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October 13, 2006
Bono and Bobby Shriver Launch (RED)(TM) in the U.S.
Gap, Motorola, Converse, Giorgio Armani, Apple and MTV Networks Join Forces to Launch Massive Product, Retail, Marketing and Online Campaigns Designed to Eliminate AIDS in Africa.
Photo: Bono and Oprah Winfrey shop on Chicago's "Magnificent Mile" as part of the U.S. launch of (RED) where Gap, Motorola, Converse, Giorgio Armani, and Apple have joined forces to help eliminate AIDS in Africa.
LOS ANGELES, Oct. 13 -- Harnessing the power of some of the world's most iconic brands, Bono and Bobby Shriver announced today the U.S. launch of (RED), the groundbreaking initiative that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. Gap, Motorola, Converse, Giorgio Armani and Apple are the first five companies to partner with (RED) in the U.S. The partnerships include licensing the (PRODUCT) RED(TM) mark and launching major integrated commercial efforts encompassing national and global product launches, retail, marketing and online activities. MTV Networks has joined (RED) as the first media sponsor in the U.S. to help build the brand and create awareness.
Edited & Posted by the Editor | 9:54 PM | View the original post
NVIDIA Partners and Customers 'Get Ready' for Microsoft Windows Vista
High-Quality Computing Experience With Microsoft's Upcoming Operating System.
SANTA CLARA, Calif., Oct. 12 -- NVIDIA Corporation (NASDAQ:NVDA) , the worldwide leader in programmable graphics processor technologies, today announced support for the Microsoft "Certified for Windows Vista" logo program and the certification of an extensive line of graphics processing units (GPUs). The program, the latest in a series of milestones leading up to the launch of Windows Vista, identifies the industry partners working closely with Microsoft to help educate consumers so they make the best choices when buying or upgrading their PC.
Photo: Dell XPS M1710 with NVIDIA GeForce Go 7950 GTX built for Microsoft Windows Vista(TM)
"The Certified for Windows Vista logo program helps people identify hardware that works optimally with Windows Vista-based PCs," said Dave Wascha, director of partner marketing for Windows Vista at Microsoft Corp. "NVIDIA GPU products help bring to life the 3-D graphics possible with Windows Vista, typifying customers with the great experiences that the Certified for Windows Vista logo promises."
NVIDIA will offer broad support for Windows Vista, certifying three generations of GPUs, from the latest GeForce 7 series to the GeForce FX series, launched back in 2002.
Microsoft is providing a host of resources to help consumers "Get Ready" for Windows Vista. The Certified for Windows Vista logo is the latest in a series of programs and tools designed to help consumers learn more about their options when planning for the move to Windows Vista. For more details and to see how to configure a new PC or upgrade a current PC for Vista, visit www.microsoft.com/windowsvista/getready/ .
Edited & Posted by the Editor | 8:39 PM | View the original post
Colgate Total Unveils New Ad Featuring Actress Brooke Shields
Brooke Shields Reprises Her Role as Star of Colgate Ad to Promote Oral Health.
NEW YORK, Oct. 12 -- Colgate-Palmolive and Brooke Shields have partnered once again to create a new ad for Colgate Total to remind people that having a healthy mouth is important. Ms. Shields, who first debuted in a now classic print ad for Colgate in the 1970s, candidly shares in her first TV commercial for the brand, why she relies on Colgate Total to keep her mouth healthy and protected all day.
The new TV spot, called "Healthy Mouth," begins airing this week. The spot showcases Ms. Shields and her famous healthy smile while communicating how Colgate Total delivers advanced protection.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods.
Edited & Posted by the Editor | 5:32 PM | View the original post
Lincoln Debuts Campaign Spotlighting Black Entrepreneurs
• The new Lincoln campaign, 'Entrepreneur,' presents the 2007 Lincoln MKX and redesigned 2007 Lincoln Navigator.
• 'Entrepreneur' tells the real-life stories of Black entrepreneurs who have reached higher and achieved the 'American Dream.'
• The redesigned Lincoln urban website, www.lincolnlounge.com, will host exclusive behind-the-scenes day-in-the-life coverage of the entrepreneurs.
• The 'Entrepreneur' campaign will start airing on select television stations, in print and radio beginning October 2006.
DEARBORN, Mich., Oct. 12 -- Lincoln is spotlighting African American entrepreneurs in a powerful new campaign featuring Lincoln's first luxury crossover, the 2007 Lincoln MKX, and the redesigned 2007 Lincoln Navigator. The campaign, officially titled "Entrepreneur," will premiere at the Amsale Design Group's 2007 Bridal Fashion Show at Jazz at Lincoln Center, October 15, 2006, in New York City.
Recent studies have shown that African Americans are embracing entrepreneurship at ten times the rate of the general population. The "Entrepreneur" campaign captures the spirit of this achievement and celebrates individuality, innovation and success by highlighting the design excellence of two real-life entrepreneurs who are the embodiment of the American Dream -- business people who "reach higher" in everything they do. The campaign debuts in October 2006, and will have print, radio and television executions running nationwide.
Lincoln is a brand of Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., which manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. More information is available at www.fordvehicles.com.
Couture bridal and evening wear designer Amsale is the subject of the Lincoln MKX ads. A native of Ethiopia, Amsale migrated to the United States to pursue an education. Frustrated by her search for a simple, yet sophisticated gown for her own nuptials, Amsale designed her own wedding dress. Realizing that many women shared her difficulty finding the "right dress," she launched her business in 1986 as a designer of fine bridal wear for a select clientele. Today, Amsale is the co-founder and chief creative director of the Amsale Design Group, which includes the Amsale, Kenneth Pool and Christos brands. Her name is synonymous with the "forever modern" approach to sophisticated design. She designs for women who desire a fashionable, sophisticated and timeless look. The spirited, elegant and understated power of Amsale reflects in her design, and likewise in her choice of vehicles. And her choice is the new Lincoln MKX, Lincoln's first crossover, boasting clean, strong lines and superior performance.
Lincoln's redesigned urban Web site, www.lincolnlounge.com, extends the story of Amsale through packaged mini-webisodes, which take the user behind-the-scenes for an exclusive day-in-the-life of the entrepreneurs.
Edited & Posted by the Editor | 4:32 PM | View the original post
