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March 13, 2008

CarMax Reports Most Popular Vehicle Colors

Black Ranks No. 1 Car Color Choice for Shoppers on carmax.com

Cadillac

Photo: Black is a much liked Car Color (2006 Cadillac Star Black Limited Edition XLR).


RICHMOND, Va., March 13 -- CarMax, Inc. (NYSE:KMX), USA's largest retailer of used cars, reports that the color black has topped the list as the most popular color for vehicle searches conducted on carmax.com in February.


CARMAX


"We find color choice is a very important consideration for customers when car shopping," said Mark Simmons, Purchasing Manager in San Diego, California. "I am not surprised that black tops the list. The color black looks good on nearly every make and model."

Used car shoppers' top five color choices for online searches in February were:

Color Choice / Percent of Searches
1. Black / 36%
2. White / 17%
3. Blue / 11%
4. Red / 10%
5. Silver / 9%


Other colors of interest to online shoppers included Gray (6%), Green (4%) and Yellow (2%).

Online shoppers can use the CarMax website to search the company's inventory of more than 25,000 new and used cars. |GlobalGiants.com|


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Edited & Posted by the Editor | 1:22 AM | Link to this Post






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