April 13, 2008
Estee Lauder and Elizabeth Hurley are Celebrating their Thirteen Year Partnership
Hurley to Star in New Print and Television Advertising Campaigns.
Photo: Pictured here is Estee Lauder spokesmodel Elizabeth Hurley's new print advertising campaign for Estee Lauder's top-selling Perfectionist [CP+] Wrinkle Lifting Serum.
In July, Elizabeth Hurley will be featured in new print and television advertising for Estee Lauder's top-selling Perfectionist [CP+] Wrinkle Lifting Serum. This summer she will also be seen with her fellow Estee Lauder spokesmodels Gwyneth Paltrow, Carolyn Murphy and Hilary Rhoda in the print advertising campaign for Estee Lauder's new fragrance.
The year 2008 marks the thirteenth anniversary of Elizabeth Hurley's partnership with Estee Lauder, one of the longest running cosmetics contracts to date.
Photo: Estée Lauder spokesmodel, Elizabeth Hurley.
Photo: Estee Lauder pleasures and Pleasures For Men, representing the fourth largest global fragrance masterbrand.
Over the years, Elizabeth has appeared in advertising campaigns for some of Estee Lauder's product franchises. In addition to launching the best-selling pleasures fragrance in her first year with the company, Elizabeth has represented the Beautiful, DayWear, Double Wear, Idealist, Advanced Night Repair, Re-Nutriv and most recently Resilience Lift Extreme lines.
Photo: Celebrating her 13th anniversary with Estee Lauder at an event in New York City, spokesmodel Elizabeth Hurley is pictured here with husband Arun Nayar, Evelyn Lauder and Leonard Lauder.
"As a busy mother and entrepreneur, Elizabeth connects with women all over the world. She is a classic beauty who reflects today's modern woman," says Aerin Lauder, Senior Vice President, Creative Director for Estee Lauder. "Elizabeth Hurley and Estee Lauder have a very special relationship," says Evelyn Lauder, Senior Corporate Vice President, The Estee Lauder Companies. "Her 13 year tenure with us is a near record in the beauty industry and we are very proud of our relationship. Elizabeth's popularity with the consumer is at an all time high." And spokesmodel Elizabeth Hurley adds, "Estee Lauder is like a second family to me; I love working with them."
Source: Estee Lauder
|GlobalGiants.com|
Edited & Posted by Editor | 1:43 PM | Link to this Post
April 10, 2008
Lord and Taylor Re-Launches Its Legendary Rose
The department store Lord and Taylor has re-launched its iconic Rose, first introduced in the 1940s and now re-created and re-colored in "sunrise," (a mixture of yellow and orange the store has adopted as its own). The exuberant new Lord and Taylor Rose is showcased on shopping bags, boxes, gift cards and in-store visuals in all 47 Lord and Taylor stores in the Northeast USA. In Manhattan, collages of the Rose are displayed in awnings and windows across the Fifth Avenue facade of the landmarked flagship store and wrap buses that carry New Yorkers and visitors to and from metro area locations.
Lord and Taylor is an upscale specialty department store with 47 stores in nine states and the District of Columbia. Founded in 1826, Lord and Taylor is America's oldest department store and one of the premier retailers.
The store is also conducting its first annual contest to re-create the Lord and Taylor Rose from submissions of original art work by artists from around the world. "We are planning to bring back the Lord and Taylor Rose each Spring, each time a different version created by a different artist," says Jane Elfers, President and Chief Executive Officer. Artists, graphic designers and photographers can get details and contest rules by visiting www.lordandtaylor.com/rosecontest. Registration and submissions will take place online through May 26. Industry experts will select 60 entries and their images posted on the website on June 9. The public will have the opportunity to vote for their favorites, one vote per e-mail. The first round of the vote will close at midnight, June 22. Thirty top entries will be posted on the website, June 25, and the second round of voting will begin, ending at midnight, June 30. The winner will be announced on July 2. Besides having his or her Lord and Taylor Rose showcased in the store flagship's Fifth Avenue awnings and windows as well as in shopping bags, boxes, gift cards and in- store visuals in all Lord and Taylor stores next Spring, the winner will receive a $10,000 cash award and multiple mentions in national and international press.
Photo: At Lord and Taylor -- display for the brand CLINIQUE, under the section BEAUTY & FRAGRANCE. (Photo Credit: Lord and Taylor)
The re-launch of the Rose is part of the Lord and Taylor rebranding campaign. The campaign, created by David Lipman, Chairman of LIPMAN, a leading branding and integrated advertising agency, aims to modernize the store's image. The campaign is showcasing the results of Lord and Taylor CEO Elfers' commitment to upgrading merchandise assortments, in-store services, amenities, and brand packaging, while upholding Lord and Taylor's 182 year history.
Source: Lord and Taylor
|GlobalGiants.com|
Edited & Posted by Editor | 2:06 PM | Link to this Post
March 17, 2008
Coty Inc. Announces Fragrance Partnership With Hollywood Icon Halle Berry
Hollywood Star to Debut Her First Fragrance
NEW YORK -- Coty Inc., a leader in the global beauty industry has announced the signing of Oscar-award winning actress Halle Berry to market her debut fragrance.
Set to debut globally in spring 2009, the yet-to-be named fragrance is the first for the iconic actress. Berry will play an integral role in the conception to market process and will work with Coty's talented marketing, creative and product development teams.
Starring in more than twenty major motion pictures, Halle Berry is one of Hollywood's most respected and successful actors. She is the only African-American to win an Academy Award for Best Actress, and is recognized as one of the most beautiful women in the world, consistently appearing on People magazine's list of the "50 Most Beautiful People."
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $3.5 billion. Coty Inc. has developed a portfolio of notable brands and delivers its products to consumers in 91 markets worldwide. |GlobalGiants.com|
Edited & Posted by Editor | 1:26 AM | Link to this Post
March 13, 2008
Diamonair Unveils New Look With Bridget Moynahan
NEW YORK -- US-based fine jewelry company, Diamonair brings their brand to modern elegance with model and actress Bridget Moynahan. The marketing campaign honors Diamonair's 40-year-old tradition, while offering a nod to iconic Hollywood glamour.
The imagery, shot by famed photographer Wayne Maser, is modern and glamorous yet echoes an ageless charm. Set in a boudoir, constructed on-site at Smashbox Studios in Los Angeles, the photos are dramatic and intense. Black-and-white shots complimented by partnering shots in color showcase the brilliant, rich hues of the jewels.
As pioneers of the simulated diamond, Diamonair is constantly moving forward while honoring their original commitment to making women feel beautiful with innovative, stylish jewelry. The company is best known for creating a replica of a diamond for Elizabeth Taylor to wear in her travels, a gift to her from Sir Richard Burton. |GlobalGiants.com|
Edited & Posted by Editor | 12:17 AM | Link to this Post
March 7, 2008
KILLERLOOP -- Spring/Summer 2008 Collection
Detail is everything. This is the Killerloop brand's motto for summer 2008. There's obviously a meticulous, glamour-driven attention to detail, however tiny or even hidden. This is not just casualwear, but a style to identify with.
Parkour. Geometric printing is the theme of this obstacle-free course. It goes from outside to in, from lining to pocket, from color to embossing. She moves from all-white light jersey trousers, tops and sweaters to shades of grey for viscose overwear or bombers with bustier lacing on the back, and on to the silver of a satin jacket and the Lurex decorations on layerable tops. Ending with denim, "pure" or gloss-laminated. His palette, too, features white, grey, black and traces of red. Medium-large, yarn-dyed check trousers team with shaded stripes or Greek frets. Polo shirts, sweatshirts, pullovers and "new camo" Bermudas in the theme's colors.
Capo Verde. Colors of Africa and of volcanic rocks with tribal decorations and a recurrent star-shaped flower. Chocolate oilskin unisex bombers. She wears hers over a little floral-print dress, with a flowery cotton mini or over a striped Lurex top. He wears his with canvas Bermudas, over a spotless white sweater with a patterned hood or with tie-and-dye T-shirts. Knee-length tartan pants are matched with stripes of all widths. Light canvas, sheer jersey and ultra-fine knitted fabric ensure cool clothes for the high summer. |GlobalGiants.com|
Edited & Posted by Editor | 12:41 AM | Link to this Post
March 3, 2008
Closing of Paris Fashion Week -- Louis Vuitton Show -- Fall Winter 2008-2009
Photo: Sofia Coppola and Marc Jacobs (Louis Vuitton, Paris, France)
PARIS, March 2 -- The house of Louis Vuitton, with Marc Jacobs as Artistic Director, closed fashion week in Paris with its Fall Winter 2008-2009 collection in the historic "Cour Carree" of the Louvre. Yves Carcelle, President of Louis Vuitton received the international press and guests. |GlobalGiants.com|
Edited & Posted by Editor | 4:08 AM | Link to this Post
January 24, 2008
Paris Hilton Launches New Footwear Collection at Macy's South Coast Plaza
COSTA MESA, Calif., Jan. 23 -- The exclusive Paris Hilton Footwear Collection USA national launch will take place at Macy's South Coast Plaza on February 8th from 3-6 pm, where Paris will personally unveil her new line of stylish, comfortable and affordable footwear.
Plus, from February 1st to the 8th, girls can not only get a sneak peak of the line at Macy's South Coast Plaza, but the first 200 customers to make a purchase from the Paris Hilton Footwear Collection during that time will also get the chance to meet Paris and receive an autographed photo at the February 8th launch event.
The Paris Hilton Footwear Collection features a range of styles that are chic and trendy -- from sexy stilettos and platforms to must-have flats, wedges and boots -- while boasting the highest-quality components and finishes. Paris -- a dedicated shoe aficionado -- has personally selected the styling, design, materials and colors for the line, while working with the collection's licensing company, Antebi Footwear, to bring her vision to life.
The Paris Hilton Footwear Collection will be available at Macy's, Kitson, Zappos.com, Endless.com, Bakers, Lord & Taylor and select specialty boutiques across the USA. |GlobalGiants.com|
Source: Antebi Footwear Group
Edited & Posted by Editor | 2:14 AM | Link to this Post
January 23, 2008
UNITED COLORS OF BENETTON SPRING/SUMMER 2008
WOMENSWEAR COLLECTIONS
Brilliant colours, dynamic style, young glamour, international mood.
Four definitions which, in a harmonious whole, sum up the UCB collection for the next spring and summer season. A spontaneous style yet with fashion detailing, true to itself, while incorporating lifestyle changes.
New Woman, or formalwear from 8 in the morning to 8 in the evening, with strictly classic items featuring low waists, ultra-narrow hems, basic colours and stripes in all widths and all directions. Outerwear, long or short, has trench details; the shirts, the current must-haves, also influence the cut of the t-shirts and minidresses which become shirt dresses.
Her like Him, basic men's styles with feminine charm. Neutral tones with a touch of rosewood. Slouchy trousers top the bill yet when it's the turn of skirts they must be fluid and floaty above the knee. A parenthesis of sprigged silk and a sparkle of sequins that are barely visible soften the raincoats and the striped shirts of the perfect executive.
Everything's Ethno, an unpredictable touch of folk; stateless fashion details tell of far-off lands: Peruvian stripes, Caribbean flowers, Japanese sleeves, African patterns, Indian jodhpurs and Nepalese layering.
Sweaters, or a world of knits. Soft tricots in every colour, every stitch and every size to be worn with multicoloured leggings and tape knit shrugs. Stripes are endearing and enchanting decorations - horizontal, vertical, floral, openwork, ruched and gathered. The rugby polo shirt is offered in multiple lengths, even as far as the ankle.
Edited & Posted by Editor | 9:07 AM | Link to this Post
January 22, 2008
Sergio Rossi Celebrates Opening of Melrose Place Boutique
LOS ANGELES -- Italian luxury footwear and accessories brand, Sergio Rossi celebrated the opening of its 1,500 sq. ft. store on Melrose Place with an intimate dinner at Bastide co-hosted by Sergio Rossi Creative Director Edmundo Castillo and Salma Hayek.
Guests were treated to a specially designed Italian inspired 5-course menu. After dinner, guests embarked on a spur-of-the-moment late night shopping spree. Accompanied by Didier Bonnin, Sergio Rossi CEO, guests walked down the street to the new boutique and shopped into the wee hours. |GlobalGiants.com|
Edited & Posted by Editor | 8:35 AM | Link to this Post
December 25, 2007
SISLEY SPRING/SUMMER 2008 WOMEN'S AND MEN'S COLLECTIONS
Sisley plays with the zodiac groups' four elements in its collection for next spring-summer and creates moods with a strong astrological feel.
Earth, for people of character, with their feet on the ground, the colours of the earth: dusty grey, sandy yellow, Dolomite pink, earthy brown and clay red. For her, outfits that cling and reveal: shape-hugging dresses, shorts, pedal pushers that are almost leggings, fluid knitwear with deep necklines and overwear in nylon or other fabrics and - so we don't forget the subsoil - metal. For him there's denim and pumice grey, too. Casual outfits with urban bermudas worn with a leather jacket-style barracuda or a waist-length trench coat.
Water, giving free rein to imagination and gentleness: impeccable white and subtle pale tones with unexpected contrasts in passion red or ocean blue. For her, a cruise mood in soft slacks and bermudas, casual skirts, chiffon cocktail dresses, minimal coats with lacquer-red belts, faux-leather short jackets for strolling along the quay, and shirt-styled jackets. He adapts to the mood, dressing with "instinctive" elegance: white or blue suits, cotton windcheaters or jackets.
Air, with our head in the clouds and a light heart. "Airy" colours with sunset accents; textured fabrics and aerostatic volumes. She favours 40s-style trousers, blouses with statement sleeves and bows at the waist, halter tops, fluid jersey dresses printed with stylised drops which fell from a plum or cornflower-blue sky. He turns serious and wears a technical-taffeta trench coat, a pinstripe suit, leather jacket, a tie and a pullover (with a classic or slanting diamond pattern) to protect against sudden gusts of wind.
Fire, a concentration of overpowering passions and allure: intriguing black, glistening bronze, radiant ivory. Her leading articles are: faux-leather jackets, crocodile-print mini-dresses and knitwear with huge sleeves. The others are in keeping with the theme: burn-out sheerness, plunging necklines, patent "glints", chintz and zips. He is dark and handsome dressed in black or marron glacé: his outfits are casual, relaxed, layered and even floral. |GlobalGiants.com|
Edited & Posted by Editor | 5:20 AM | Link to this Post
December 10, 2007
Maybelline New York Signs New Supermodel Jessica White
NEW YORK, Dec. 10 -- Maybelline New York announces that Jessica White, the stunning and elegant supermodel, has become Maybelline New York's newest spokesperson. She joins Maybelline New York's prestigious roster including Christy Turlington, Erin Wasson, Adriana Lima, Tomiko Fraser, Julia Stegner, and Zhang Ziyi.
At 16, Jessica was discovered in her hometown of Buffalo, NY and made the brave move to Paris. Within six months, she landed campaigns for Chloe and the Gap. Soon, Jessica was walking the runways for New York's top designers including Ralph Lauren, Oscar de la Renta, Marc Jacobs, and Tommy Hilfiger. She also landed in the pages of Harper's Bazaar and Teen Vogue.
Jessica's big break to supermodel status came in 2003 when she was chosen for Sports Illustrated's famed Swimsuit issue. Jessica went on to model in the next four successive issues. This was a first in history for an African American woman. Jessica quickly made headlines and was deemed the new Iman by the international press.
In 2006, her supermodel title was solidified when she appeared on the catwalk of the famed Victoria's Secret Fashion Show.
Jessica has worked with the world's top photographers such as Steven Meisel, Mario Sorrenti, Craig McDean, Patrick Demarchelier, Peter Lindbergh, Mario Testino, Inez and Vinoohd, Steven Klein, Mert and Marcus and David Sims.
Jessica will make her television and print debut for Maybelline New York in February 2008. |GlobalGiants.com|
Edited & Posted by Editor | 9:57 AM | Link to this Post
November 23, 2007
Winning Design from Bravo's Project Runway is Selected by Guest Judge Sarah Jessica Parker as a New Addition to Her BITTEN Collection at Steve & Barry's
Photo: A runway model on Bravo's "Project Runway" showcases a dress and matching vest designed by contestant Victorya Hong during the program's November 21st episode. Sarah Jessica Parker was featured on the show as a guest judge. Hong's winning design served as inspiration for a new addition to Parker's women's casual sportswear collection, BITTEN. The dress and matching vest are available exclusively at Steve & Barry's stores nationwide USA beginning Friday, November 23rd.
Photo: Guest Judge Sarah Jessica Parker (r.) and Tim Gunn (l.), who serves as mentor to the contestants, appear on the November 21st episode of Bravo's "Project Runway." A winning design from the show served as inspiration for a new addition to Parker's women's casual sportswear collection, BITTEN. The dress and matching vest are available exclusively at Steve & Barry's stores nationwide USA beginning Friday, November 23rd.
The winning dress designed by a contestant during this week's episode of Bravo's "Project Runway," which featured Sarah Jessica Parker as a guest judge, is available to shoppers in the USA beginning today as part of Parker's BITTEN(TM) collection. BITTEN, the women's casual sportswear line launched by Parker and retailer Steve & Barry's(R) earlier this year, is exclusively available at Steve & Barry's stores nationwide USA. |GlobalGiants.com|
Edited & Posted by Editor | 5:29 AM | Link to this Post
November 17, 2007
Hayden Panettiere Selected as the New Face of Dooney & Bourke
Continuing with the mega successful introduction of his trend collection over the past five years, designer Peter Dooney introduces a new collection targeted to today's young consumer with the introduction of The Hayden Bag.
To symbolize the spirit of the collection, Dooney & Bourke has collaborated with actress Hayden Panettiere, currently starring in NBC's hit show Heroes, as this season's guest designer for their upcoming national ad campaign. The campaign is set to debut in December.
As a Dooney & Bourke face, Panettiere follows in the footsteps of leading ladies Mischa Barton, Lindsay Lohan and Emma Roberts. For the current season, Panettiere began by describing what she envisioned: a large leather shoulder bag with puffy pleats, a buckle closure and great style. In Dooney & Bourke's design studio in Florence, Italy, Peter Dooney along with the design team, were able to transform Hayden's ideas into the limited edition Hayden Bag.
According to Dooney & Bourke, they have, for thirty years, built their reputation as a leader in the accessories market with their commitment to superior materials, expert craftsmanship, and classic styling. |GlobalGiants.com|
Edited & Posted by Editor | 12:02 PM | Link to this Post
November 9, 2007
H&M New York Flagship Store -- Roberto Cavalli at H&M
NEW YORK, Nov. 9 -- Yesterday in New York City, designer Roberto Cavalli (left) and model Jessica Stam (right) made a special appearance at the H&M New York flagship store on Fifth Avenue for the launch of his limited edition collection at H&M. There is a strong demand for the party collection, which includes a selection of Roberto Cavalli's favorite pieces for men and women from over the years. (Source: H&M, Hennes Mauritz) |GlobalGiants.com|
Edited & Posted by Editor | 4:35 AM | Link to this Post
November 5, 2007
Gap and Vespa Introduce the 2007 Limited Edition Vespa LX 50 in a Custom 'Crazy Stripe' Design
SAN FRANCISCO, Nov. 5 -- For the first time, Gap and Vespa have partnered to design the 2007 Limited Edition Vespa LX 50 in a custom "Crazy Stripe" design by Gap. This collaboration is a first for Gap and brings together two brands known for classic style, Vespa as a symbol of Italian style and elegance and Gap as the brand known for classic, casual American design.
Holiday shoppers in New York, San Francisco, Los Angeles, Chicago, and Las Vegas will have the opportunity to check out the 2007 Limited Edition Vespa LX 50 on display in select Gap stores from November 15 to December 3, 2007.
Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy, and Piperlime brand names. Gap Inc. operates more than 3,100 stores in the United States, the United Kingdom, Canada, France, Ireland and Japan. Established in 1884 by Rinaldo Piaggio and based in Pontedera (Pisa), Italy, the Piaggio Group is one of the world's leading manufacturers of two-wheel motor vehicles. With over 6,300 employees in 50 countries and an annual production of more than 680,000 vehicles, the Piaggio Group has a consolidated leadership in the European 2-wheeler market. Piaggio ended 2006 with more than 300 dealers in the US, and an over 20 percent share of the US scooter market for Piaggio and Vespa scooters. |GlobalGiants.com|
Edited & Posted by Editor | 7:25 AM | Link to this Post
November 4, 2007
L'Oreal Paris Introduces New HIP High Intensity Pigments Multi-Purpose Eye Products with Intense, Cream Color
L'Oreal Paris has introduced two new eye products with high-pigment color and professional tools to create signature eye looks. New HIP High Intensity Pigments Color Truth Cream Eyeliner and HIP High Intensity Pigments Color Rich Cream Crayon, a pearlescent effects, dual-purpose shadow and liner, provide countless new style options from HIP High Intensity Pigments. |GlobalGiants.com|
Edited & Posted by Editor | 11:48 AM | Link to this Post
October 20, 2007
JCPenney and Charles & Colvard Announce USA National Contest Honoring the "Milestone Achievements in Every Woman's Life"
From Oct. 9, 2007 through Jan. 16, 2008, women across the USA will be encouraged to share their inspirational stories in the "Milestone Moments" contest by visiting www.Omagazine.info/moissanite . At the completion of the contest, one grand prize winner will be selected to share her story nationally and also receive a one-of-a-kind platinum pendant set with an approximate 5ct. round, brilliant-cut moissanite jewel surrounded and accented with micro-set diamonds valued at $10,500.
Charles & Colvard, Ltd. (NASDAQ:CTHR), based in the Research Triangle Park area of North Carolina, is a global source of lab-created moissanite, a near-colorless jewel, while JCPenney is one of America's leading retailers, operating 1,064 department stores throughout the United States and Puerto Rico. |GlobalGiants.com|
Edited & Posted by Editor | 7:01 AM | Link to this Post
October 16, 2007
Maybelline New York Signs German Super Model, Julia Stegner : GlobalGiants.com
NEW YORK, Oct. 16 -- Maybelline New York Worldwide announced today that Julia Stegner, the German supermodel and media star, has become Maybelline's newest spokesperson. She joins Maybelline New York's prestigious roster of A-list celebrities including Christy Turlington, Erin Wasson, Adriana Lima, and Zhang Ziyi.
Julia has also appeared in campaigns for Ralph Lauren, Hugo Boss, Dolce & Gabbana and many others. She has also collaborated with the world's renowned fashion photographers including Mario Testino, Patrick Demarchelier, Peter Lindbergh, Craig McDean, Inez and Vinoodh, Steven Klein, Mert and Marcus, and David Sims.
Julia will make her television and print debut for Maybelline New York in February 2008. |GlobalGiants.com|
Edited & Posted by Editor | 8:58 AM | Link to this Post
October 10, 2007
Timex Introduces Diamond Collection 2007
Timex will premiere a comprehensive diamond watch collection this October. The Timex(R) Diamond collection has been created to offer everyday luxury to women, and continues Timex's tradition of "making the exclusive accessible to all."
"The diamond collection speaks directly to a woman's desire for everyday luxury," said Timex Group Chief Marketing Officer Kate Shevack. "This collection draws from the heart of the Timex brand, having been inspired by Timex's iconic watch collections of the 1960s."
"We are confident that this stunning collection of Timex timepieces will represent a meaningful new chapter for the brand and provide women with an excuse to wear diamonds on a daily basis," says Shevack.
Founded in 1854, Timex Group is a privately owned company, which has been providing timepieces for over 150 years. With manufacturing plants and company offices in over 80 countries around the world, more than one-billion watches bearing the Timex brand have been sold world-wide. |GlobalGiants.com|
Edited & Posted by Editor | 2:03 PM | Link to this Post
KILLERLOOP ADVERTISING -- FALL/WINTER 2007/2008
The label KILLERLOOP, originally designed for skate freaks, now goes further and the advertisements for the Killerloop of next autumn and winter speak a more universal language.
KILLERLOOP Urban Fusion works with the matte and shiny palette of urban grey: asphalt, smog, underground dimness, the metal of railings and tin cans. For the boys there are the varyingly padded blousons with faux fur edges, contrast linings, ribbing and quilting, comfortable trousers in denim and woven fabric and sweaters in wool and jersey with houndstooth check prints and lattice embroidery, and a well-proportioned and effective edging of screw studs, rings and reflector details. The girls are up to the challenge, adding flashy linings, small Prince of Wales checks with gusset pockets and decorative zips, glittered and laminated tattoo prints and shaped jackets with a waist belt. |GlobalGiants.com|
Edited & Posted by Editor | 8:53 AM | Link to this Post
