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March 17, 2008

Coty Inc. Announces Fragrance Partnership With Hollywood Icon Halle Berry

Hollywood Star to Debut Her First Fragrance

COTY HALLE BERRY


NEW YORK -- Coty Inc., a leader in the global beauty industry has announced the signing of Oscar-award winning actress Halle Berry to market her debut fragrance.

Set to debut globally in spring 2009, the yet-to-be named fragrance is the first for the iconic actress. Berry will play an integral role in the conception to market process and will work with Coty's talented marketing, creative and product development teams.

Starring in more than twenty major motion pictures, Halle Berry is one of Hollywood's most respected and successful actors. She is the only African-American to win an Academy Award for Best Actress, and is recognized as one of the most beautiful women in the world, consistently appearing on People magazine's list of the "50 Most Beautiful People."

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $3.5 billion. Coty Inc. has developed a portfolio of notable brands and delivers its products to consumers in 91 markets worldwide. |GlobalGiants.com|


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Edited & Posted by the Editor | 1:26 AM | Link to this Post






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