February 12, 2010
Cole Haan Debuts "The Inspired Life" Spring 2010 Ad Campaign Shot by photographer Todd Selby.
For Spring 2010, Cole Haan has partnered with fashion photographer Todd Selby to create a new advertising campaign, "The Inspired Life."
According to Cole Haan, the imagery celebrates family, friends, art, nature, community, competition, adventure, and love -- the forces that drive and color our lives.
The campaign portrays real life individuals wearing Cole Haan, chosen for their unique approaches to life and style. Each individual was shot in his/her natural environment, producing a campaign that reveals everyday interests rendered meaningful and beautiful, explains the company.
The campaign will be supported with a fully integrated marketing including a debut in the March issues of top women's and men's fashion titles, online, out of home, direct mail and in-store.
Cole Haan, a wholly owned subsidiary of Nike, Inc., is America's style and luxury brand offering handcrafted men's and women's footwear, accessories and outerwear. The brand has stores in Japan as well. Recent expansion in Asia includes first new concept store in Macao, along with presence in Hong Kong, Singapore, Philippines, Malaysia, and two new stores in Dubai. Cole Haan is looking for global expansion in Europe, Latin America, India, China, Russia and Saudi Arabia.
Source: Cole Haan
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Edited & Posted by Editor | 3:58 AM | Link to this Post
December 31, 2009
UNITED COLORS OF BENETTON: SPRING 2010 FASHION
The United Colors of Benetton collection for Spring 2010 brings together small stories to be discovered.
For women, outerwear remains the key player for the spring, together with shirts which often become dresses. Trousers, available as Bermuda shorts, play an important role both in women's and men's wardrobes.
• The Womenswear Collection
The well known garment, the jacket, takes centre stage, with dresses, shirts, sweaters, skirts and trousers as its co-stars.
New textiles & patterns revive drapery. Reversible fabrics with patterns on one side & plain on the other create a special "double" effect. Denim is understated. Plain and yarn-dyed poplin is used for a wide range of shirts. Cotton chenille and plush viscose create the jersey collection. Outerwear is in medium-lightweight cotton yarns.
The waist & shoulders are the focus of silhouette, whilst the trousers are full length.
The white, blue, pale blue and cherry red are the colors of the first theme. The second pallete includes white, grape red, blue, beige and grey; while brown, purple, green, yellow and orange are the colors of the third theme.
Description: Cotton top with sequins. Cotton jodhpur trousers. Leather sandals with cork sole.
Description: Cotton jumpsuit with gathered waist. Eco-leather shoulder bag with applied pocket. Leather sandals with cork sole.
Description: Cotton muslin shirt with gathering. ¾-length sweatpants with applied pockets. Eco-leather maxibag. Leather sandals with cork sole.
Description: Linen waistcoat with belt. Cotton shirt with gathering. Satin trousers with drawstring waist. Leather sandals with cork sole.
Description: Viscose vest top. Cotton muslin jodhpur trousers. Leather sandals with cork sole.
Description: Eco-leather jacket with zip. Eco-leather belt. High-heel leather court shoes.
Description: Delavé denim jacket. Cotton muslin maxi-shirt with all over print. Cotton t-shirt with central print. Microfibre leggings. Delavé canvas sneakers.
Description: Delavé denim jacket. Stretch cotton t-shirt with print. Cotton jodhpur trousers. Delavé canvas sneakers.
• The Menswear collection
London, Paris, New York, or any other large city in the world, after a busy day at work. The look? A pullover, a t-shirt and a pair of comfortable trousers, and outerwear.
A mix of classic and sports fabrics. Double cotton for trench coats, blends of cotton/wool or cotton/linen suitable for jacket and trouser suits. Check patterns, windowpane checks, houndstooth checks on cotton for jackets, trousers and shirts. There is a range of greys and browns/beige with touches of red and pink for the first theme, while white, electric blue, lime green, red, indigo blue and steel grey are the colors proposed for the second theme.
Description: Unlined nylon trench coat. Round-neck cotton sweater. Slim-fit cotton trousers. Braided leather belt.
Description: Lined cotton/nylon jacket with applied pockets. Yarn-dyed crinkled cotton shirt. Slim-fit cotton trousers. Braided leather belt. Delavé canvas sneakers.
Description: Suede leather jacket. V-neck cotton sweater. Cotton scarf with fringes. Braided leather belt. Delavé canvas sneakers.
• United Colors of Benetton is a global brand with a strong Italian character. The Benetton Group is present in 120 countries around the world.
Source: Benetton Headquarters, Italy.
|GlobalGiants.Com|
Edited & Posted by Editor | 12:56 AM | Link to this Post
November 25, 2009
Lands' End Offers FeelGood Sweaters
Photo: Lands' End FeelGood Cardigan. The FeelGood collection includes a variety of sweater styles, such as the cabled sweater vest, striped turtleneck or cabled cardigan, all in rich seasonal colors like Winter Violet, Rich Red and Iris. Lands' End is one of the world's largest retailers of casual and tailored clothing for women, men, children.
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Edited & Posted by Editor | 11:31 AM | Link to this Post
November 19, 2009
Bridget Moynahan is the Newest Spokesmodel for Garnier Nutritioniste
Moynahan will be the face of the Garnier Nutritioniste Ultra-Lift product collection.
Global skincare company Garnier Nutritioniste is introducing actress Bridget Moynahan as the latest spokesmodel for the brand. Moynahan will appear in print and TV campaigns for the brand's top-selling Ultra-Lift skincare collection, set to debut July 2010.
Moynahan joins an impressive roster of Garnier spokesmodels, including Sarah Jessica Parker, Bar Rafaeli and Alana de la Garza.
"We are thrilled to partner with the beautiful Bridget Moynahan," says Maybelline New York-Garnier President David Greenberg. "Her class, grace and accessibility make her a model representative of the Garnier brand. Most importantly, she exhibits a likeable, healthy beauty that speaks to our consumer in such a positive way."
Moynahan is an all-American girl raised in the East Coast town of Longmeadow, Massachusetts. Before earning international recognition in films and TV, she had a successful modeling career, appearing on the covers of numerous magazines including Glamour, Vogue, Elle and Self. Moynahan has since appeared in a number of major films, such as Serendipity, The Sum of All Fears, The Recruit, I, Robot, and Lord of War. She is the star of the upcoming 2010 film Ramona and Beezus and is currently shooting the film Battle: Los Angeles.
Source: Garnier
|GlobalGiants.Com|
Edited & Posted by Editor | 6:11 AM | Link to this Post
September 17, 2009
Italian Jewelry Designer Roberto Coin Selects Supermodel Christy Turlington Burns as the Face of the Company
Leading Italian jewelry designer Roberto Coin has signed on with advocate, entrepreneur and model Christy Turlington Burns for a second time to shoot his upcoming advertising campaign for 2009-2010. Turlington Burns has graced the covers of over 1,000 top fashion magazines.
For 2009-2010, the Roberto Coin campaign will support CARE, a leading humanitarian organization fighting global poverty. According to Roberto Coin, Chairman & Co-Founder of Roberto Coin Inc., "Our previous campaign with Christy was so successful and widely received. We are so pleased to be working with her again. We are proud to be in partnership with an organization such as CARE for all their extraordinary work they have done to empower women worldwide through education, healthcare, increased economic opportunities and human rights."
CARE fights root causes of poverty in the world's poorest communities. CARE places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. In nearly 70 countries, women are at the heart of CARE's community-based efforts to improve education, health and economic opportunity.
"At Roberto Coin, we believe that a cause related campaign has much more impact than straight consumer advertising," said Peter Webster, President & Co-Founder. "This campaign recognizes both the work of Christy Turlington Burns and that of CARE."
The campaign was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, whose past credits include advertising campaigns for Gucci, Givenchy, Chloe, Louis Vuitton, Dior, Yves Saint Laurent, Roberto Cavalli, Balenciaga, Calvin Klein and editorial spreads for the pages of American, French, and Italian Vogue, W, and the New York Times.
The advertisements will appear in October 2009 fashion publications that include Elle, Harper's Bazaar, Architectural Digest, Gourmet, and Town & Country.
Roberto Coin's jewelry designs include his signature Appassionata Collection. According to Coin, his designs have also been worn by celebrities such as Ashley Judd, Salma Hayek, Brooke Shields, Jennie Garth, Jenna Fischer, Demi Moore, Melissa Etheridge, and Jennifer Hudson.
The company, Roberto Coin, is headquartered in Vicenza, Italy.
|GlobalGiants.com|
Edited & Posted by Editor | 12:38 PM | Link to this Post
September 4, 2009
Climate Change: Helena Christensen Witnesses its Impacts in Peru
Photo: Model and photographer Helena Christensen traveled to Peru with humanitarian organization Oxfam to document the impacts of climate change on poor people ahead of an important global conference on climate. Photo Credit: Jason Mcdonald/Oxfam.
Model and photographer Helena Christensen traveled with international humanitarian organization Oxfam to her mother's native country to witness and document the dramatic effects that climate change is having on poor people today in Peru.
"The impacts of climate change are extremely severe in the areas we visited," said Christensen in Peru today. "The farmers we met and talked to are already living very hard lives, and are now being forced to adapt to the effects of the rapidly changing climate."
Christensen has documented the trip with a series of photographs that will be exhibited in New York, Washington, London and at the United Nations Conference on Climate Change in Copenhagen this December. A short film of the expedition, captured by award-winning Director Richard Bullock, will also be shown.
"One of the women I spoke to, Elizabeth Ayma, told me that because rainfall are less frequent now and impossible to predict due to the climate changes, this is having a huge effect on crop production," said Christensen. "As a result, her family has less food to eat and less produce to sell, resulting in her not being able to afford her children's school fees. The lack of nutritional vegetables also affects her family's health."
"Climate change in Peru is already devastating and we welcome Helena's commitment to show this to the rest of the world. Peru is on the frontline of climate change, along with other developing countries, which have played little part in causing the problem," said Frank Boeren, Oxfam's coordinator in Peru. "It is crucial that rich leaders do the right thing at Copenhagen so that we can begin to stop run away climate change and protect vulnerable people around the world."
"We are at a critical tipping point. We need to put pressure on our governments in order for them to take the necessary, radical steps that are needed. There's no time left, it is absolutely imperative to act now," said Christensen.
Source: Oxfam America
|GlobalGiants.com|
Edited & Posted by Editor | 1:29 PM | Link to this Post
August 28, 2009
On Eve of The US Open, Tennis Icon Maria Sharapova Debuts Signature Fashion Collection by Cole Haan in New York City
Photo: Maria Sharapova unveils her new advertising campaign for Cole Haan.
Just days before taking the court for the US Open Championships, tennis star Maria Sharapova unveiled her Maria Sharapova by Cole Haan collection of handbags and footwear - at Rockefeller Center in New York City.
Fans, tourists, and onlookers burst into cheers as Sharapova was introduced by celebrity MC Quddus on a specially constructed stage where Maria unveiled her new advertising campaign for Cole Haan.
"Everyone loves Maria. It's great to be working with her and adding a new dimension to Cole Haan's history," states Jim Seuss, Chief Executive Officer.
"It's my hope that other young women will embrace the spirit of the collection; it's fun, chic, fashionable and most importantly, able to take you from day to night," says Sharapova.
The Maria Sharapova by Cole Haan footwear collection, featuring Nike Air technology, includes a ballet flat, an ankle-wrapped stiletto, a flat over-the-knee boot, an ankle bootie and a strappy platform sandal.
Cole Haan, a wholly owned subsidiary of Nike, Inc., is a style and luxury brand offering handcrafted men's and women's footwear, accessories and outerwear.
Source: Cole Haan
|GlobalGiants.com|
Edited & Posted by Editor | 6:53 AM | Link to this Post
June 27, 2009
BENETTON PLAYLIFE COLLECTION SUMMER/FALL 2009
Benetton Playlife's summer/fall collection gets its inspiration from the simplicity of the past as well as the creativity of today, and yet it is loyal to the brand's mood and character. It is a sophisticated combination of the two, producing the environment of an American college.
• Collection for Men
Everything is white, red, blue and bright green, not forgetting classic denim. Outerwear features cotton blazers, gym sweatshirts and check barracudas. They're worn with denim or canvas work trousers or with knee-length Bermudas in the same fabrics. Underneath are jersey polo shirts sewn like shirts, with vintage chambray collars; distressed plain or striped T-shirts with appliqués, badges, embroidery; knitted rugby-stripe sweaters with numbers, neckline reinforcements and vintage details. Lastly, cotton shirts with a logo on the inside cuff.
Colors are bigger and brighter in summer. Purple, lime and turquoise make their appearance. Fabrics are worn-out from extreme washing or crisp and cool.
Rather than long trousers, there's a preference for military-look detailed Bermudas in plain colors or patchwork checks or impeccable white, parachutist-style. They're worn with short-sleeved piqué polo shirts; T-shirts embellished with prints or decorations; heavy-cotton loose tartan shirts paired with pastel-striped light pullovers.
• Collection for Women
Lots of stripes: all-over or highlighting cuffs, edges or lapels. There's the blazer with a badge or the short, double-breasted, collarless knitted jacket with frills around the bottom or the short pinstripe jacket with floral piping. They're worn with cigarette pants, figure-hugging jeans, baggy sailor trousers featuring a halyard instead of a belt. Casual sweaters and polo shirts have gold accents and luxury details. Summerwear revels in romanticism. Here come balloon or tiered plain or tartan mini skirts with embroidered edges; long dresses with a smocked bustier; ultra-oversize chambray trousers. Sweaters, be they jersey or knitted, display crochet decorations and broderie anglaise borders; loose blouses have a dicky, a jabot and frills. As for outerwear, there's the choice of a linen safari jacket or a split-leather blouson. White, pastels and bright colors form a cool, elegant palette.
Source: Benetton Group, Villa Minelli, Ponzano, Treviso, Italy.
|GlobalGiants.com|
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May 13, 2009
L'Oreal Paris introduces Two New Spokespeople
A couple of hours before the Opening Ceremony of the 62nd Cannes Festival, Freida PINTO and Evangeline LILLY are joining as the newest World Spokespeople for L'OREAL PARIS.
"On the eve of the Cannes Festival, to which I want to reiterate our attachment, L'Oreal Paris is delighted that these great stars of world cinema have agreed to represent our brand," said Jean-Jacques Lebel, President L'Oreal Consumer Products.
Photo: L'Oreal Paris announces Slumdog Millionaire star Freida Pinto as a new world spokesperson for the brand. (L'Oreal Paris, Manmeet Bhatti)
FREIDA PINTO was discovered by Danny Boyle in SLUMDOG MILLIONAIRE, the film that won eight Oscars. After Julian Schnabel's movie which she is currently shooting, she will be filming this summer in Woody Allen's next film, as part of an impressive cast.
Photo: L'Oreal Paris announces LOST's Evangeline Lilly as a new world spokesperson for the brand. (L'Oreal Paris, Kwaku Alston/Corbis Outline)
"EVANGELINE LILLY came to our notice in LOST", says L'Oreal. Her character "Kate" won her a nomination for the 2007 Golden Globe Awards as Best Actress in a Drama Series.
Vianney Derville, International General Manager of L'Oreal Paris stated: "I am proud that all these actresses are now our World Spokespeople, alongside other L'Oreal Paris spokespeople including Penelope Cruz, Beyonce Knowles, Eva Longoria, Andie MacDowell, Aishwarya Rai and Kerry Washington. We are delighted to welcome them as representatives of L'Oreal Paris. We have been completely won over by their rising careers as actresses, together with their attachment to the values of humanity and diversity."
The L'Oreal Paris brand encompasses the four major beauty categories -- haircolor, haircare, skincare and cosmetics.
Source: L'Oreal Paris
|GlobalGiants.com|
Edited & Posted by Editor | 5:32 AM | Link to this Post
April 18, 2009
Halle Berry Bracelet Auction to Benefit Victims of Domestic Violence
Proceeds from Online Auction to be Donated to the Jenesse Center.
Photo: Bracelet featured in Halle Berry fragrance ad to be auctioned off for charity.
Academy Award-winning actress and beauty icon Halle Berry will auction off a unique, hand-carved rose gold cuff bracelet this week to show her support for families dealing with the devastating effects of domestic violence. As of April 15th, consumers can place bids through CharityBuzz.com for the chance to own this signature piece. The cuff bracelet was designed exclusively for Halle Berry to wear in the advertising campaign for her debut fragrance, Halle by Halle Berry. Net proceeds generated by the auction will be donated to the Jenesse Center, a domestic violence intervention program.
Designed by Gara Danielle, this stunning cuff bracelet was inspired by Halle Berry's natural beauty and was designed specifically for Halle to wear on set at the making of her fragrance campaign in Ohahu, Hawaii. Now anyone can have the opportunity to own a replica of the bracelet and support this cause by bidding on charitybuzz.com. Made from 14K rose gold plate over sterling silver, this adjustable cuff is valued at $4,000.
The Jenesse Center is a non-profit organization that was founded in 1980 and provides help to victims of domestic violence with a comprehensive centralized base of support through facilities, education and health programs, case management, and legal services.
Source: Coty Beauty
|GlobalGiants.com|
Edited & Posted by Editor | 10:04 AM | Link to this Post
February 10, 2009
Cole Haan Debuts Spring 2009 Ad Campaign Featuring Maria Sharapova
Cole Haan recently announced Maria Sharapova as a lead collaborator and the face of Cole Haan Sporting, a new collection for Spring 2009, rooted in sport and remixed with fashion. Today, February 10, 2009 in New York, Cole Haan unveils international tennis sensation Maria Sharapova as the face of its 2009 Spring advertising campaign.
Shot with simplicity in Malibu, California by lifestyle photographer Martyn Thompson, the campaign reflects the interplay of style and sport, passion and play, that Cole Haan says it shares with Sharapova.
Photo: Cole Haan ad featuring Maria Sharapova.
"The campaign marks the first time Cole Haan has collaborated with a Nike athlete to serve as the face of a new collection," notes Cole Haan Chief Marketing Officer Michael Capiraso. "We are able to leverage her interest in fashion and sport, while connecting with our consumer in a new and unique way."
Mixing Media Initiatives:
• Digital media to play an important role in the campaign - rich media presence on top sites.
• Debuting in March issue of Vanity Fair.
• Print Campaign to appear in top Women's Core titles.
The Spring 2009 global launch of Cole Haan Sporting includes men's and women's footwear and accessories.
Cole Haan, headquartered in Yarmouth, Maine, USA, designs and distributes dress and casual footwear, apparel and accessories for men and women under the brand names Cole Haan and Bragano. Cole Haan is a wholly-owned subsidiary of NIKE, Inc. and operates more than 100 retail locations throughout the United States, Canada and Japan.
Source: Cole Haan
|GlobalGiants.Com|
Edited & Posted by Editor | 5:23 AM | Link to this Post
October 6, 2008
Louis Vuitton Spring Summer 2009 Fashion Show at Closing of Paris Fashion Week
Photo: Paris, October 5, 2008 - Marc Jacobs and the models. (© Louis Vuitton / Bertrand Rindoff Petrov et Mazen Saggar)
Photo: Paris, October 5, 2008 - Zoe Cassavetes, Sofia Coppola, Marc Jacobs, Lenny Kravitz. (© Louis Vuitton / Bertrand Rindoff Petrov et Mazen Saggar)
Photo: Paris, October 5, 2008 - Sebastien Tellier, Amandine de la Richardiere, Zoe Cassavetes, Sofia Coppola, Kerry Washington, Yves Carcelle, Cecile Cassel, Helene de Fougerolles, Dita Von Teese. (© Louis Vuitton / Bertrand Rindoff Petrov et Mazen Saggar)
Photo: Paris, October 5, 2008 - Amandine de la Richardiere, Zoe Cassavetes, Sofia Coppola, Bernard Arnault, Helene Arnault, Kerry Washington, Yves Carcelle, Cecile Cassel, Helene de Fougerolles, Dita Von Teese, Mario Testino, Peter Marino, model from the Spring Summer 2009 show. (© Louis Vuitton / Bertrand Rindoff Petrov et Mazen Saggar)
The house of Louis Vuitton, with Marc Jacobs as Artistic Director, closed fashion week in Paris October 5, 2008 with its Spring Summer 2009 collection in the historic "Cour Carree" of the Louvre.
Yves Carcelle, President of Louis Vuitton received the international press and many celebrities including Sofia Coppola, Lenny Kravitz, Kerry Washington, Zoe Cassavetes, Cecile Cassel, Sebastien Tellier, Eva Amurri, Helene de Fougerolles, and Dita von Teese.
Source: Louis Vuitton
|GlobalGiants.com|
Edited & Posted by Editor | 4:28 AM | Link to this Post
September 8, 2008
smart USA and Club Monaco launch "Fashion Fleet"
Photo: smart fortwo designed by Club Monaco.
Targeting the urban professional, global brands Club Monaco and smart USA are jointly advertising their products with the launch of FASHION FLEET: The Ultimate Urban Trunk Show. The fleet showcases a caravan of chic Club Monaco designed smart fortwos and Club Monaco fall fashion.
The Club Monaco smart fortwos, ten in total, feature images from the newly launched Fall 2008 Club Monaco Campaign, shot by renowned photographer Walter Chin as well as the brand's iconic black and white crest.
The smart fortwo is a brand of and is manufactured by Daimler AG. This technologically advanced vehicle achieves 41 mpg on the highway and is an ultra-low emissions vehicle. While Club Monaco is an international retail concept that designs, manufactures, and markets its own Club Monaco clothing, accessories and home collection. Now headquartered in New York City, Club Monaco operates 120 stores worldwide. Club Monaco is a subsidiary of Polo Ralph Lauren Corporation.
"The Fall Collection and campaign were inspired by the idea of the downtown aristocrat who brings uptown elegance a downtown flare." "It's a natural partnership for us and one we feel aligns with Club Monaco's core values -- design, style, and function," says John Mehas, President and CEO of Club Monaco. "Both Club Monaco and the smart fortwo are urban and sophisticated, and are geared toward meeting the needs of the modern consumer -- one who has a versatile and demanding lifestyle, and is looking for affordable luxury."
Photo: smart fortwo designed by Club Monaco.
FASHION FLEET: The Ultimate Urban Trunk Show is being launched during New York Fashion Week. Club Monaco designed smart fortwo vehicles will cruise New York City streets making stops at the landmark Mercedes-Benz Fashion Week locales. Young professionals will model the 'must have styles' of the season while gifting 75 lucky New Yorkers with iconic pieces from Club Monaco's Fall Collection at each stop. Gifts will include cashmere scarves, sunglasses from the newly launched collection, statement jewelry, small Italian leather goods and the signature Club Monaco houndstooth glove for smart drivers.
"smart USA is excited to partner with Club Monaco for the 2008 Mercedes-Benz Fashion Week activities," says Dave Schembri, President, smart USA. "smart is the brand at home on the streets of New York City providing drivers with urban mobility, great gas mileage and environmental responsibility. The smart fortwo's iconic design also complements the sophisticated style of Club Monaco stores and customers."
"Ten years ago one of the world's most unusual production vehicles was launched on the market. It was new and excitingly different from conventional cars - the smart city coupé, now called the smart fortwo. This extremely compact vehicle had just two seats and measured slightly more than two and a half metres in length. It was also able to fit into parking spaces perpendicular to the flow of traffic and it established its own class. Nevertheless, it took two people and their luggage to their destination very comfortably and with maximum safety. It also had impressively low fuel consumption and minimum carbon dioxide emissions. Even then it anticipated many of today's pressing questions concerning individual mobility and answered them in a unique way. After ten years of production one thing is certain: the idea has caught on. Thanks to technical innovations and a design that combines functionality with joie de vivre, the smart fortwo has become a cult car."
- Daimler AG, Stuttgart Sep 03, 2008
Photo: smart ed (electric drive)
And on September 5, 2008, Daimler AG and RWE AG launched the world's largest joint project for environmentally friendly electric cars (see the picture above).
"Before its introduction in January 2008, 'smart fortwo' was unknown in the United States.
Today, this most compact car is firmly establishing itself in the world's largest automobile market.
Almost all American auto reviewers are commenting on it. The dealer network is already in place.
The specialized market for "high-standard two-seater microcars" is automatically being created exclusively for Daimler AG. The German car maker is the solitary player in this American field.
And the way the things are going, 'smart fortwo' is poised to become a Super Brand in the USA."
© GlobalGiants.Com
Also check the following Relevant Posts:
• October 17, 2007: "smart fortwo" prepares for its US market launch in January 2008
• December 1, 2007: Launch of the smart fortwo in the USA
• December 17, 2007: Daimler Chairman Dr. Dieter Zetsche presents smart fortwo to Representatives of U.S. Government and Business
• January 14, 2008: Launch of the smart fortwo in the USA
• February 24, 2008: Designing of Daimler AG Mercedes-Benz "smart fortwo"
|GlobalGiants.com|
Edited & Posted by Editor | 2:33 AM | Link to this Post
August 26, 2008
HarperCollins Publishers, Supermodel Carol Alt and Lord & Taylor join for NEXT YEAR'S MODEL Search
• Supermodel Carol Alt Pairs with Publisher HarperCollins and Lord & Taylor to Seek Fresh New Face to Launch Cover of her 2009 Novel.
Photo: Carol Alt Seeks America's Next 'Cover Girl'.
Along with supermodel Carol Alt (author of "This Year's Model") and Lord & Taylor, "Avon A" an imprint of HarperCollins is launching an interactive online contest to help discover the fresh new face who will grace the cover of Alt's 2009 novel. Headquartered in New York, HarperCollins is one of the largest English-language publishers in the world and is a subsidiary of News Corporation. The "NEXT YEAR'S MODEL" Search Online Sweepstakes contest is being launched on August 26, 2008 (i.e., today), the date "This Year's Model" goes on-sale. From August 26 to November 20, potential cover girls from 16 to 25 years of age can submit photos to the contest feature page at http://www.harpercollins.com/nextyearsmodel. Meanwhile, a distinguished panel of judges will select finalists, with new finalist pictures posting weekly at http://www.flickr.com/groups/nextyearsmodel/. On November 21, the judges, led by Alt, will announce the 4 top Next Year's Model entrants, launching all participants into an exciting fan-based voting contest at http://www.harpercollins.com/nextyearsmodel. On December 11, 2008, "NEXT YEAR'S MODEL" will be announced, and arrangements will be made for the winner and a guest to be flown to New York City. The grand prize winner will be awarded a professional photo shoot, a meet-and-greet with a top modeling agency, and a wardrobe prize from Lord & Taylor. "Avon A" intends to feature the winner on the cover of Alt's upcoming book, "Next Year's Model", in stores in 2009.
Alt, a savvy and innovative marketer whose creative skills were recently featured when she became a top-2 runner up on Celebrity Apprentice, created this contest as a way to help a young woman break into the competitive world of professional modeling. In her debut novel, "This Year's Model" (in-stores August 26), Alt introduces readers to the high-stakes world of modeling and gives valuable life lessons to all young women looking to break into the field. "(Modeling) is one of the only businesses where a woman makes more money than a man," says Alt, "and in which a young girl can achieve financial stability, meet great people, and travel the world -- all while becoming famous and securing her future." Widely regarded as one of the world's most recognizable faces after launching the supermodel industry, Alt believes that modeling can be a healthy and empowering career for a young woman -- and wanted to offer a hand in helping a new talent into the industry with the "NEXT YEAR'S MODEL" online search.
Source: Avon Books
|GlobalGiants.com|
Edited & Posted by Editor | 1:23 PM | Link to this Post
August 18, 2008
adidas brand shines at Beijing 2008 Olympics
Photo: "adidas by Stella McCartney" Spring / Summer 08 Golf
Headquartered in Herzogenaurach, Germany, the adidas Group is one of the global leaders within the sporting goods industry and the adidas brand is one of the leading sports brands in the world. The brand attitude "Impossible is Nothing" drives all brand communication initiatives.
• As the Official Sportswear Partner of the Beijing 2008 Olympic Games, adidas has been outfitting more than 100,000 volunteers, technical officials and staff. adidas has also been providing products for more than 3,000 athletes, 214 federations and 16 National Olympic Committees. In total, adidas is providing more than 3 million pieces of products for the Olympic Games including 43 different athletic shoes for 27 out of 28 sports.
adidas will be the Official Sportswear Partner again for the London 2012 Olympic Games.
adidas's Beijing Olympics operation is an extraordinary piece of sponsorship advertising and is the elite launching pad from where it can successfully strike any country, region or sports market it wishes to target worldwide. ©GlobalGiants.Com
Photo: The adidas Brand Center in Beijing.
adidas has opened its largest adidas Brand Center worldwide in Beijing, China, the host city of the 2008 Olympic Games. This adidas Brand Center store is the biggest adidas store worldwide occupying four floors inside the new Sanlitun Village Shopping Center.
"The opening of the world's first adidas Brand Center is another milestone in securing market leadership in China, one of the world's most important markets for the adidas brand," said Erich Stamminger, President of the adidas brand. "The Beijing adidas Brand Center will serve as a role model for our concept stores in key metropolitan cities around the world."
One of the highlights of the new adidas Brand Center is miCoach Core Skills, an interactive zone where customers can utilize innovative adidas technologies that are normally only available in professional level sports facilities. Visitors to the store can test their skills in balance, speed and jump, compare their results to their sporting heroes and get personalized training recommendations based on scientific research, using a number of interactive devices.
The 'Urban' area on the top floor of the adidas Brand Center is a new creative space dedicated to exploring and showcasing exciting trends and ideas in art, music and culture. This area will play host to a series of events, including concerts, art exhibitions, and consumer forums and meetings.
At the center's Olympic Brand Launch Area, consumers can get close and personal with the special products, designs and technologies that adidas has developed for the Beijing 2008 Olympic Games.
View the "Made for Beijing" Footwear from adidas:
• Archery
• Boxing
• Cycling
• Discus
• Fencing
• Handball
• Hockey
• Javelin
• Rowing
• Sailing
• Shooting
• Tennis
|GlobalGiants.com|
Edited & Posted by Editor | 10:31 AM | Link to this Post
August 14, 2008
eos Products of New York City Partner With Olympic Hurdler Lolo Jones
Photo: US Olympic hurdler Lolo Jones shaves with eos ultra moisturizing shave cream.
A new beauty products company, eos(TM) "the evolution of smooth", today announced an exclusive partnership with Olympic Hurdler Lolo Jones. Launched in May 2008, eos' ultra moisturizing shave cream hurdled into Lolo's Olympic beauty routine.
In support of Lolo's on and off-track feats, eos is donating a portion of their sales during the Olympics to a charity near and dear to the Olympic Medalist hopeful's heart: Embrace Iowa - 2008 Disaster Fund. As an Iowan native, Lolo feels strongly about giving back to her home state, and has already done so by donating her prize money from the Olympic Trials to Iowan victims who desperately needed help because of flooding and other endured hardships.
For every bottle of eos ultra moisturizing shave cream sold on Drugstore.com between August 8, 2008 and August 24, 2008, eos will donate $1 to Embrace Iowa. Additionally, if Lolo medals in the Olympics, eos will donate a multiple of her time - if Lolo wins the Gold, eos will donate $1,000 per second, if she wins the Silver, eos will donate $500 per second, or if she wins the Bronze, eos will donate $100 per second - to Embrace Iowa. Embrace Iowa receives contributions from individuals, business and organizations to benefit Iowans who have experienced significant hardships as a result of the storms and floods of 2008, as well as promotes private sector contributions from Iowans and seeks funds outside of Iowa.
"My legs can help me win the Olympics, but being able to use them to help those suffering in my home state means more to me than winning a medal," says Lolo, "eos helps keeps my legs in medal-shape, by leaving them smooth, moisturized and glowing."
According to the company, "eos ultra moisturizing shave cream delivers a closer shave and leaves skin smooth long after shaving. The rich cream formula features a unique blend of natural ingredients including aloe, oat and shea butter to soothe and soften the skin, so women can now shave wet or dry. Antioxidant vitamins C + E are added to help skin look radiant and healthy, and its non-foaming formula does not contain harsh detergents that can dry out the skin. eos is packaged in a sleek, ergonomic bottle made of soft-touch, recyclable plastic that won't leave a rust ring in the shower. eos is available in three fresh, modern fragrances - Pomegranate Raspberry, Island Blue and Vanilla Bliss."
Based in New York City, eos Products LLC is a new company that makes "innovative and stylish beauty products to meet the needs of the modern woman". The company's first product, eos ultra moisturizing shave cream, is available in select Target stores, Wegmans, and on drugstore.com. In Canada, eos is available exclusively at Shoppers Drug Mart.
Source: eos Products LLC
|GlobalGiants.com|
Edited & Posted by Editor | 11:41 AM | Link to this Post
August 10, 2008
Polo Ralph Lauren designed U.S. Olympic Team Parade Outfits for Beijing Opening Ceremony
As American athletes took to the stage during the commencement celebration in Beijing, the Polo Ralph Lauren 2008 U.S. Olympic Team Opening Ceremony Parade Outfits were unveiled to spectators around the world.
Inspired by the rich past of the Olympic Games, and in keeping with the time-honored tradition of this historic event, Polo Ralph Lauren brought an elegant and contemporary style to the U.S. Olympic Team.
According to the company, "Reflecting the brand's trademark sporty sophistication and refined sensibility, the Opening Ceremony uniforms evoke the heritage and legacy of the 1920's and 1930's. Featuring a polished and tailored silhouette, the ensemble is comprised of a crisp white cotton shirt and ivory cuffed pants, complemented by a timeless navy blue blazer in tropical wool, adorned with the iconic Polo Pony and the 2008 U.S. 'Look of the Team' logo. The chic outfits are accented by Americana-infused accessories with red, white and blue silk ties and scarves and classic canvas sneakers with red and blue lateral stripes, topped off with a white twill hat."
In addition to designing the Official Opening Ceremony Parade Outfits for the U.S. Olympic Team, Polo Ralph Lauren has also created their Closing Ceremony Parade Outfits and an assortment of Olympic Village Wear pieces to be provided to the U.S. Teams.
The Olympic Village Wear designs offer more casual sportswear looks with zip-up hooded sweatshirts, sleek track jackets and brightly colored cotton polo shirts all displaying the official U.S. Olympic Team logo and the classic Polo pony logo. Incorporating the theme of the Games' location, Chinese characters reading Beijing also decorate the apparel, while red, white and blue accents mark the pieces as quintessentially American.
The 2008 Beijing Summer Olympic Games are being celebrated from August 8 to August 24 with an estimated four billion viewers watching global-televised coverage, which is expected to be the largest audience ever to view the Olympic Games.
Source: Polo Ralph Lauren Corporation
|GlobalGiants.com|
Edited & Posted by Editor | 8:24 AM | Link to this Post
July 28, 2008
The Art Institutes Passion for Fashion Competition 2009 Announced
Career in the Fashion Industry.
The Art Institutes has announced its 2009 Passion for Fashion Competition. It gives North American high school students interested in the highly competitive fashion industry an opportunity to earn a full tuition scholarship to study in a fashion program at one of The Art Institutes schools.
Open to high school seniors throughout the U.S. and Canada, The Art Institutes Passion for Fashion Competition was created to encourage and reward young fashion talent at the high school level.
Bruce E. Dempsey, Vice President, Academic Affairs Specialist for The Art Institutes, said, "We have seen the caliber and maturity of the entries into the Competition increase every year. There are so many wonderful fashion courses in high school today, and many students see a career in this industry within their reach."
The competition consists of two categories, Fashion Design, and Fashion Marketing & Merchandising and Retail Management. The grand prize in each category includes a full tuition scholarship to The Art Institutes school with a Fashion program at which the student entered the Competition.
In addition to a full tuition scholarship, the grand prize winning student in each category will receive an all-expense-paid trip to New York City for Fashion Week in February 2009, a "meet and greet" at Seventeen Magazine's offices and lunch with a Seventeen Magazine Style Pro.
Deadline for entries into the competition is November 21, 2008. Passion for Fashion Competition Brochure 2009 can be dowloaded by clicking here.
The Art Institutes (artinstitutes.edu) is a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary professionals. The Art Institutes schools offer a broad range of programs including: Audio Production, Computer Animation, Culinary Arts, Culinary Management, Fashion Design, Fashion Marketing, Graphic Design, Industrial Design Technology, Web Design & Interactive Media, Interior Design, Media Arts & Animation, Photography, Restaurant Management and Video Production.
The parent company of The Art Institutes, Education Management LLC (edmc.com), with 96,000 students as of fall 2007, is among the largest providers of post-secondary education in North America, based on student enrollment and revenue. Education Management has 83 locations in 26 U.S. states and in Canada. Education Management's educational institutions offer a broad range of academic programs concentrated in the media arts, design, fashion, culinary arts, behavioral sciences, health sciences, education, information technology, legal studies and business fields, culminating in the award of associate's through doctoral degrees.
|GlobalGiants.com|
Edited & Posted by Editor | 11:12 AM | Link to this Post
June 14, 2008
Paris Beach Volleyball Grand Slam: Henkel is the Main Sponsor
The Henkel Beach Volleyball Grand Slam Tournament 2008 will be held in Paris from June 16-22. This year is the fourth time the Beach Volleyball Grand Slam Tournament will be held in the French capital. And for the third time, Henkel is the main sponsor of the event, and will present its corporate brand name and seven product brands: Fa, Mir, Le Chat, Pattex, SuperGlue, Loctite and Schwarzkopf.
More than 200 matches will take place on the grounds of the "Champs de Mars," against the fantastic backdrop of the Eiffel Tower. The arena has a capacity exceeding 6,500 spectators, who will be able to experience world-class beach volleyball free of charge. The best 130 teams from 40 countries will travel to Paris to pit their skills against each other. For the athletes, the tournament is important in terms of the qualification for the 2008 Summer Olympic Games in August. The winners will not only qualify for the Summer Olympics, but also earn 600,000 euros in prize money. Accordingly, the Beach Volleyball Grand Slam Tournament in Paris ranks among the most lucrative beach volleyball competitions worldwide.
As the main sponsor, Henkel also offers fans a diverse range of fringe events. These include instructions given by Le Chat on maintaining health at the same level as top athletes, the opportunity to relax in the wellness zone hosted by Fa, or a visit to the Henkel Cafe.
Beach volleyball attained the status of an Olympic sport in 1996. Since the 1980s, the game has emerged as a highly popular sporting event, which appeals to a large audience. In addition to the playing surface, the main difference compared to indoor volleyball is the number of players on the team. In beach volleyball, each team consists of two players, not six as is the case with its indoor counterpart.
Henkel has been sponsoring national and international sports events for many years. Besides the Beach Volleyball Grand Slam tournaments in Paris and Klagenfurt, Austria, Henkel has also been involved with the Ice Hockey World Championship in Canada and the World Handball Championship in Germany last year.
Henkel, headquartered in Düsseldorf, Germany, has about 55,000 employees worldwide and counts among the most internationally recognized German-based companies in the global marketplace. People in approximately 125 countries around the world use the brands and technologies from Henkel. Henkel is organized into three globally operating business sectors: Laundry & Home Care, Cosmetics & Toiletries, and Adhesive Technologies.
Source: Henkel AG & Co. KGaA
|GlobalGiants.com|
Edited & Posted by Editor | 7:19 AM | Link to this Post
May 9, 2008
Cosmetic Executive Women (CEW) Honors Best Beauty Products of the Year
The beauty industry came out to celebrate its finest as Cosmetic Executive Women (CEW) honored the most innovative beauty products of the year. The CEW Beauty Awards are determined by those in the know -- over 4,000 beauty professionals. Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with over 4,000 executives in the beauty, cosmetics, fragrance, and related industries. CEW is based in NYC, and has associated organizations in France and the United Kingdom.
For manufacturers, an "Insider's Choice Award," is the industry's highest honor. For consumers, it's a foolproof way of knowing the best new products on the market today. "When shoppers see a product with the CEW Winner's seal they know it's been vetted by a professional. It's like having a friend in the industry give you their honest opinion," noted CEW President Carlotta Jacobson. "These are the products people are talking about -- and the ones we all want to own."
This year's list of Winners were announced at a Gala Luncheon at the Waldorf-Astoria in New York City.
• Nearly 600 products nominated
• 280 brands represented
• 27 categories
• Industry celebrities and TV personalities were on-hand, including Star
of HBO's Sex and the City Mario Cantone who hosted the event, Star of
NBC's Lipstick Jungle Lindsay Price, Supermodel Marcus Schenkenberg,
Co-star of the upcoming Coen brothers movie, "Burn After Reading" Matt
Walton, Actress on Emmy Award-Winning show 30 Rock on NBC Katrina
Bowden, Supermodel Kylie Bax, and Winner of "America's Next Top Model"
CariDee English.
Photo: L-R: Matt Walton, Katrina Bowden, Marcus Schenkenberg, CariDee English, Mario Cantone, CEW President Carlotta Jacobson, Allure Editor-in-Chief Linda Wells, Lindsay Price, Kylie Bax.
BATH & BODY
Body Treatment - Mass
Olay Thermal Pedicure
Body Treatment - Prestige
Dr. Andrew Weil for Origins (TM) The Way of the Bath(TM) Matcha Tea Body Scrub
Scented Bath and Body - Mass
JOHNSONS(R) Softoil(TM) Melt Away Stress Massaging Moisturizer
Scented Bath and Body - Prestige
Tom Ford Beauty Black Orchid Finishing Oil Spray
FACIAL SKINCARE
Acne Treatment
Bare Escentuals RareMinerals Blemish Therapy
Anti-Aging - Mass
Olay Regenerist Micro-Sculpting Cream
Anti-Aging - Prestige
Shiseido Cosmetics (America) Ltd. Bio-Performance Intensive Skin Corrective Program
Cleanser and Scrub - Mass
Dove SkinVitalizer
Cleanser and Scrub - Prestige
philosophy The Microdelivery Micro-massage Exfoliating Wash
Eye Treatment - Mass
Olay Regenerist Eye Derma-Pod Anti-Aging Triple Response System
Eye Treatment - Prestige
Estee Lauder Future Perfect Anti-Wrinkle Radiance Eye Creme
Moisturizer - Mass
L'Oreal Paris Revitalift UV Daily Moisturizing Cream with Mexoryl SX
Moisturizer - Prestige
Estee Lauder Hydra Bright Skin-Tone Perfecting Moisturizer
HAIR CARE & COLORING
Hair Care and Coloring Product - Mass
Garnier Fructis Style Sleek & Shine Anti-Humidity Hairspray
Hair Care and Coloring Product - Prestige
Frederic Fekkai Coiff Controle Ironless Straightening Balm
MAKEUP
Eye Product - Mass
CoverGirl LashBlast Mascara
Eye Product - Prestige
Dior DiorShow Blackout Mascara
Face Product - Mass
Almay Smart Shade(R) Blush and Bronzer
Face Product - Prestige
Estee Lauder Resilience Lift Extreme Ultra Firming Makeup SPF 15
Lip Product - Mass
L'Oreal Paris Infallible Never Fail Lipcolour
Lip Product - Prestige
YSL Beaute Lip Twins
MEN'S SKINCARE
Men's Grooming
Clinique Skin Supplies for Men M Cover
SCENT
Men's Scent
Bond No. 9 New York Andy Warhol Silver Factory
Women's Scent - Prestige
Marc Jacobs Fragrances Daisy Marc Jacobs
SUN
Sun Product - Mass
Neutrogena Ultra Sheer Dry-Touch Sunblock SPF 70
Sun Product - Prestige
Estee Lauder Multi-Protection Sun Towelettes for Body SPF 15
INDIE BEAUTY AWARD
bettybeauty, inc (tie)
Clark's Botanicals (tie)
The 2008 CEW Beauty Awards are sponsored by Allure, Givaudan, CVS/pharmacy, Crest Whitestrips Daily Whitening + Tartar Protection, ACUVUE(R) Brand Contact Lenses, WWD Beauty Biz, The Royal Promotion Group, Restylane, KraftWorks, Arcade Marketing, MaCher, HBA Global Expo, Beilis Development, VEET, Vidicom, NeoStrata, Rpr Marketing Communications, Suite K, Digital Plus, and Raw Media. Categories defined by NPD Group. Ballots tabulated by Ernst & Young.
Source: Cosmetic Executive Women, Inc.
|GlobalGiants.com|
Edited & Posted by Editor | 3:00 AM | Link to this Post
