December 21, 2006
FORD’S NEW 2007 EDGE URBAN ADVERTISING: HIP-HOP STAR KELIS WILL ‘PUSH IT TO THE EDGE’
Grammy-nominated singer Kelis will star in a new urban marketing campaign to promote the all-new 2007 Ford Edge crossover.
Kelis creates a new song “Push it to the Edge” specifically for the campaign.
The Edge urban marketing campaign will begin airing on Dec. 20 with major radio, print, television and Internet outlets throughout the USA.
Photo: The Ford Edge is announced as a finalist for the North American Truck of the Year Award at the Detroit Economic Club meeting on Wednesday, December 13, 2006. The winners will be announced on January 7, 2007 at the North American International Auto Show.
DEARBORN, Mich. – The all-new 2007 Ford Edge goes into overdrive this week with an urban marketing campaign featuring Grammy-nominated singer Kelis. Consumers will hear the hip-hop artist “Push it to the Edge” with a new song about Ford’s bold crossover vehicle in ads that begin airing Dec. 20.
Kelis will kick off her new relationship with Ford on Dec. 18 in New York City at her husband’s, rap icon Nas’, black and white ball in New York City to celebrate the release of his new album, “Hip-Hop is Dead.” Ford will give partygoers a glimpse of the new advertising campaign created by The Uniworld Group - Detroit.
The five-passenger 2007 Ford Edge has a bold design with a stylish, functional and clever interior. Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents.
“With a bold style that breaks the rules, Kelis is the perfect spokesperson for the Edge urban marketing campaign,” said Jeri Ward, Ford Edge marketing manager. “Our target buyer can easily relate to Kelis’ sharp and sophisticated style.”
“I am an informed buyer who likes to shop around for what I like,” said Kelis. “I prefer bold designs and that’s what I see when I look at the Edge. I believe it was built to defy expectations and change people’s perceptions, two concepts that have helped me define who I am.”
On Dec. 20, the Edge campaign featuring Kelis will begin with a creative radio spot featuring the song that Kelis created specifically for the campaign titled, “Push it to the Edge.” The song flows with a strong hip-hop beat to the following lyrics:
So clean in my Edge
Steady headed to the spot
Speakers bump thump thump
All you hearin’ on the block
I live life loud
Cause that’s the only way to live it
I push it to the Edge
Never stop at the limit.
The spot also features a cameo introduction of Kelis by hip-hop DJ Funkmaster Flex. The spot will air on national syndicated radio shows like The Steve Harvey Morning Show and The Tom Joyner Morning Show. Kelis is scheduled to participate in various Edge sweepstakes giveaways on these shows beginning in February.
The Edge urban television commercial, titled “On the Edge,” stars Kelis and features the song. The ad opens with the Edge making a red carpet appearance in front of a captive paparazzi crowd. The photographers cannot keep their lens off the Edge as the optional panoramic Vista Roof™ slowly opens to reveal Kelis dressed to impress for a VIP event. The ad will begin airing in late December on major television networks throughout the USA.
The Kelis song and the new urban Edge campaign will be an integral part of Ford’s new urban Web site, www.fordurban.com. The Web site will begin in late December with a targeted focus toward Edge buyers and eventually extend to the entire Ford brand line-up of car, trucks, SUVs and crossovers.
Edited & Posted by Editor | 7:30 PM | Link to this Post
GM STYLE: Celebrities Carmen Electra and Mario Lopez Confirm Attendance
General Motors Announces North American Debut of Four Global Concepts.
Photo: Dancing With the Stars participant Stacy Keibler walks the runway alongside the Cadillac STS at the 5th annual General Motors ten fashion show that pairs the hottest names in entertainment with GM's pristine concept and production vehicles - all for a good cause. The GM TEN event, held Tuesday, February 28, 2006 in Hollywood, supports a variety of charities nationwide. (United States)
DETROIT – In addition to an array of classic GM Designs, including the 2006 Camaro Concept (an instant classic) and the 1951 Buick LeSabre Concept (an iconic classic), four global concepts never before seen in North America will “drive the runway” with celebrity guests including Carmen Electra and Mario Lopez during January’s GM Style.
The Holden EFIJY, Chevrolet T2X, Chevrolet WTCC and Opel Antara GTC will make North American debuts on Jan. 6, 2007, in a pavilion on the Detroit Riverfront and then featured in GM’s exhibit at the North American International Auto Show the following week. These four vehicles showcase GM Design’s creative talent from four of their 11 studios around the world.
"Collectively these concepts represent GM Design's global vitality, while capturing the spirit of the brands they represent,” said Ed Welburn, General Motors vice president of global Design. "Great design transcends borders, and these award-winning GM concept vehicles are proof of that."
Photo: General Motors European Design Director Bryan Nesbitt introduces the Opel Antara GTC concept at the Frankfurt International Motor Show in Frankfurt, Germany Monday, September 12, 2005. (General Motors/Olaf Gallas)
The four vehicles have arrived in Michigan from all corners of the world and are being primped for their Detroit debut along side some of Hollywood’s most notable stars.
Photo: Actress Carmen Electra poses for photographers in front of the Angel Flight America SAAB 9-7X at a celebration leading up to the New York Auto Show Monday, April 10, 2006 in New York. Saab Automobile USA unveiled the Saab Aero X concept to North America. (General Motors/Emile Wamsteker)
Carmen Electra and Mario Lopez have confirmed they will join previously announced Cheryl Hines, Vivica A. Fox, Petra Nemcova, Danny Masterson, and Rachel Zoe at GM Style.
The first-ever invitation only GM Style will showcase 17 GM vehicles paired with celebrities and the latest fashions. GM will construct a pavilion just east of the Renaissance Center on the Detroit Riverfront to host this salute to style. The pavilion, the first of its kind, will be longer than a football field, climate controlled and able to accommodate a runway for cars and stars.
Edited & Posted by Editor | 10:23 AM | Link to this Post
December 20, 2006
Serena Williams and Sania Mirza will play at the Sony Ericsson International in Bangalore
India’s largest WTA Tour Event will be held from February 12 - 18, 2007 at KSLTA, Bangalore.
Bangalore, India – After a successful second year of tennis sponsorship, Sony Ericsson increases its commitment to the sport by tying up with the Karnataka State Lawn Tennis Association (KSLTA) to bring the Sony Ericsson International, a Sony Ericsson WTA (Women’s Tennis Association) Tour event, to Bangalore. With the title sponsorship of the tournament in India, Sony Ericsson aims to further popularise and promote the sport of tennis in India, as it has been doing worldwide through the Sony Ericsson WTA Tour. KSLTA is pleased to announce confirmed participation from Serena Williams and Sania Mirza for the tournament. This will be Serena’s first appearance in India and the talented player is set to enthral the Indian audience with her exciting power tennis.
Announced today at a press conference in Bangalore, Sony Ericsson International will sit alongside the company’s other tennis commitments: the Sony Ericsson WTA Tour, which culminates in the Sony Ericsson Championships in Madrid in November, the Tennis Masters Cup in Shanghai, also in November, and the Sony Ericsson Open in Miami, to debut in March 2007.
According to Serena Williams, “I am very excited to be playing in the Sony Ericsson International in Bangalore, especially for the first time. Tennis as a sport has become more and more popular in India, and I hope many fans of all ages will come out and see us play. I always look forward to visiting a new country and playing in new good tournaments.”
Speaking at the press conference, Sania Mirza said, “Sony Ericsson has had a major impact on the WTA Tour. It has helped to make the sport cooler and more accessible because of its links with music, film and fashion. As a result tennis has broadened its appeal to new audiences. I look forward to the newly created Sony Ericsson International next February, in my country.”
Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.
Edited & Posted by Editor | 1:31 PM | Link to this Post
December 19, 2006
One Million Miles in a Saab?
Get a New One from Saab - For Free.
Photo: Saab 9-3 SportCombi, MY 2007
DETROIT — Convinced of the jet-like performance and endurance of its products, Saab Automobile USA is announcing that it will offer a free new Saab to any U.S. customer who covers the distance of one million miles (or more) in a Saab that he or she originally purchased new. The new Saab will come with the 100,000 mile/5 years GM Powertrain limited warranty and 3 years/36,000 miles no-charge scheduled maintenance, standard with every model in the 2007 Saab Automobile USA portfolio.
Photo: Wisconsin resident and insurance salesman Peter Gilbert, left, and Saab USA General Manger Jay Spenchian, right, savor the moment as Gilbert's 1989 Saab 900 SPG, background, reaches the one million milestone at this year's North American Saab Owners Convention in Lake George, N.Y.
This announcement comes after Wisconsin resident and insurance salesman Peter Gilbert recently reached the one million milestone in a 1989 Edwardian Gray Saab 900 SPG, still with the original engine and turbo, at this year’s North American Saab Owners Convention in Lake George, N.Y. Saab Automobile USA General Manager Jay Spenchian was the very first to congratulate Gilbert and his 900 SPG on the occasion.
Saab is a division of General Motors Corp. Saab Automobile USA is the importer and/or distributor of Saab 9-3, 9-5 and 9-7X automobiles for Saab Automobile AB, Sweden.
Edited & Posted by Editor | 5:18 PM | Link to this Post
VOLVO CARS OF NORTH AMERICA: TOWER OF CARS
PHOTO: Spotlights lit up Chicago's first-ever tower of cars, a vertical showcase displaying seven Volvos in glass cases stacked on top of one another. The view from the glass tower will change and stay fresh as new Volvo models are displayed and lighting reflects the changes in the season. (PRNewsFoto/Volvo Cars of North America)
Edited & Posted by Editor | 5:10 PM | Link to this Post
December 18, 2006
Siemens increases its commitment to early science education
Photo: Prof. Dr. Hermann Requardt, head of Siemens Corporate Technology, at the ceremony handing over the 500th company experiment kit to a kindergarten in Munich's Hasenbergl district. In fiscal 2007, Siemens will substantially expand its commitment to promote early interest in the sciences, and will be donating 1,000 additional research kits to German kindergartens.
Edited & Posted by Editor | 12:34 PM | Link to this Post
December 15, 2006
General Motors at North American International Auto Show 2007
GM Showcases Its Brands In Style at its All-New Exhibit.
Photo: Rendering of the new entrance to GM's display at the North American International Auto Show in January 2007.
DETROIT – When hundreds of thousands of 2007 North American International Auto Show visitors step inside the 121,000-square-foot General Motors exhibit beginning Jan. 13, they’ll experience more than beautifully designed and executed cars and trucks. The all-new GM exhibit – the show’s largest – will be transformed into the auto show equivalent of an art gallery.
Photo: Rendering of GM's new Pontiac display at the North American International Auto Show 2007.
A more intuitive layout supported by enhanced, high-tech overhead and vehicle lighting; open spaces and clean lines; minimalist architecture and premium materials will allow visitors to experience GM’s eight distinctive brands in unique, gallery-type settings within a unified, GM-themed environment. The individual brand displays surround GM’s advanced technology-themed corporate display.
Photo: Rendering of GM's new Chevrolet Truck display at the North American International Auto Show 2007.
GM Design played a key role in the vision and execution of this year’s exhibit, taking an esthetic approach remarkably similar to its globally influenced vehicle design process.
Photo: Rendering of GM's new Cadillac display at the 2007 North American International Auto Show.
The individual brand displays surround GM’s corporate exhibit, featuring LED screens and projected laser images on glass that demonstrate GM’s vision for reinventing the automobile. During the media preview, the space will be used for major vehicle launches. For the public, the space will be transformed into a dramatic vehicle design and technology display highlighting GM’s leadership in design, technology, safety, quality and fuel efficiency.
“While the stars of the show are the vehicles, we wanted the exhibit space to reflect the corporation’s design-driven direction in a way that complements the brand essence of each vehicle and the overall GM brand,” said Ed Welburn, GM vice president, Global Design. “The finest work deserves to be displayed in the best galleries, and I believe we’ve accomplished that with this exhibit.”
Visitors will know they’ve arrived at a special destination the moment they approach the exhibit, with its dramatic center entrance featuring a stainless steel ribbon 261 feet wide and 26 feet high, sporting a jeweled GM corporate logo. Five award-winning global concept vehicles will be positioned at the entrance to reinforce the strength of GM vehicle design and future products.
Throughout the exhibit, 615 linear feet of LED lighting will be suspended above visitors’ heads, complemented by additional lighting in the brand displays that bathes the vehicles in light. Each of the brand areas will have back wall video projection for product messages, as well as synchronized corporate messages.
Here’s a tour of GM’s 2007 North American International Auto Show exhibit:
Chevrolet: GM’s largest brand builds on a global auto show concept called “Chevy Moments.” The display consists of a series of graphic towers, feature vehicle displays and LED screens, along with unique flooring that defines specific vehicle areas. Chevrolet is unveiling the new 2008 Malibu at the Detroit show.
Cadillac: The display for GM’s luxury marque is inspired by the sharp lines and faceted architecture of its vehicles. It features an angular ceiling canopy, premium materials such as frosted glass and stainless steel surfaces, and high-tech lighting that befits Cadillac’s technology legacy. Cadillac is revealing the new 2008 CTS at the Detroit show.
GMC: Professional Grade goes decidedly upscale with an all-new space that features textured blue steel, precast concrete, and chrome, perforated metal that evokes the grille design of GMC’s premier Denali lineup. Mechanical elements abound, executed with style and precision.
HUMMER: Capability is the name of the game, and GM’s go-anywhere, do-anything vehicles are displayed against a deep orange backdrop complemented by architectural cues such as massive ID plinths, concrete and glass floor panels.
Saab: Very clean and open with crisp, white surfaces and glass flooring, the Saab display features unique LED technology as well as LED screens that create a special product environment.
Saturn: As refreshing as its brand-new product lineup, the Saturn display breaks convention with unique architectural elements and distinctive materials. The “Aura Box” features bright Obscura projection technology focusing on the 2007 Aura Green Line hybrid.
Buick: The Buick environment exudes the premium elegance associated with its new design direction. It features sophisticated materials such as wood, polished stone tile and gossamer lighted fabric back walls that underscore the display’s water theme, and illuminated ceiling coves. A Buick Lucerne will showcase OnStar’s Turn-by-Turn Navigation technology on a windshield-projected narrative.
Pontiac: Pontiac's all-new display evokes the energy and atmosphere of a hip club. Polished stainless steel surfaces, gloss black paint and glass convey the brand’s seductive performance theme. The space comes alive with carefully choreographed sound, light and the use of video presentations that create excitement.
Edited & Posted by Editor | 2:32 PM | Link to this Post
AMERICAN EXPRESS MEMBERSHIP REWARDS PROGRAM: ICE CUBE COLLECTION
PHOTO: The Chopard 18K white gold and diamond "Ice Cube Collection" Ladies Bracelet Watch is one of the rewards as part of the just-launched First Collection - a distinctively elegant collection of boutique-style, premium offers exclusively available to American Express Platinum Card(R) and Centurion(R) Card members through the Membership Rewards program from American Express.
Edited & Posted by Editor | 12:15 PM | Link to this Post
December 14, 2006
Smilebox and Hallmark Partner to Deliver Photo Expressions
REDMOND, Wash., Dec. 13 -- Smilebox, Inc., the photo expressions service, today announced a distribution and content partnership with Hallmark Cards, Inc. With the holidays quickly approaching, this partnership will enable customers to access an online catalog of seasonal e- cards, animated scrapbooks, slide shows and interactive postcards that can be customized with their own photos, messages, music and backgrounds. The new photo expressions service marks the first time that consumers can integrate their personal photos with Hallmark online content.
PHOTO: A popular holiday slideshow designed by Hallmark for the Smilebox service. Hoops & Yoyo, Hallmark's popular characters, throw snow balls which turn into the user's photos.
"Greeting cards, whether traditional paper or electronic, help fulfill an enduring need for people to maintain connections with one another," said Steve Ruschill, marketing technology manager at Hallmark. "Smilebox's digital services, combined with Hallmark's creative excellence, provide a new holiday greeting solution for family and friends."
The new photo expressions service, delivered via the Smilebox(TM) platform, utilizes a complete new line of creative content developed by Hallmark's creative staff of writers and designers. Much of the content is developed around popular Hallmark intellectual properties such as the Hoops & Yoyo characters.
The Hallmark Smilebox service is now live and can be downloaded free of charge at https://www.hallmark.com/smilebox. Consumers can email the basic version of a design to family and friends for free with a short ad, purchase the premium version for a one-time fee of $0.99 or $1.99, or subscribe to Club Smilebox for $4.99/month or $39.99/ year and get unlimited premium designs.
Edited & Posted by Editor | 2:37 PM | Link to this Post
GM's Hottest Designs and Entertainment's Big Names to Cruise a Runway on the Riverfront
GM Style Celebration.
Photo: General Motors Chairman and CEO Rick Wagoner poses with the award-winning Camaro concept after announcing GM will build an all-new production version of the Chevrolet Camaro in August 2006 in Traverse City, Mich. The sport coupe will be nearly identical to this Camaro concept that was introduced at the North American International Auto Show earlier this year. Production will begin at the end of 2008 and the Camaro will go on sale in the first quarter of 2009. (General Motors Photo/John F. Martin) (United States)
DETROIT – Each January, the automotive world turns its attention to Detroit and the North American International Auto Show (NAIAS). This year, the worlds of fashion and celebrity will also look to Detroit when General Motors hosts a celebration of automotive design in the shadow of the company’s world headquarters to kick off NAIAS media activities.
Photo: 2007 Saturn Sky Red Line will be showcased at the North American International Auto Show 2007.
Named “GM Style,” an exclusive event is planned for Saturday, Jan. 6, 2007 . In addition to a number of famous GM vehicles -- some never before seen in North America -- GM is also inviting some of the hottest names in entertainment to join the vehicles for a walk – or drive – down the runway.
GM is finalizing the celebrity line-up. Currently confirmed are:
Cheryl Hines – Emmy-nominated actress from HBO’s hit comedy “Curb Your Enthusiasm”
Vivica A. Fox – Star of numerous films and television series, including the most-recent edition of “Dancing With The Stars”
Petra Nemcova – One of the world’s top supermodels and a regular in the Sports Illustrated swimsuit issues
Danny Masterson – Best-known for his role on “That 70’s Show,” Masterson will be the evening’s guest DJ
Rachel Zoe – This “stylist to the stars” will prep all the celebrities at GM Style.
“This event is a tribute to style and a celebration of GM’s design renaissance,” said Ed Welburn, global vice president, GM Design. “GM Style will bring Detroit a unique intersection of the worlds of fashion, automotive design and entertainment. Like Paris to the fashion industry and Los Angeles to entertainment, Detroit is the epicenter of auto design. GM's vehicles will take their rightful place on the runway along side some of today's top names in fashions and entertainment."
GM will construct a pavilion just east of the Renaissance Center on the Detroit River to host this salute to style. The pavilion, the first of its kind, will be longer than a football field, climate controlled and able to accommodate a runway for cars and stars.
“The GM Style event will be like none other at the North American International Auto Show,” said Mike Jackson, GM North America vice president, marketing and advertising. “Not to be eclipsed by the star power in the room, Style’s pristine fleet of GM vehicles will captivate the audience with the world debut of a concept vehicle.”
The first-ever GM Style will showcase 17 GM vehicles. Additional details on the event as well as a full list of vehicles will be unveiled at a later date. Confirmed already are:
2006 Camaro Concept – Unveiled to rave reviews from around the world last January, the award-winning Chevrolet Camaro Concept combines dramatic design and exciting performance. A thoroughly modern interpretation of the classic sport coupe, the Chevrolet Camaro Concept recaptures the spirit of one of the most popular sport coupes of all time and redefines the Camaro for new generations of fans.
1951 Buick LeSabre Concept -- One of the most famous concept cars of all time, the Buick LeSabre concept was designed under supervision of GM Design Icon Harley J. Earl. The car took styling cues from jet fighter planes, and Earl personally drove the car for years. Among a myriad of technologies revolutionary at the time, the LeSabre concept could raise its own convertible top if it began raining when the owner was away from the car. Under the watchful eye of Welburn, GM recently restored this automotive icon at their Design Center in Warren , Mich. , the same facility where the vehicle was created.
2006 Pontiac Solstice Weekend Club Racer Concept – A Detroit debut, GM Performance Division built the Solstice Weekend Club Racer concept to showcase how a racing version of the car might be configured. With a custom bronze paint job, power for the car comes from a turbocharged 2.0L four-cylinder engine rated at 325 horsepower.
2006 Saab Aero X Concept – Another Detroit debut, the Saab Aero X concept harnesses the power of Saab's aviation and Scandinavian roots to make a unique statement in performance car design. Saab Aero X adopts a cockpit canopy, just as you would see on a jet aircraft. It offers the Aero X pilot full 180 degree vision. The Aero X concept, powered by a 400 hp BioPower engine using 100 percent ethanol fuel, made its world premiere at the 2006 Geneva Motor Show and its North American debut at the 2006 New York Auto Show.
2007 Saturn Sky Red Line – After being unveiled at the 2006 New York Auto Show, the Saturn Sky Red Line went on to critical acclaim and is now reaching Saturn retailers. The Saturn Sky Red Line boasts one of the most powerful engines (260 hp/260 foot-pounds of torque) GM has ever produced based on its size (2L). Its 0 to 60 mph time is just over five seconds, and Edmunds.com called it “the most interesting blend of style and performance.”
Edited & Posted by Editor | 11:05 AM | Link to this Post
December 12, 2006
DURACELL SANTA RECEIVES LETTERS
PHOTO: Santa receives letters from North Pole postman, Curt Haase in North Pole, Alaska in November 2006. The city of North Pole, the official mail stop for thousands of "Dear Santa" letters, Santa Claus and Duracell, the official battery of North Pole, have partnered on a unique analysis of these letters to determine what really tops kids' wish lists this year.
Edited & Posted by Editor | 6:49 PM | Link to this Post
December 11, 2006
Saks Fifth Avenue Logo Gets a Makeover
NEW YORK, Dec. 11 -- As part of the overall revitalization of Saks Fifth Avenue, one of America's most familiar and enduring icons of style and commerce, the Saks logo has been updated for the 21st century. The new look will be unveiled officially in January, 2007 and will appear in advertising, on shopping bags and in a wide array of other merchandise and marketing materials.
"Our customers can count on us as a consistent source of fashion, style and quality," said Steve Sadove, CEO, Saks Incorporated. "The updated logo gives us a modern look that is sure to resonate with our customers and contribute to the resurgence of Saks Fifth Avenue."
Edited & Posted by Editor | 10:50 PM | Link to this Post
December 10, 2006
BONGO LINE OF APPAREL AT KOHLS DEPARTMENT STORES
PHOTO: Bongo spokesperson and Hollywood "It" girl Kristin Cavallari takes time out of a holiday jaunt to The Big Apple to meet and greet fans at the brand new Kohl's department store in nearby Jersey City, N.J.
Cavallari, who is best known for her role on the MTV hit reality series "Laguna Beach," stars in ads for the Bongo line of apparel, footwear and accessories, which is available at Kohl's.
Edited & Posted by Editor | 6:34 PM | Link to this Post
December 5, 2006
THE COCA-COLA COMPANY SANTAS
PHOTO: Members of the Amalgamated Order of Real Bearded Santas joined Phil Mooney, director of archives for Coke to celebrate the 75th anniversary of the Coca-Cola Santa and officially open a free NYC art exhibit with original works from Haddon Sundblom who created the Santa in 1931. A virtual gallery is located at www.mycokerewards.com. During December, for each visitor to tour the online gallery, Coke will donate $0.75 to celebrate the milestone anniversary.
Edited & Posted by Editor | 11:37 PM | Link to this Post
RIHANNA SIGNS TO COVERGIRL
Award-Winning Songstress Signs with Cosmetics Giant.
PHOTO: Internationally-acclaimed songstress Rihanna has signed with CoverGirl, the best selling make-up brand in the U.S.
HUNT VALLEY, Md., Dec. 5 -- Rihanna, the internationally- acclaimed songstress who has won millions of fans with her smash hit "S.O.S." and charming persona, is joining the CoverGirl family. The 18-year-old star joins the ranks of CoverGirls including Queen Latifah, Molly Sims, Christie Brinkley and Keri Russell. Rihanna will shoot her first CoverGirl ads this December for a nationwide launch in summer 2007.
Rihanna's debut album "Music of the Sun," which she co-wrote with renowned music producer Evan Rogers and his partner Carl Sturken, was released in August 2005. Her world renowned second album, "A Girl Like Me," featuring "S.O.S." and her follow-up single "Unfaithful" has established her among today's top artists. Through it all, Rihanna has managed to stay grounded and strives for her music to be a personal conversation with girls her age -- reflecting their triumphs, complexities and struggles. Rihanna is now working on her third album which is set for release in 2007.
Since its introduction in 1961, CoverGirl has helped launch numerous modeling careers and was one of the first brands to link models' names and faces with a product. The long list of famous CoverGirl models includes Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and the brand is known for consistently signing models who embody both inner and outer beauty, such as current spokesmodel Queen Latifah.
With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), Always(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professional(R), and the luxury and or prestige fragrance licenses for Dolce & Gabbana(R), Valentino(R), Hugo(R), and Gucci(R).
Edited & Posted by Editor | 7:29 PM | Link to this Post
December 4, 2006
LG Mobile Phones Announces Rihanna as Brand Ambassador For Chocolate by LG
Global pop sensation, Rihanna Kicks Off Her New Role as Brand Ambassador with a Star-Studded Event in Las Vegas Today.
SAN DIEGO, Dec. 4 -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced today that they are bringing together two global sensations, Chocolate by LG and Rihanna, to launch their new Chocolate color phones. Chocolate by LG in white, mint green and cherry red were recently introduced to consumers last month.
Rihanna will kick off her new role as brand ambassador tonight by performing at a star-studded post Billboard Music Awards event, titled "The LG Chocolate Party" at Las Vegas' newest nightspot, Moon Nightclub, in the Palms Resort and Casino. The event will be the media and consumer's first opportunity to have hands on time with the new cherry red and mint green Chocolate color phones. Additionally, in between sets from DJ AM and DJ Mom Jeans (a.k.a. Danny Masterson), Rihanna will perform several of her hit singles for guests in this intimate venue. Celebrity attendees include Paris Hilton, Ludacris, the Killers, Chris Brown, Blue October, Nickelback, Nas, Carmen Electra, Bow Wow, Chingy, Three 6 Mafia, Ne-Yo and Young Jeezy.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications.
Edited & Posted by Editor | 7:32 PM | Link to this Post
December 1, 2006
FIDELITY INVESTMENTS SCHOLARSHARE COLLEGE SAVINGS PROGRAM
Photo: Actress Molly Shannon reads "The Hero Book" by Ellen Sabin to McKinley Elementary School second graders to celebrate the launch of the California ScholarShare College Savings Program, Thursday, Nov. 30, 2006 in Los Angeles. Fidelity Investments manages California's tax-advantaged 529 college savings plan. Photo by Susan Goldman. (PRNewsFoto/Fidelity Investments, Susan Goldman)
Edited & Posted by Editor | 10:03 PM | Link to this Post
FIDELITY INVESTMENTS SACRAMENTO BALLET
Photo: Sacramento Ballet cast member Megan Horton, who dances the part of the Sugarplum Fairy, answers questions from elementary school students after she read the Nutcracker to them in Sacramento, Calif., on Thursday, Nov. 30, 2006. ScholarShare, the State of California's 529 college savings program, and Fidelity Investments hosted the special children's reading event at the studios of the Sacramento Ballet. The event celebrates the recent launch of the California ScholarShare College Savings Program which promotes the importance of getting an early start in saving for college. (PRNewsFoto/Fidelity Investments, Steve Yeater)
Edited & Posted by Editor | 9:58 PM | Link to this Post
WAL-MART 'DECLARATION OF NICE' SIGNING
Photo: Children from military bases around the USA commit to being on their best behavior this Christmas to set an example for children all over the world by signing a "Declaration of Nice" at the "Top of the World" Toy Summit in North Pole, Alaska. America Supports You and Operation Homefront, with the generous support of Wal-Mart, facilitated the Summit to help Santa Claus strategize for the holiday season. (PRNewsFoto/Wal-Mart Stores, Inc., Jillian Rogers)
Edited & Posted by Editor | 9:49 PM | Link to this Post
November 28, 2006
New York Stock Exchange: Argentine Corporate Day
NEW YORK, Nov. 27 -- Leading Argentine companies traded in the United States took part in the first "Argentine Corporate Day" held at the New York Stock Exchange headquarters.
PHOTO: Argentine companies ringing the opening bell at the Argentine Corporate Day at the New York Stock Exchange.
The event was attended by the main executives -- CEOs, CFOs, and directors -- of major companies from Argentina, representing a broad spectrum of economic activity, notably, Banco Hipotecario, Banco Macro, Cresud, IRSA, Metro Gas, Telecom Argentina, Tenaris and TGS.
The purpose of the gathering was to reinforce the presence of Argentine companies in the international market, in view of the growing interest that this country has been awakening among investors.
During the day, executives presented the main development projects of their companies at a press conference and in meetings with investors.
The day began at the New York Stock Exchange with the traditional opening bell, the signal for the start of trading, initiated by Argentine executives, followed by a large press conference with the international and Argentine media.
During a luncheon prior to the schedule of meetings with investors, the Argentine executives, together with representatives from banks, investment funds and government authorities, attended a panel titled "Argentina: Business Prospects for 2007".
The event included participation from three panelists: Sergio Berensztein (Director of Di Tella University), Gustavo Canonero (Deutsche Bank New York) and Walter Molano (BCP Securities). The panelists emphasized Argentina's considerable growth and good prospects as reflected in social and economic indicators.
Edited & Posted by Editor | 3:37 PM | Link to this Post
