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July 4, 2006

BARBIE LOVES BENETTON

Mattel and Benetton Group are celebrating a unique new partnership.

BarbieTM loves Benetton Doll - Moscow
Barbie Benetton Moscow

Mattel and Benetton Group are celebrating a world-wide exclusive partnership, valid until December 31st 2006. Bringing together two of the world’s best known fashion brands, this partnership will create BarbieTM loves Benetton a stylish girls fashion collection that capitalises on the BarbieTM brand status and Benetton’s expertise as leading fashion company.

With the BarbieTM brand essence of aspirational fashion, fun and friendship and Benetton’s unique style, the collaboration is a natural fit and has led to the creation of BarbieTM loves Benetton, an inspired girls’ fashion range. The range features four contemporary looks from the worlds leading style capitals - London, Paris, New York and Stockholm. The collection also includes four special BarbieTM loves Benetton dolls that take their inspiration from the real girl fashion range.


BarbieTM loves Benetton Girl - Moscow


Benetton barbie Moscow

BarbieTM and Benetton’s journey continues and the route is all European: Milan, Berlin, Moscow and St. Moritz will be represented by four dolls which rise to the occasion.

Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including BarbieTM, the most popular fashion doll ever created. The Mattel family is comprised of such best-selling brands as Hot Wheels, Matchbox, American Girl and Tyco R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People, Rescue Heroes, Power Wheels and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 42 countries and sells products in more than 150 nations throughout the world.

Benetton Group
is present in 120 countries around the world. Its core business is clothing: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands: the casual United Colors of Benetton, fashion oriented Sisley, Playlife leisurewear and Killer Loop streetwear.

Four New Dolls: Milan, Berlin, Moscow and St. Moritz

Milan concentrates, in just a few very carefully designed pieces, a look that is fit for people who are well-practised at moving around in a cosmopolitan metropolis: padded trench coat, pink wool tops, denim or macro Prince of Wales check Bermudas, knitted woollen berets, shoulder bags and comfortable sneakers or practical rubber boots with charming all-over logo print.

Berlin: punk rock is the leit motiv of the collection that interprets the Central European characteristics of a completely renewed capital city. Numerous layers created by different and apparently discordant fabrics and colors. Denim and knitted wool, jersey and drapery fabrics in dark, but not gloomy colors.

Moscow: colors, forms and materials suitable for the winter city ‘par excellence’. Full embroidered skirts, capes, woollen sweaters with rich jacquard patterns and floral prints on velvet in the old Russian tradition.

St. Moritz completes the quartet of locations in which BarbieTM will wear the new Benetton look. The famous Swiss town suggests a mood which is both chic and sporty. Elegance and practicality are expressed with padded goose down jackets, knitted pullovers full of jacquard patterns and velvet trousers. The picture is completed by specially designed accessories that recall the atmosphere of the famous ski slopes. All in colors which BarbieTM loves Benetton finds irresistible: pink and white.

The four ranges will be available in United Colors of Benetton stores, along with the dolls, as from September 2006. As is now the tradition, there will also be a fifth new arrival dedicated to the Christmas festivities, with a totally oriental flavour.

Silvano Cassano, CEO of Benetton Group states, “The agreement between Mattel and Benetton Group, and two of the fashion world’s strongest brands BarbieTM and United Colors of Benetton, highlights both Groups’ strong attention to the market, their international vision and the capacity to aggregate values and innovative ideas in product and distribution. Benetton Group sees co-branding with partners of a global level as strong business opportunities and this agreement with Mattel is, I believe, the best example.”

Matt Bousquette, President of Mattel Brands, explains: “This is a fantastic partnership for BarbieTM and Benetton. For the first time, BarbieTM will be seen simultaneously in Benetton windows throughout the world and this will enable us to reach girls in a unique new way. We are delighted that the BarbieTM brand’s fantastic fashion heritage has helped to create such an inspiring collection. We have been fortunate to work with some of the world’s leading fashion design houses and so the opportunity to work with such a well- established high street favourite is very exciting for us. Both our organisations share the same core values as young, fashionable and fun brands that offer the consumer quality products.”


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Edited & Posted by the Editor | 12:50 PM | Link to this Post






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