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October 13, 2006
Lincoln Debuts Campaign Spotlighting Black Entrepreneurs
• The new Lincoln campaign, 'Entrepreneur,' presents the 2007 Lincoln MKX and redesigned 2007 Lincoln Navigator.
• 'Entrepreneur' tells the real-life stories of Black entrepreneurs who have reached higher and achieved the 'American Dream.'
• The redesigned Lincoln urban website, www.lincolnlounge.com, will host exclusive behind-the-scenes day-in-the-life coverage of the entrepreneurs.
• The 'Entrepreneur' campaign will start airing on select television stations, in print and radio beginning October 2006.
DEARBORN, Mich., Oct. 12 -- Lincoln is spotlighting African American entrepreneurs in a powerful new campaign featuring Lincoln's first luxury crossover, the 2007 Lincoln MKX, and the redesigned 2007 Lincoln Navigator. The campaign, officially titled "Entrepreneur," will premiere at the Amsale Design Group's 2007 Bridal Fashion Show at Jazz at Lincoln Center, October 15, 2006, in New York City.
Recent studies have shown that African Americans are embracing entrepreneurship at ten times the rate of the general population. The "Entrepreneur" campaign captures the spirit of this achievement and celebrates individuality, innovation and success by highlighting the design excellence of two real-life entrepreneurs who are the embodiment of the American Dream -- business people who "reach higher" in everything they do. The campaign debuts in October 2006, and will have print, radio and television executions running nationwide.
Lincoln is a brand of Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., which manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. More information is available at www.fordvehicles.com.
Couture bridal and evening wear designer Amsale is the subject of the Lincoln MKX ads. A native of Ethiopia, Amsale migrated to the United States to pursue an education. Frustrated by her search for a simple, yet sophisticated gown for her own nuptials, Amsale designed her own wedding dress. Realizing that many women shared her difficulty finding the "right dress," she launched her business in 1986 as a designer of fine bridal wear for a select clientele. Today, Amsale is the co-founder and chief creative director of the Amsale Design Group, which includes the Amsale, Kenneth Pool and Christos brands. Her name is synonymous with the "forever modern" approach to sophisticated design. She designs for women who desire a fashionable, sophisticated and timeless look. The spirited, elegant and understated power of Amsale reflects in her design, and likewise in her choice of vehicles. And her choice is the new Lincoln MKX, Lincoln's first crossover, boasting clean, strong lines and superior performance.
Lincoln's redesigned urban Web site, www.lincolnlounge.com, extends the story of Amsale through packaged mini-webisodes, which take the user behind-the-scenes for an exclusive day-in-the-life of the entrepreneurs.
Edited & Posted by the Editor | 4:32 PM | Link to this Post
