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Photo: Hankook Tire has unveiled a giant tire-shaped building wrap that stretches across the New York Marriott Marquis hotel in Times Square.
Photo: Swiss watchmaker MILUS Advertisement in Times Square showing 10:00 AM. The current time is shown on the MILUS masterpiece - Tirion Repetition Minutes TriRetrograde.
Times Square in New York remains one of the most bustling and vibrant locations on earth, guaranteeing optimal brand exposure.
As the most visited tourist destination in the world, Times Square attracts a diverse range of more than 35 million people each year. Though it comprises only 0.1 percent of New York City's land area, Times Square draws more than 500,000 visitors daily, making it an iconic advertising location.
By placing their billboards in the heart of Times Square, emerging global companies are positioning themselves among the world's leading consumer brands such as Samsung, Kodak, LG, Sony and Toshiba. The brightly lit intersection is a signature place for marquee brands to establish their presence. Some advertisers, such as Coca-Cola, have been in this billboard capital since the 1930s.
|GlobalGiants.Com|
Edited & Posted by the Editor | 6:03 AM | View the original post
With new energy and water efficiency requirements for household appliances on the horizon, Whirlpool says it has created a laundry pair that helps consumers conserve natural resources and save money.
"As the industry's most resource efficient brand, Whirlpool is dedicated to delivering products that provide superior energy and water savings coupled with exceptional performance," said Wes Pringle, vice president brand business teams, Whirlpool Corporation. "Now, nearly 10 years after the introduction of front-load technology to the United States with the first Duet laundry pair, Whirlpool brand is leading the way again with the introduction of the industry's most efficient laundry pair--the new premium front-load Duet washer and dryer."
According to Whirlpool, through its exclusive 6th Sense™ technology, intelligent tools that sense and manage what was once beyond a user's control, the laundry pair provides ultimate cleaning, gentleness and efficiency. Combined with the washer's easy-to-fill liquid detergent reservoir, which can hold up to 36 loads in one fill, the Whirlpool Duet premium washer senses load conditions and manages the precise release of each additive at the right time during the cycle for optimal fabric care and cleaning, the company explained.
Whirlpool Corporation, one of the world's leading manufacturers and marketers of major home appliances, has 67 manufacturing and technology research centers around the world.
|GlobalGiants.Com|
Edited & Posted by the Editor | 2:44 AM | View the original post
First phones available soon from leading mobile operators around the world.
Photo: (From left to right) HTC CEO Peter Chou, Microsoft CEO Steve Ballmer, and AT&T Mobility CEO Ralph de la Vega gather in New York to launch HTC Windows Phone 7 devices.
Photo: Kate MacKenzie (Chief Marketing Officer, Telstra) and Tracey Fellows (Managing Director, Microsoft Australia) at the Windows Phone 7 launch event, in Sydney.
Microsoft Corp. today joined its partners in revealing nine new Windows Phone 7 handsets that will be available this holiday season from leading mobile operators in Europe, North America and Asia Pacific .
With more than 60 mobile operators in over 30 countries worldwide committed to bringing Windows Phones to market, the millions of people around the world looking for a phone that plays as hard as it works will have a variety of phones from leading device-makers to choose from.
"We have a beautiful lineup in this first wave of Windows Phone 7 handsets," said Steve Ballmer, chief executive officer at Microsoft. "Microsoft and its partners are delivering a different kind of mobile phone and experience -- one that makes everyday tasks faster by getting more done in fewer steps and providing timely information in a 'glance and go' format."
Photo: HTC releases five Windows Phone 7 devices today in New York City.
Global Portfolio: Microsoft and its partners have worked together closely to create a different kind of phone with new experiences. Windows Phone 7 will be available in a variety of sleek form factors from device-makers such as Dell, HTC Corp., LG and Samsung, and from mobile operators including America Movil, AT&T, Deutsche Telekom AG, Movistar, O2, Orange, SFR, SingTel, Telstra, TELUS, T-Mobile USA and Vodafone. All Windows Phone 7 phones will include the high-performance Snapdragon™ processor from Qualcomm.
A broad selection of phones will begin shipping in holiday 2010 with more arriving in 2011, including phones from Sprint and Verizon Wireless.
Photo: Dr. Paul Jacobs, Qualcomm CEO at the AT&T Developer Summit.
Windows Phone 7, Glance and Go: According to Microsoft, in today's busy world we are spending more time heads-down on our phones than interacting with the people we're sitting next to and missing out on important life moments. Windows Phone 7 was designed to deliver a mobile experience that has the phone working better for people, bringing together the things they care about most and helping them to get things done faster.
Windows Phone 7 breaks the current smartphone convention to help people quickly and easily find and consume data, information and services from the Web and applications, says Microsoft.
Search is made easier with a dedicated button to help people find what they need, whether in contacts, in Marketplace, in e-mail or on the Web. From the Start screen, the Search button delivers Bing for mobile, delivering Web results, local information, maps, and directions.
According to Microsoft, the new phones are distinguished by unique design and integrated experiences built from Microsoft's deep portfolio such as Xbox LIVE, Microsoft Office Mobile, Zune, Windows Live, Bing and more.
|GlobalGiants.Com|
Edited & Posted by the Editor | 3:16 AM | View the original post
The EDIFICE Black Label Collection, the newest in men's watches from Casio Timepieces, has been designed for the upwardly mobile man with a sense of style, intelligence and savvy.
According to Casio, this timepiece collection is dynamic and striking, exuding speed and technology through its aesthetic and functionality.
Trying to find a meeting point between fashion and function, and with six sleek and active styles, the Black Label collection possesses many special features such as double disk hands, multi-layered dials, world time, daily alarms, water resistance, and full automatic calendar.
Casio America is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957.
|GlobalGiants.Com|
Edited & Posted by the Editor | 3:24 AM | View the original post
Photo: Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars in front of the new Mercedes-Benz Gallery on the Champs Elysees with the smart car2go edition, the world's first series-production car-sharing vehicle.
Mercedes-Benz is starting its activities surrounding the 125th anniversary of the automobile with a bold look forward. On January 29, 2011 it will be 125 years to the day when Carl Benz submitted his patent application for the first automobile, the three-wheel "Tricycle". In parallel, Gottlieb Daimler was developing the first four-wheel motor car. Thus, independently from each other, the two inventors laid the foundation stone for the modern automobile and motorized individual transportation.
"The invention created by Daimler and Benz changed the world and affected virtually every aspect of daily life," said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, on the eve of the Paris Motor Show in the premiere cinema theater UCG Normandie on the Champs Elysees. "Now we are inventing the automobile for the second time. And the effect will once again be revolutionary."
Along the lines of "Liberte, Egalite, E-Mobilite" Zetsche decribed the role of the automobile in the modern society, the accumulated demand for automobiles in the emerging markets, such as China, Russia or India, and Mercedes-Benz solutions for sustainable mobility.
|GlobalGiants.Com|
Edited & Posted by the Editor | 5:17 AM | View the original post
Photo: 911 Carrera GTS. (Foto: Porsche Cars North America, Inc., Stefan Warter)
Photo: 911 Carrera GTS Cabrio. (Foto: Porsche Cars North America, Inc., Stefan Warter)
With 408 horsepower (hp), outstanding vehicle dynamics and additional standard equipment, the new 2011 911 Carrera GTS joins the Carrera model lineup.
The new GTS would be available as Coupe and Cabriolet.
The 2011 Porsche 911 Carrera GTS will celebrate its world premiere at the Paris Motor Show in early October.
|GlobalGiants.Com|
Edited & Posted by the Editor | 1:49 PM | View the original post
Photo: The Cadillac CTS exits as models sporting fashions from Russell Simmons' 2008 Argyle Culture walk the stage at GM Style - General Motors' car studded music and fashion gala that kicked-off the 2008 North American International Auto Show Saturday, January 12, 2008 in Detroit, Michigan. (Photo by John F. Martin for General Motors)
• According to General Motors, safety engineers at Cadillac are working on a crash-proof car.
• Cadillac is the luxury brand of General Motors and has been a leading luxury auto brand since 1902.
John Capp, director for Global Active Safety for Cadillac, says future Cadillac technologies could include in-vehicle Doppler radar to spot obstructions or traffic jams ahead.
Looking even further out, Capp sees autonomous vehicles that can communicate with each other, traffic signals and buildings, pointing to a world where cars may actually drive themselves.
Photo: 2011 Cadillac CTS Sport Wagon.
"We see things moving toward a point in the future where perhaps vehicles won't crash," said Capp. "We work on developing advanced safety technologies for Cadillac that alert drivers to potential dangers around them."
"We're evolving those technologies to develop the capability where vehicles will be able to avoid crashes," Capp said.
Photo: A Cadillac CTSv Coupe takes a turn at the Monticello Motor Club in Monticello, New York, Tuesday, August 10, 2010. (Photo by Emile Wamsteker for Cadillac)
Cadillac is already evolving its technology to come closer to the vision of a crash-proof car.
According to Cadillac, Capp and his team of engineers, inventors and futurists have developed life-saving active safety technologies that are already in place on the 2010 Cadillac DTS Platinum, including:
• Lane departure warning - a camera-based lane detection system that warns the driver when he or she leaves their lane without signaling. The camera, mounted near the inside rearview mirror, identifies traffic lane markings and provides audible alerts.
• Blind spot alert - twin radar beacons that detect an object in a vehicle's blind zone and provide a visual warning in the outside side mirror.
• Adaptive cruise control - sensors detect objects in a vehicle's path and slow the vehicle down to avoid a collision.
Chart: Auto technology saving lives. (Alliance of Automobile Manufacturers).
According to Dave McCurdy, President & CEO, Alliance of Automobile Manufacturers, "Managing technology is the solution, and that's why automakers developed Driver Focus Design Guidelines to help drivers keep their eyes on the road. Drivers are going to have conversations, listen to music and read maps while driving, and automakers are helping them do this more safely with integrated connectivity technologies." The Alliance of Automobile Manufacturers is a trade association of 11 car and light truck manufacturers including BMW Group, Chrysler LLC, Ford Motor Company, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Porsche, Toyota and Volkswagen.
Photo: 2011 Cadillac DTS.
Cadillac is also working on its advertising. It has selected Fallon as its new creative agency of record.
"Cadillac products today compete head-to-head with the best in the world. Fallon's deep, 17 year experience with other luxury automotive brands like Porsche and BMW makes them a perfect fit for our flagship brand," said Joel Ewanick, vice president, U.S. Marketing.
"We look forward to working with Fallon to illuminate Cadillac as the new 'Standard of the World,'" said Don Butler, vice president, Cadillac Marketing.
Meanwhile, Cadillac's Lansing Grand River Assembly Plant has begun production of the 2011 CTS Coupe and started shipping models to U.S. dealerships ahead of schedule.
"We have very experienced assemblers at Lansing Grand River," said Plant Manager Scott Whybrew. "They work hard to make sure each vehicle meets the levels of quality and craftsmanship expected in a Cadillac. We want customers to feel as much pride in owning a Cadillac as we do in building them."
|GlobalGiants.Com|
Edited & Posted by the Editor | 7:38 AM | View the original post
• At its headquarters in Vevey, Switzerland, Nestlé today announced that in Mexico City, Mexico, it has launched its Global Nescafé Plan that brings under one umbrella Nestlé's commitments on coffee farming, production and consumption.
Photo: Coffee Farmer.
The Nescafé Plan contains a set of objectives which will help Nestlé further optimize its coffee supply chain. In addition to the CHF 200 million invested over the past ten years, Nestlé will invest CHF 500 million in coffee projects by 2020. This includes an investment of CHF 350 million for the Nescafé Plan and CHF 150 million for Nespresso.
Photo: Coffee beans drying.
Photo: Factory. On 10 June 2009 Nestlé inaugurated its second Nestlé Nespresso Production and Distribution Centre in Avenches, Switzerland. Foto: Pierre Boss. © Nestlé.
Over the next five years, Nestlé will double the amount of Nescafé coffee bought directly from farmers and their associations, eventually purchasing 180,000 tonnes of coffee from around 170,000 farmers every year.
Photo: Experts at work. Nespresso green coffee experts. Foto: Pierre Boss. © Nestlé.
Under the Nescafé Plan, Nestlé will distribute 220 million high-yield, disease-resistant coffee plantlets to farmers by 2020. This helps farmers to rejuvenate their plantations, thus multiplying the yield on existing land and increasing farmers' income. Through partnerships with public and private institutions in a number of countries, including Mexico, Thailand, the Philippines and Indonesia, Nestlé has already distributed over 16 million coffee plantlets over the past ten years.
Nestlé is also expanding its technical assistance programmes, in which Nestlé agronomists provide advice on farming and post-harvest practices, to over 10,000 coffee farmers a year.
Nestlé CEO Paul Bulcke said: "We are proud that Nescafé, the world's leading coffee brand, gives its name to this global initiative which creates value across the coffee supply chain, from farmers to consumers to us. Creating Shared Value is an integral part of our business strategy. For a company to be successful in the long term, it needs to create value at the same time for its shareholders and the communities in which it operates."
• Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world's leading nutrition, health and wellness company. Sales for 2009 were CHF 108 bn. Nestlé employs around 280,000 people and have factories or operations in almost every country in the world.
|GlobalGiants.Com|
Edited & Posted by the Editor | 5:27 AM | View the original post
• Chrysler Group LLC has released images of the new 2011 Jeep Wrangler.
"The iconic Jeep Wrangler keeps getting better," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "While retaining unmatched, legendary capability, the 2011 Jeep Wrangler boasts an all-new interior that delivers a host of comfort, convenience and versatility features. In addition, Sahara models now feature a stunning, all-new body-color hard top, for customers looking for a Jeep Wrangler with a more premium appearance."
"New 2011 Jeep Wrangler interior highlights include a redesigned instrument panel and new storage areas with improved ergonomics and upgraded materials. A new lockable console and upgraded door armrest areas boast comfortable touch points, while a redesigned center stack is easier to reach and operate. Heated, power mirrors are now available, and drivers and passengers will enjoy enhanced visibility courtesy of larger rear windows," explained the company. "All-new steering-wheel controls allow the driver to operate the radio, cruise control, hands-free phone and other vehicle functions while keeping hands on the wheel."
To provide a more premium appearance, the 2011 Jeep Wrangler and Wrangler Unlimited Sahara models boast an all-new, premium, body-color hard top.
Several new Jeep Wrangler colors are available for 2011, including Detonator Yellow, Deep Cherry Red, Sahara Tan, Cosmos Blue and Bright White.
Production of the new 2011 Jeep Wrangler and Wrangler Unlimited began earlier this week at the Toledo Assembly Complex in Toledo, Ohio.
|GlobalGiants.Com|
Edited & Posted by the Editor | 1:22 AM | View the original post
Photo: Jaguar today revealed the 2011 XKR 175 75th Anniversary Coupe at Monterey Jet Center in Monterey, California, USA. The XKR is a special limited edition which celebrates the 75th anniversary of the Jaguar name. (Foto: Jaguar/Glen Davis)
During the Pebble Beach Automotive Weekend in California, USA, Jaguar is today celebrating its 75th anniversary with the debut of the limited edition 2011 Jaguar XKR175 Coupe at the McCalls Motorworks Revival at the Monterey Jet Center, Monterey, California. This is the first appearance of the exclusive sports car in North America.
From its beginning as a manufacturer of motorcycle sidecars in 1922, Jaguar Cars has grown to become one of the world's premier manufacturers of luxury sedans and sports cars. The company operates two manufacturing plants in the United Kingdom.
According to Jaguar, the XKR175 is powered by a supercharged V8 with 510hp and 461 lb-ft of torque and top speeds raised to an electronically-limited 174mph. To ensure that the XKR175 remains stable at high speeds, a revised aerodynamic package incorporates a new front air dam, new side sills, a new rear diffuser and a larger rear spoiler providing increased balance and a reduction in lift. New 20-inch Kasuga 10-spoke alloy wheels, red brake calipers and Ultimate Black exterior paint adorn the car's exterior.
Production of the XKR175 is limited to 175 vehicles.
|GlobalGiants.Com|
Edited & Posted by the Editor | 12:17 PM | View the original post
Madonna and Iconix Brand Group, Inc. have announced their Fall 2010 marketing campaign for their newly created junior brand Material Girl, available exclusively at Macy's.
The multi-media marketing campaign features actress and musician, Taylor Momsen, and will appear nationwide USA in print, cinema, outdoor, online and in-store.
Madonna said, "Taylor has a cool sense of style that's unique and fits with the Material Girl look."
"I'm psyched to be the face of Material Girl! For one, it's Madonna so you know it's gonna be cool and working with Madonna and Lola has been an unbelievable experience. They have such great sense of style, each brought their personal touch to the styling for the campaign," Momsen stated. "A Material Girl can be anyone you want, it's all about making the style your own, that's what is cool about it."
Photo: Actress and musician, Taylor Momsen, appears in the fall multi-media marketing campaign for the newly created junior's brand Material Girl, which will debut exclusively available at Macy's starting on August 3rd. Taylor was recently revealed as the celebrity muse for the brand, chosen by Madonna and her daughter Lola. The campaign was shot in Brooklyn, New York by famed photographer Tom Munro.
The collection will launch exclusively in select 200 Macy's stores across USA and on www.macys.com on August 3rd for the back-to-school season. To support the launch, a national advertising campaign will appear in August and September issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen, Nylon and Cosmopolitan.
Martine Reardon, executive vice president of marketing, Macy's, stated, "The star power of this line-up is remarkable -- fashion designed with Madonna and Lola, a trend-setting celebrity like Taylor as the muse, and an iconic brand like Macy's as the exclusive retailer. The 'Material Girl' teaser campaign has created great buzz about the launch of this brand, and we are excited to unveil the full effort as we gear up for the official launch on August 3rd."
|GlobalGiants.Com|
Edited & Posted by the Editor | 4:38 AM | View the original post
General Motors today announced the final package specifications for the 2011 Chevrolet Caprice Police Patrol Vehicle (PPV).
"This vehicle is 'Unique to the Police Market' and is designed and built to law enforcement specifications," said the company. "The rear-wheel-drive Caprice PPV joins the front-wheel-drive Chevrolet Impala and the Chevrolet Tahoe PPV, making Chevrolet the only brand to offer a full line of police vehicles."
"When we began designing our latest police vehicle, we went directly to our customers and found that they were looking for a rear-wheel, large sedan with a V-8 engine," said Brian Small, general manager, GM Fleet and Commercial Operations. "By announcing the available specs and ordering information now, we're following through with our promise to provide them with the advanced technologies that best serve their needs for comfort, performance and safety."
"Chevrolet's history with law enforcement spans across almost as many years as the brand itself and we're ready to see the Caprice PPV report for active duty," Small said.
• Chevrolet is the leading brand of General Motors. GM is headquartered in Detroit and its largest national market is the United States, followed by China, Brazil, Germany, the United Kingdom, Canada, and Italy. GM does business in some 157 countries.
|GlobalGiants.Com|
Edited & Posted by the Editor | 11:42 AM | View the original post
Photo: The Brammo Empulse electric motorcycle is capable of 100+mph and a range of 100 miles; deliveries start in 2011. (Foto © Brammo, Inc., Charles Lee)
• Brammo, Inc. announced today it will begin production of an electric sportbike, calling it the "Empulse."
Brammo demonstrated a pre-production prototype today and all three production models of the Empulse will be capable of sustaining 100 mph. The three models will have different battery capacities, all utilizing an innovative proprietary array, the Brammo Power(TM) battery and vehicle management system. The Empulse is available for immediate order and deliveries will commence in 2011.
Craig Bramscher, Founder and CEO of Brammo, said, "Motorcycle riders have been requesting increased speed and range and I am proud and delighted to reveal these game-changing Brammo electric motorcycles. Our customers expect Brammo to design and produce the world's most exciting (and affordable) electric motorcycles and that's exactly what we have done." Bramscher continued, "Today's announcement promises no more range anxiety for Brammo customers."
All three models of the Empulse will be freeway capable and will enjoy a top speed in excess of 100 mph. Each of the three models will offer customers a different average range from a single charge. The Empulse 6.0 is capable of 60 miles (96 kilometers) average range, the Empulse 8.0 is capable of 80 miles (129 kilometers) average range and the top of the line Empulse 10.0 is capable of a travelling 100 miles (161 kilometers) on a single charge. Range of all three models can be extended by travelling at lower speeds.
Photo: Brammo Featured on the Cover of Motorcyclist Magazine.
• The Brammo range of motorcycles will be available globally through select motorcycle dealerships and participating Best Buy stores during 2011.
• Brammo is expanding its dealership network both within the USA and in Europe and Asia.
Brammo CEO Craig Bramscher will be unveiling the Empulse at the 2010 Red Bull Grand Prix at the Mazda Raceway Laguna Seca in Monterey, California, July 24th 2010.
Later this year the Empulse will be at EICMA Milan, Italy and at the Macau Grand Prix, China.
Brammo, Inc. is a leading electric vehicle technology company headquartered in North America. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia.
Source: Brammo, Inc.
|GlobalGiants.Com|
Edited & Posted by the Editor | 1:38 PM | View the original post
Photo: Natascha Gruen and Verena Kerth at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Mirjam Weichselbraun at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Vitali and Natalie Klitschko at Mercedes-Benz Fashion Week Berlin spring/summer 2011. The boxing world champion and his wife were guests at Lena Hoschek's fashion show. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Susan Atwell at Mercedes-Benz Fashion Week Berlin spring/summer 2011, LALA BERLIN Fashion Show, Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Backstage at Mercedes-Benz Fashion Week Berlin spring/summer 2011, .DIMITRI Fashion Show, Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Maren Gilzer at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
• The Mercedes-Benz Fashion Week Spring/Summer 2011 took off to a fiery start under the event tent in Berlin's Bebelplatz.
Marcel Ostertag, who had received the New Generation Award at the 2008 Mercedes-Benz Fashion Week, was the first designer to showcase his latest collection. Following him were Austrian designer Lena Hoschek, glamourous fashion brand Christina Duxa Couture, South Tyrolean Designer .Dimitri and local brands Lala Berlin and Kaviar Gauche.
The Mercedes-Benz Fashion Week Berlin is now in its 7th edition. In town to see the presentation of the Spring/Summer 2011 collections were Milla Jovovich, the face of the new Mercedes-Benz Fashion Week key visual, celebrity photographer Miles Aldridge, milliner Philip Treacy, Boris and Lilly Becker, Vitali and Natalie Klitschko, Matthias Schweighöfer and others.
The Mercedes-Benz Fashion Week in Berlin combines a mixture of top international designers and young ambitious new talent. The Mercedes-Benz Fashion Week Berlin is taking place July 7-10, 2010.
|GlobalGiants.Com|
Edited & Posted by the Editor | 10:13 AM | View the original post
Photo: Gustavo Kuerten (Winner of 2000 French Open) receiving the Longines Prize for Elegance from the Indian actress Aishwarya Rai Bachchan.
After the exhibition match that rounded up the Longines Future Tennis Aces tournament, Longines organized a charity dinner to raise funds for the charity organizations run by its two ambassadors of elegance Andre Agassi and Stefanie Graf.
The Indian actress and Bollywood star Aishwarya Rai Bachchan and the two winners of the French Open at Roland Garros in 2000 - Mary Pierce and Gustavo Kuerten - were among the 400 guests from all around the world at this elegant dinner in Paris, France.
During the evening the famous Swiss watchmaker presented the Longines Prize for Elegance to Gustavo Kuerten in recognition of his work with disadvantaged children, notably through his foundation, the Instituto Guga Kuerten.
The 3-time winner of Roland-Garros was presented with the Longines Prize for Elegance by the Indian actress Aishwarya Rai Bachchan.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines has been timekeeper for world championships in various sports. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.
|GlobalGiants.Com|
Edited & Posted by the Editor | 6:56 AM | View the original post
Automotive Manufacturers Gain Competitive Edge through Telematics.
Photo: By 2011, 45% of all cars will provide interconnected services involving dozens of service providers ranging from insurance, to safety to navigation. In fact, the average automobile contains several millions of lines of code, which help to facilitate this. IBM has collaborated with Hughes Telematics, Inc. to address the growing complexity of designing and managing automotive systems by developing a software platform that quickly delivers telematics services to its customers. (Foto/IBM. Image courtesy of Hughes Telematics, Inc.)
• IBM today announced it has teamed with industry leading manufacturers, Hughes Telematics, Inc. (HTI) and Daimler Fleetboard GmbH, to address the growing complexity of designing and managing automotive systems. The companies have collaborated with IBM to develop software platforms that more quickly deliver telematics services to their customers.
Although vehicles are becoming more complex they are also becoming smarter. The intersection of information and communications technology, also known as telematics, is expected to be a standard feature in vehicles by 2015 according to ABI Research.
• The use of telematics allows vehicles to be connected in ways that are designed to enhance the driving experience for consumers, or increase the operational effectiveness of transportation companies.
Automotive manufacturers are also facing the challenge of having to integrate a growing amount of software, mechanical and electronic technologies across a vast ecosystem of suppliers. Additionally, these technologies need to be tracked and managed as they evolve over twenty-years -- the average life-span of a vehicle.
Further contributing to this challenge, the evolution of automotive control electronics is expanding at a rapid rate. In 1990, the amount of electronics and software in a vehicle accounted for less than 16 percent of the vehicle's total value. Today, that share is projected to account for almost 40 percent of the value of a new vehicle.
Due to this exponential growth in the automotive electronics industry, owning a modern vehicle is equivalent to operating thirty or more computers on wheels. In fact, as explained by IBM, the average automobile now has several millions of lines of code -- more than that of a space shuttle.
|GlobalGiants.Com|
Edited & Posted by the Editor | 10:25 AM | View the original post
Chrysler Group LLC today released images of the all-new 2011 Jeep Grand Cherokee.
"Offering timeless design and innovative engineering, the all-new Grand Cherokee redefines the SUV industry, delivering true duality: ultimate Jeep off-road capability and on-road refinement for a premium driving experience," said the company. "Capability highlights include a choice of three 4x4 systems, new Jeep Quadra-Lift™ Air Suspension and Selec-Terrain™ systems and towing capability of 7,400 lbs. On-road dynamics are improved courtesy of new independent front and rear suspension systems and a new body structure that dramatically increases torsional stiffness."
Completely reengineered and redesigned for 2011, the all-new Jeep Grand Cherokee is built at the Jefferson North Assembly Plant in Detroit.
|GlobalGiants.Com|
Edited & Posted by the Editor | 2:43 AM | View the original post
Nokia N8, Nokia's latest smartphone, intuitively connects to the people, places and services that matter most. With the Nokia N8, people can create content, connect to their favorite social networks and enjoy on-demand Web TV programs.
The Nokia N8 has a 12 megapixel camera with Carl Zeiss optics, Xenon flash and a large sensor. Additionally, the Nokia N8 offers the ability to make HD-quality videos and edit them with an built-in editing suite.
People can enjoy HD-quality video with Dolby Digital Plus surround sound by plugging into their home theatre system. Further, Nokia N8 enables access to Web TV services that deliver programs, news and entertainment from channels like CNN, E! Entertainment, Paramount and National Geographic.
Social networking is second nature to the Nokia N8. For example, people can update their status, share location and photos, and view live feeds from Facebook and Twitter in a single application directly on the home screen.
Nokia N8 comes with free global Ovi Maps walk and drive navigation, guiding people to places and points of interest in more than 70 countries worldwide.
• Nokia N8 would be available in select markets during the third quarter of 2010.
Source: Nokia Headquarters, Finland
|GlobalGiants.Com|
Edited & Posted by the Editor | 3:15 AM | View the original post
Photo: Taylor Swift strikes a pose on the set of her very first COVERGIRL print advertisement. (Procter & Gamble)
Taylor Swift, singer-songwriter and GRAMMY award-winner, has just finished shooting her first advertisements for the beauty giant P&G, and will represent a new line of luxury products for the brand COVERGIRL.
"With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006," the company notes. "To date she has sold more than thirteen million albums and is the top-selling digital artist in music history. This year, her album FEARLESS won the GRAMMY Award for Album of the year."
"With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family," said Vince Hudson, General Manager, COVERGIRL Cosmetics. "Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty."
Photo: Actress Dania Ramirez became the new face of COVERGIRL cosmetics in August 2009.
Photo: COVERGIRL Ana De La Reguera.
Photo: COVERGIRL Jaslene Gonzalez.
• P&G is one of the world's largest beauty and grooming companies with more than 100 brands available in nearly 130 countries. Since its introduction in 1961, the COVERGIRL brand has been "celebrating women's inner and outer beauty, and their drive to look and be their best selves".
Source: Procter & Gamble
|GlobalGiants.Com|
Edited & Posted by the Editor | 10:55 AM | View the original post
The Coca-Cola Company has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950.
Powerade is a brand of The Coca-Cola Company. The Powerade brand will be part of the Company's overall sponsorship marketing activation around the FIFA World Cup.
In the brand's first-ever global integrated marketing campaign, Powerade will give athletes the "inspiration and ability" to "Keep Playing" through a comprehensive campaign highlighted by the presence of Powerade on the pitch during the 2010 FIFA World Cup South Africa.
FIFA has officially designated Powerade as "Chosen by FIFA to Hydrate 2010 FIFA World Cup Players."
"The campaign theme KEEP PLAYING alludes to the insight that passionate sports players love the game of football and never want a great game to end," says Coca-Cola. "When the world's top footballers compete for the sport's ultimate prize during the 2010 FIFA World Cup, they will be able to reach for a Powerade to hydrate."
"FIFA only chooses the best technical partners to work with and we are delighted to be able to offer all players Powerade during the 2010 FIFA World Cup tournament," said Professor Jiri Dvorak, FIFA Chief Medical Officer. "Players know they have to stay hydrated at all times and the effective hydration and energy Powerade gives them will help them perform at their best and hopefully go a long way to achieving an exciting and competitive tournament for all the countries involved."
During the month long tournament Powerade will be pitch side at all 10 venues, hydrating 736 players from 32 countries before, during and after all 64 games, from the opening game between South Africa and Mexico on June 11, all the way through to the Final in Johannesburg on July 10, 2010.
According to Coca-Cola, as little as 2 percent dehydration can seriously affect a player's performance. Powerade, when consumed throughout extended exercise, is designed to provide effective hydration and maintain performance by helping to replace essential fluids, carbohydrates and body salts lost during such exercise.
• Brand Name: POWERADE
• Drink Type: Sports Drink
• POWERADE: POWERADE combines carbohydrates with fluids for energy and hydration. It quenches thirst and replenishes minerals and carbohydrates lost during sports or other intense activities.
• Available in the following flavors: Apple, Berry, Berry Fruit Punch, Blackberry Raspberry, Blackcurrant, Cherry, Cherry Lime, Citrus Blend, Fruit Punch, Grape, Grape Strawberry, Grapefruit, Grapefruit Lemon, Grapefruit Passionfruit, Kiwi, Kiwi Watermelon, Lemon, Lemon Lime, Lemon Strawberry, Lime, Mandarin Orange, Mango, Mango Orange, Orange, Orange Tangerine, Passionfruit, Peach, Strawberry and Tangerine.
• Available in the following locations: American Samoa, Argentina, Australia, Austria, Barbados, Belarus, Bermuda, Botswana, British Virgin Islands, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Ecuador, El Salvador, Estonia, Fiji, Finland, France, French Polynesia, Germany, Great Britain, Greece, Guam, Guatemala, Honduras, Hong Kong, Hungary, Iceland, Indonesia, Italy, Jamaica, Japan, Latvia, Lesotho, Lithuania, Malta, Mariana Islands, Mexico, Namibia, Nauru, New Caledonia, New Zealand, Nicaragua, Northern Ireland, Norway, Papua New Guinea, Peru, Philippines, Poland, Portugal, Puerto Rico, Republic of Ireland, Republic of Korea, Russia, Samoa, Slovakia, Slovenia, South Africa, Spain, Suriname, Swaziland, Sweden, Switzerland, Trinidad & Tobago, Turkey, Turks & Caicos Islands, U.S. Virgin Islands, United States, Vanuatu and Venezuela.
Source: The Coca-Cola Company Headquarters, Atlanta
|GlobalGiants.Com|
"Powerade global marketing would make no sense to the audiences in the countries where Powerade is not sold.
But Coca-Cola's supplementary advertising at 2010 FIFA World Cup would be understood by all."
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Edited & Posted by the Editor | 8:10 AM | View the original post
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