & Posted by Editor | 8:26 PM | Link to this Post
October 13, 2006
Bono and Bobby Shriver Launch (RED)(TM) in the U.S.
Gap, Motorola, Converse, Giorgio Armani, Apple and MTV Networks Join Forces to Launch Massive Product, Retail, Marketing and Online Campaigns Designed to Eliminate AIDS in Africa.
Photo: Bono and Oprah Winfrey shop on Chicago's "Magnificent Mile" as part of the U.S. launch of (RED) where Gap, Motorola, Converse, Giorgio Armani, and Apple have joined forces to help eliminate AIDS in Africa.
LOS ANGELES, Oct. 13 -- Harnessing the power of some of the world's most iconic brands, Bono and Bobby Shriver announced today the U.S. launch of (RED), the groundbreaking initiative that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. Gap, Motorola, Converse, Giorgio Armani and Apple are the first five companies to partner with (RED) in the U.S. The partnerships include licensing the (PRODUCT) RED(TM) mark and launching major integrated commercial efforts encompassing national and global product launches, retail, marketing and online activities. MTV Networks has joined (RED) as the first media sponsor in the U.S. to help build the brand and create awareness.
Edited & Posted by Editor | 9:54 PM | Link to this Post
