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Photo: The all-new 2009 Honda Fit was introduced by Dick Colliver, executive vice president of American Honda Motor Co., Inc., during the New York International Auto Show. The Fit promises to further its leadership in the subcompact segment with top-of-class feature content, including an available Honda Satellite-Linked Navigation System; improved interior functionality, including one-motion dive-down rear seats; enhanced sporty demeanor through improved suspension, steering and body rigidity; and high levels of standard safety equipment, including Honda's Advanced Compatibility Engineering (ACE) body structure.
The all-new 2009 Honda Fit, set to go on sale in the U.S. this fall, is making its U.S. debut at the New York International Auto Show. According to American Honda Motor Co., Inc., the Fit promises to further its leadership in the subcompact segment with top-of-class feature content, including an available Honda Satellite-Linked Navigation System™; improved interior functionality, including one-motion dive-down rear seats; enhanced sporty demeanor through improved suspension, steering and body rigidity; and high levels of standard safety equipment, including Honda's Advanced Compatibility Engineering™ (ACE™) body structure.
Dimensionally compact on the outside, the interior provides large passenger and class-leading cargo space to maximize comfort and utility.
Adding further refinement, Fit Sport offers an available factory-installed Honda Satellite-Linked Navigation System™ with Voice Recognition, featuring a 6.5-inch screen. All Fit Sport models feature a USB audio interface1 compatible with current generation iPods and many USB storage devices. |GlobalGiants.com|
Edited & Posted by the Editor | 1:09 PM | View the original post
• 50-mile Charge Costs Less Than $2 Dollars
• 80-Percent Re-Charge in 15 Minutes
Subaru today announced that it would begin evaluating its R1e electric vehicle (EV) in the United States this summer. The Subaru R1e will be on display at the New York International Auto Show, from March 21-30 at the Jacob Javits Convention Center.
Based on the Subaru R1 minicar sold in Japan, the R1e was developed by Subaru in partnership with the Tokyo Electric Power Company, Inc. (TEPCO). The utility has been testing a fleet of R1e electric cars since 2006. As part of a U.S. test program, two of the Subaru R1e electric cars will join the New York Power Authority (NYPA) fleet (NYPA is USA's largest state-owned electric utility).
The Subaru R1e employs state-of-the-art, fast-charge lithium ion battery technology that eliminates typical lithium ion battery issues of charge memory loss, allowing partial charges and quick charges that do not decrease battery life. The two-seat Subaru R1e is capable of driving at speeds up to 65 mph with a range of up to 50 miles, making it an ideal urban commuter. The Subaru R1e can be "quick-charged" to 80 percent capacity in only 15 minutes using quick-charge technology. The vehicle can be fully charged overnight (eight hours) while connected to a standard household electrical outlet. The R1e uses an AC permanent magnet synchronized motor producing 40 kW.
There are currently 40 Subaru R1e vehicles in use and Subaru parent Fuji Heavy Industries will place an additional 100 electric vehicles for test marketing in Japan in 2009. Subaru is focusing on the development of new battery technology for future power train applications. Compared with nickel metal hydride or nickel-hydrogen battery technology, lithium-ion battery technology offers a number of advantages, among them easier packaging, higher power density and better cooling for longer life.
Service life for the high-density lithium-ion battery is estimated at 10 years and 100,000 miles, another environmental benefit. The battery pack is also designed to be easily recycled. The laminated battery packs are flat, rather than cylindrical, offering EV manufacturers wide latitude in vehicle design and packaging. The battery's basic design and composition consist of laminate, manganese, and lithium ion.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan.
|GlobalGiants.com|
Edited & Posted by the Editor | 9:21 AM | View the original post
Turin, Italy -- Three years after the Birdcage 75th, Pininfarina returns with the Sintesi, a new concept car that explores ideas and solutions for the car of the future.
The Sintesi is a sports car with four doors and four seats, developed by a highly innovative approach: it does not consider the car as a shape that covers the mechanicals, but one that gives a shape to the mechanicals around the passengers, starting from the latter. This approach, which is known as "Liquid" Packaging, tends to improve weight distribution and lower the centre of gravity, which are important elements for driving dynamics.
Pininfarina made this possible by close collaboration with Nuvera, which developed the Quadrivium Fuel Cells system, the various components of which were distributed around the car, with four fuel cells positioned near to the wheels. The result is that the space for passengers is much more generous - in proportion to the total volume of the car - without detracting from the sporty line with its relaxed, elegant profile which is sleek, tapered and aerodynamic. The modular nature of the fuel cells, combined with the batteries and a sophisticated overall electronic architecture (developed with PI Shurlok), allows for modular use of the available power depending on driving conditions.
The Sintesi was imagined in a setting of Transparent Mobility which (according to Clancast, the radio technology developed by Reicom after years of research) envisages that all cars act as nerve cells, creating a dynamic communications network managed by a disseminated intelligence. A real "living connective tissue" on which data and information about traffic and security, audio and video, Internet and cross-media content can travel. A concept of wireless connectivity that establishes a continuous, transparent dialogue between the town, the road and the vehicles that we will drive in the future, without limiting the motorist's autonomy, but increasing his sense of freedom.
This futuristic scenario opens the door to advanced active safety solutions which in turn have made it possible to design the car with volumes that are not conditioned by today's bulky passive safety systems.
The important role played by electronics in the Sintesi project is also evident in the design of the interior and the lights. Inside, the dashboard reflects the flow of information in which the car moves.
Photo: The ultramodern headlight design emphasizes Sintesi's car-of-the-future concept. Instead of two standard separate headlights, the Sintesi headlight is comprised of 16 OSRAM OSTAR(R) Headlamp LEDs that formed a continuous, narrow strip of light. The ultra-bright and efficient LED-powered headlight is one of several LED packages illuminating this concept car. The OSRAM OSTAR Headlamp LED technology platform allows for infinite options in the design and manufacture of traditional headlights.
The lights become focal points through which the car dialogues with its environment. In addition to the innovative LED system supplied by Osram, which made it possible to create a simple, strong shape that underlines the car's central axis, the 'headlights' also incorporate the telecameras and the proximity radar system.
With a history dating back to 1930, Pininfarina is a leading service company within the automotive industry, able to offer to the OEM's creative solutions based on its know-how and flexibility through each stage of Concept & Design, Product & Process Engineering, Niche Vehicle Manufacturing, as a full-cycle turn-key partner, or a provider of specific services.
The company has more than 3,000 employees and operations in Italy, France, Germany, Sweden, Morocco and China. The current car input includes 5 new models: Volvo C70, Alfa Romeo Brera and Spider, Ford Focus Coupé-Cabriolet, Mitsubishi Colt CZC. Some other customers are: Ferrari, Maserati, Peugeot, Renault, Jaguar, Honda, Daewoo, Hyundai, AviChina, Brilliance, Chery, Changfeng, and JAC. |GlobalGiants.com|
Source: Pininfarina
Edited & Posted by the Editor | 11:21 PM | View the original post
Photo: The Maserati GranTurismo S arrives in New York, after its worldwide debut at the Geneva Autoshow earlier this month. The glamorous setting for the New York debut is the Maserati Showroom on Park Avenue in Manhattan, where the GranTurismo S premiered before US clients and collectors. In 2007, Maserati delivered more than 2600 units in the United States, marking a 20% growth in relation to the previous year. (Photo Credit: Maserati North America) |GlobalGiants.com|
Edited & Posted by the Editor | 12:30 PM | View the original post
Photo: J.D. "Dave" Power III, founder of J.D. Power and Associates (left), presents the Founder's Award to Dick Colliver. The award was presented at the 2008 Wall Street Automotive Awards Dinner Tuesday evening at The Plaza Hotel in New York City on Tuesday, March 18.
J.D. Power III, founder of J.D. Power and Associates, presented the prestigious Founder's Award to Dick Colliver of American Honda Motor Co., Inc. for his outstanding commitment to customer service in the automotive industry.
Power presented the Founder's Award to Colliver, executive vice president of American Honda Motor Co., during the Wall Street Automotive Awards Dinner held at the Plaza Hotel in New York City on Tuesday, March 18.
A discretionary award presented periodically, the Founder's Award recognizes individuals or companies demonstrating dedication, commitment and sustained improvement in serving customers. In the 40-year history of J.D. Power and Associates, only 19 companies or individuals have previously received the award.
Photo: Honda Accord Coupe 2008
Honda is one of the world's leading producers of mobility products including its diverse line-up of automobiles, motorcycles and ATVs, power products, marine engines, personal watercraft, and aircraft. Founded in Japan in 1948, Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. The company has invested more than $9 billion in its North American operations with 14 major manufacturing facilities, employment of more than 35,000 associates, and annual purchases of more than $18 billion in parts and materials from suppliers in North America.
Colliver joined Honda as senior vice president of the Honda Automobile Division in 1993 and was promoted to executive vice president in July 1997. Prior to joining Honda, Colliver worked for more than 20 years with Mazda Motors of America. His automotive career, which began in 1962, included a variety of sales and marketing positions with General Motors and Chrysler.
Under Colliver's leadership, the Honda Automobile Division has set sales records each year, and Honda and Acura dealers are among the most profitable in the automotive industry.
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services firm operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The firm's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of The McGraw-Hill Companies. Founded in 1888, The McGraw-Hill Companies (NYSE:MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. |GlobalGiants.com|
Edited & Posted by the Editor | 5:57 AM | View the original post
Boeing has delivered the first widebody 777-200LR (longer range) airplane for a U.S. carrier to Delta Air Lines. The airplane was revealed and then dedicated by the airline's management in honor of Delta employees, 150 of whom attended the delivery ceremony at Boeing Field.
The airplane is the first of eight Boeing 777-200LRs ordered by Delta Air Lines, enhancing the airline's ability to connect customers and cargo between virtually any two cities around the globe, nonstop. The aircraft entered scheduled service March 8 flying between Atlanta and Los Angeles, and on March 9 from Atlanta to Tokyo.
In tribute to employees and to the original "Spirit of Delta" -- a Boeing 767-200 given to the airline in 1982 by employees, retirees and friends -- the new Boeing 777-200LR, Ship 7101, is called "The Delta Spirit" in gratitude to the many accomplishments of Delta's employees worldwide. The aircraft was officially dedicated to Delta employees in a celebration March 6 in Atlanta. |GlobalGiants.com|
Source: The Boeing Company
Edited & Posted by the Editor | 12:40 AM | View the original post
Hollywood Star to Debut Her First Fragrance
NEW YORK -- Coty Inc., a leader in the global beauty industry has announced the signing of Oscar-award winning actress Halle Berry to market her debut fragrance.
Set to debut globally in spring 2009, the yet-to-be named fragrance is the first for the iconic actress. Berry will play an integral role in the conception to market process and will work with Coty's talented marketing, creative and product development teams.
Starring in more than twenty major motion pictures, Halle Berry is one of Hollywood's most respected and successful actors. She is the only African-American to win an Academy Award for Best Actress, and is recognized as one of the most beautiful women in the world, consistently appearing on People magazine's list of the "50 Most Beautiful People."
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $3.5 billion. Coty Inc. has developed a portfolio of notable brands and delivers its products to consumers in 91 markets worldwide. |GlobalGiants.com|
Edited & Posted by the Editor | 1:26 AM | View the original post
NEW YORK -- US-based fine jewelry company, Diamonair brings their brand to modern elegance with model and actress Bridget Moynahan. The marketing campaign honors Diamonair's 40-year-old tradition, while offering a nod to iconic Hollywood glamour.
The imagery, shot by famed photographer Wayne Maser, is modern and glamorous yet echoes an ageless charm. Set in a boudoir, constructed on-site at Smashbox Studios in Los Angeles, the photos are dramatic and intense. Black-and-white shots complimented by partnering shots in color showcase the brilliant, rich hues of the jewels.
As pioneers of the simulated diamond, Diamonair is constantly moving forward while honoring their original commitment to making women feel beautiful with innovative, stylish jewelry. The company is best known for creating a replica of a diamond for Elizabeth Taylor to wear in her travels, a gift to her from Sir Richard Burton. |GlobalGiants.com|
Edited & Posted by the Editor | 12:17 AM | View the original post
As part of Airbus' commitment to offering its customers the most eco-efficient aircraft and also to driving down aircraft related maintenance costs, the Airbus A320 test aircraft successfully performed the first in a series of test flights on 26th February.
An A320 performed the first test flight with International Aero Engine's new fuel-efficient SelectOne™ powerplant, which is designed for lower CO2 emissions and longer on-wing time
A series of test flights will validate the SelectOne™ engine's performance and handling characteristics, leading to its certification and availability on the A319, A320 and A321. |GlobalGiants.com|
Edited & Posted by the Editor | 9:39 AM | View the original post
Detail is everything. This is the Killerloop brand's motto for summer 2008. There's obviously a meticulous, glamour-driven attention to detail, however tiny or even hidden. This is not just casualwear, but a style to identify with.
Parkour. Geometric printing is the theme of this obstacle-free course. It goes from outside to in, from lining to pocket, from color to embossing. She moves from all-white light jersey trousers, tops and sweaters to shades of grey for viscose overwear or bombers with bustier lacing on the back, and on to the silver of a satin jacket and the Lurex decorations on layerable tops. Ending with denim, "pure" or gloss-laminated. His palette, too, features white, grey, black and traces of red. Medium-large, yarn-dyed check trousers team with shaded stripes or Greek frets. Polo shirts, sweatshirts, pullovers and "new camo" Bermudas in the theme's colors.
Capo Verde. Colors of Africa and of volcanic rocks with tribal decorations and a recurrent star-shaped flower. Chocolate oilskin unisex bombers. She wears hers over a little floral-print dress, with a flowery cotton mini or over a striped Lurex top. He wears his with canvas Bermudas, over a spotless white sweater with a patterned hood or with tie-and-dye T-shirts. Knee-length tartan pants are matched with stripes of all widths. Light canvas, sheer jersey and ultra-fine knitted fabric ensure cool clothes for the high summer. |GlobalGiants.com|
Edited & Posted by the Editor | 12:41 AM | View the original post
Stunning appearance and standard City Safety.
GENEVA, March 4 -- Volvo Car Corporation today unveiled the new XC60 premium crossover at the 2008 Geneva auto show. With its stunning good looks and standard City Safety low-speed collision avoidance system, the new XC60 marks a new chapter in Volvo's design and legendary safety heritage.
The new Volvo XC60 is the first vehicle in a new generation of the contemporary cross-over concept. It is a combination of a traditional city vehicle and an XC vehicle aimed for young, professional urban people with an active life. Volvo XC60 is a sporty and dynamic car with tasteful exterior and interior design and versatile functionality.
Volvo XC60 has a characteristic XC design language, with a blend of passenger- and coupe-like car shapes - including a touch of well-known Volvo design elements. The formula-drive stance, with big wheels "in the corners", lifted visual platform and a very high waistline - all contribute to a sturdy and robust impression.
The rear design is characterised by the tail lamps with micro optics and LED technique. The lamps, distributing light in a special way, give a characteristic "Volvo" design impression.
City Safety is a new function, sensing if vehicles ahead are moving slower or standing still. By measuring the car's speed and distance to the vehicle ahead, City Safety is able to calculate the braking force needed when approaching the other vehicle. In a situation where the calculated braking force needed reaches a certain level, and the driver has not reacted, the City Safety function senses that a collision is imminent.
The function is a standard feature that is active if the car's speed is below 30 km/h (19 mph). In situations where the difference in speed between two vehicles is 15 km/h (9 mph) or less, a collision can be avoided completely. In a potential collision situation in which the difference in speed between the vehicles is between 15-30 km/h (9-19 mph), City Safety alone cannot prevent a collision. However, the consequences of the impending collision can be mitigated considerably because the system will intervene to reduce speed when the collision occurs. Further, Collision Warning with Autobrake alerts the driver if the distance to a vehicle ahead suddenly decreases. The function contributes in giving the driver a fair chance to avoid a collision.
The new Volvo XC60 is stepping boldly into what is currently the automotive world's fastest-growing segment - dressed in a thrilling blend of muscular XC capability and the sporty charisma of a coupe.
The sales target for the new XC60 is over 50,000 cars per year. Distribution between Europe and North America is unusually uniform: about 40 percent each. The remaining 20 percent is destined for the rest of the world.
The five largest markets during peak year 2010 will be the USA, Germany, Great Britain, Russia and China. |GlobalGiants.com|
Source: Volvo Car Corporation
Edited & Posted by the Editor | 4:23 AM | View the original post
Five-door hatchback compact with handsome European styling by Italdesign.
2008 Suzuki Reno is a clever alternative in the small car segment. In an era of look-alike sedans and hatches in the compact entry-level segment, Suzuki's Reno gives consumers beautifully sculpted sheetmetal, careful attention to detail and a host of convenience and comfort features. In combination with a responsive 2.0 liter DOHC four-cylinder drivetrain, economy of operation and an ultra-competitive price point, the Reno constitutes a viable alternative for those consumers wanting both "show" and "go."
For 2008, the Reno retains an extensive list of standard features and remains Suzuki's most affordable vehicle. Sharing its basic drivetrain and platform with the larger Forenza, the Reno delivers its own persona with a design by Italdesign that embraces the upbeat personality typical of all Suzuki products.
The Reno's interior is equipped with multiple power features and an impressive array of extras designed to make driving more enjoyable, including an AM/FM/CD/MP3 audio system.
Standard Reno features include a 2.0-liter four-cylinder engine, five-speed manual transmission (a smooth four-speed electronically controlled automatic with gated shifter and "hold" mode switch is offered as an option), tire pressure monitoring system, four-wheel independent suspension, four-wheel disc brakes, tilt steering wheel, power windows and door locks, dual sun visors with vanity mirrors, remote fuel door release, and premium features like air conditioning and heated power side mirrors. |GlobalGiants.com|
Edited & Posted by the Editor | 5:34 AM | View the original post
SAARLOUIS, Germany - Production of the all-new Ford Kuga, Ford of Europe's first entry into the highly competitive crossover market, began February 26, 2008 at the Ford plant in Saarlouis, Germany.
The company plans to build around 45,000 examples of the new model in Saarlouis this year - equivalent to nearly 10 per cent of the plant's annual production volume.
Altogether Ford invested a very significant amount in new manufacturing technology to support Kuga production at Saarlouis. Sales of the Kuga will progressively begin across all European markets a little later this year.
The Kuga is the fourth model to be launched at Saarlouis in the past 12 months. It follows the new Ford C-MAX in March 2007, the new Ford Focus in December 2007 and the new Ford Focus ST earlier this month.
The Ford Kuga is being built exclusively in Saarlouis and around 84 per cent of production will be exported to a total of 32 different countries. The five largest sales markets are Germany, Italy, Great Britain, France and Spain. |GlobalGiants.com|
Edited & Posted by the Editor | 4:08 AM | View the original post
Patent cross-license agreement covers refrigerators and cooking appliances
Photo: Lynn Pendergrass, President and CEO of GE Consumer & Industrial-Americas (left) and Young Ha Lee, President and CEO of the LG Electronics Digital Appliance Company, celebrate the signing of a cross-licensing agreement between GE and LG for refrigeration and cooking appliances.
SEOUL, Korea, Feb. 26 -- LG Electronics (LG), a global leader and technology innovator in consumer electronics, today announced that it has entered into a cross licensing agreement with GE Consumer & Industrial, an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. This new agreement will allow LG and GE to use one another's patents for refrigerators and cooking appliances without paying licensing fees.
LG and GE have collaborated on cooking appliances since 1999, both in technologies and product development. This new agreement will help the companies strengthen their competitiveness worldwide. This agreement will be especially helpful to LG, in its push to expand its presence in digital appliances globally. The company currently sells its products through all three of the top retailers in North America: The Home Depot, Sears and Best Buy.
While, LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. |GlobalGiants.com|
Edited & Posted by the Editor | 5:07 AM | View the original post
Photo: IBM technician Len Centonze, Highland, N.Y., assembles a "multi-chip module," at the company's Poughkeepsie, N.Y., plant. The module is the processing engine at the heart of the company's new z10 mainframe computer, which packs the computing power of 1,500 PC-style servers while using 85 percent less electricity and occupying 85% less floor space.
Photo: IBM employees (Doug Decker, right, New Paltz N.Y.; and Richard Nelson, Kingston, N.Y.) ready a new z10 mainframe computer for shipment at the company's Poughkeepsie, N.Y., plant.
A single z10 offers the computing power of 1,500 PC-style servers, uses 85 percent less electricity and occupies 85% less floor space.
The all-new z10 is IBM's first mainframe purpose-built to handle the exploding demand for digital transactions enabled by the Internet, a trend which is creating crowded, over-burdened corporate data centers -- computer rooms which process everything from consumer banking transactions to drivers' license forms. |GlobalGiants.com|
Edited & Posted by the Editor | 4:01 AM | View the original post
Photo: Show car smart crosstown: CAD rendering of exterior with color-highlighted "Tridion" safety cell. A solid steel "Tridion" frame, left visible at the exterior as a major design element, completely surrounds and protects the passenger compartment, and defines the basic shape of the car as well.
The history of the smart is short. The smart city coupe with gasoline engine came onto the market in 1998, the diesel-engined version in 1999. The smart cabrio complemented the model lineup at a later stage. It was followed by the smart roadster, the smart roadster-coupe and the smart forfour -- all of them history today. This is because the brand is now fully concentrating on the archetype of the smart -- the two-seater car.
Giving concepts a concrete shape is a challenge that a designer must face time and time again. But no matter how many times the process is repeated, it can never become routine. Good design stubbornly resists any clear definition. This is largely because a product must first mature in people's perception before it can truly be considered as good design.
Thus giving a form to "things" is far from simple. Particularly when these "things" are not mere consumer goods, but elements in a deep, emotional relationship. A car, however, is quite a different matter. Here the design becomes the user interface to our emotions and to our demands on the subtle perception of the technical capabilities that the vehicle represents. Our subconscious expects faultless technology, and our sense of aesthetics wants to be wooed.
It didn't take long for Mercedes-Benz to decide what basic features a car of this kind must have: four wheels, two seats, an engine, and a length of approx 2.5 meters. That was back in 1981. Discussions took place, but the resulting proposals were not found to meet the safety requirements of Mercedes-Benz. Ten years passed and the project was put on ice again and again until Mercedes-Benz Design in Sindelfingen finally managed, in cooperation with the Advanced Design Center in the USA, to reconcile form with function in such a way as to satisfy the company's requirements and to ensure that the vehicle had emotional presence.
A greenfield factory was built where completely new approaches could be implemented at every stage of the development process.
The designers drew their inspiration from fashion, architecture, furniture, and also from icons of automotive history.
Ultimately, this process yielded the unique smart body concept that was to open up totally new possibilities: for example the variable color concept, whereby the smart owners can change the color of the plastic body parts of their vehicle, to give the car a new look whenever they see fit. |GlobalGiants.com|
Edited & Posted by the Editor | 10:34 AM | View the original post
Photo: All-new Volvo C70, Passion Red.
Photo: Volvo ÖV4 and PV4.
The very first Volvo car left the factory on April 14, 1927. It was called the ÖV4 because the letters ÖV are Swedish for "Open Car" and 4 denoted the number of cylinders powering the new Swedish car. On February 20, 2008, it is once again an open car that is under the spotlights. That's when car number 15,000,000, an attractive convertible Volvo C70, will leave the factory in Uddevalla.
Photo: All-new Volvo C70 and falcons, Dubai. (Photographer Elisabeth Ohlson Walli)
In the first year, production proceeded at a modest pace, with 297 cars being sold in 1927. Emerging from the shadow of the global economic depression and Second World War, it took Volvo 23 years to build its first 100,000 cars. Today, that figure corresponds to about three months of production.
However, Volvo has never really been a high-volume manufacturer. Early in the company's history, it was decided that the brand name should signify quality and safety. Today the Volvo brand is known for the attractive design of cars that reflect characteristic Scandinavian design traditions. |GlobalGiants.com|
Edited & Posted by the Editor | 12:59 AM | View the original post
Saint-Imier (Switzerland) - Swiss brand Longines just turned out its 34 millionth watch. This timepiece, a HydroConquest from the Longines Sport Collection, is showcased at the 34 Million Watches museum in Saint-Imier (Switzerland). The company, which celebrated 175 years of existence in 2007, accurately records all the timepieces produced in Saint-Imier since then.
The Museum of the 34 Millionth seeks to display the basic parameters of watch manufacturing in 34 showcases, each symbolising one million timepieces. It provides an overview of what watch manufacturing involves, period after period, suggesting trains of thought on the amount of time needed for the allegorical production of one million timepieces. Each showcase features period visual and written material, which seeks to throw new light on the underlying implications of Longines' own manufacturing activities. |GlobalGiants.com|
Edited & Posted by the Editor | 4:32 AM | View the original post
Nokia Media Network, comprised of top operators and publishers including AccuWeather, Discovery, Hearst, Reuters, and Sprint is resulting in industry-leading response rates for advertisers
Photos: Nokia at the Mobile World Congress 2008, Barcelona, Spain.
Mobile World Congress 2008, Barcelona, Spain/Espoo, Finland - Nokia today announced the launch of the global Nokia Media Network, a premium advertising network including over 70 leading publisher and operators as well as Nokia media properties. AccuWeather, Discovery, Hearst, Reuters, and Sprint have joined with Nokia to form the first global mobile ad network of top tier publishers. Nokia Media Network's wide reach of the most desirable mobile audience is yielding click-through rates averaging 10% in certain channels, the highest reported response rates in the industry.
"Nokia is building upon an unrivaled understanding of the mobile consumer, our relationships with blue chip publishers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers," said Vice President and Head of Nokia Interactive, Mike Baker. "The biggest brands in the world trust us with their mobile advertising because they know the Nokia Media Network enables them to reach the largest, highest quality audience on mobile and provides the best ROI."
Nokia enables advertisers to place ads on high quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, representing an unprecedented global consumer reach - more than 100 million mobile consumers around the globe. As part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia creates mobile campaigns for hundreds of top brands, including BMW, Paramount, and MobiTV.
Nokia acquired mobile advertising leader, Enpocket, in October 2007. Nokia leverages Enpocket's ground breaking analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network.
"Mobile has been beneficial in helping BMW reach consumers at the lower end of the funnel, when they are close to making their vehicle-buying decision," said Samuel Martinez Ballesteros, Marketing Communication
Internet and New Media, BMW Ibérica. "Nokia has helped us reach our target audience, resulting in increased visibility and lead generation for us."
To share expertise with brands, agencies, and publishers globally, Nokia has expanded its account management and media sales teams to include offices in Beijing, Boston, Chicago, Dusseldorf, Frankfurt, Helsinki, London, Los Angeles, Madrid, Milan, Minneapolis, Mumbai, Munich, New York, Paris, Singapore and Shanghai. |GlobalGiants.com|
Edited & Posted by the Editor | 5:21 AM | View the original post
The 23rd annual International Automotive Festival of Paris, which is currently being held at the French capital's Hôtel des Invalides (February 7-10, 2008), saw Renault Laguna Estate pick up the top prizes in both the 2007 'Most Beautiful Car of the Year' and 'Most Beautiful Interior of the Year' categories.
Designed with quality as a prevailing theme, Renault Laguna was released four months ago and is available in 56 countries. Every year, the International Automotive Festival of Paris offers a chance to discover and reward the creative talent in the world of the automobile.
Of the 11 Grand Prix awards presented in the course of yesterday evening's opening ceremony, the prize for 2007's 'Most Beautiful Car of the Year' went to Renault's Laguna Estate which was chosen from a shortlist of high standard cars by the voting public from across Europe. The jury also announced the winner of 2007's 'Most Beautiful Interior of the Year' award which went to Renault Laguna in recognition of its interior styling, conspicuous quality, harmonious shapes, materials and colors. |GlobalGiants.com|
Edited & Posted by the Editor | 9:15 AM | View the original post
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