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February 7, 2007
Verizon Wireless and LIME Launch Healthy Living Programming on New V CAST Video Channel : GlobalGiants.com
Key LIME talent including Best Selling Author, Deepak Chopra, and Yoga Instructor to the Stars, Rodney Yee to be featured on V CAST Video Channel.
BASKING RIDGE, N.J. and NEW YORK, Feb. 7 -- LIME(TM), the multi-platform lifestyle brand dedicated to a healthier, greener and more balanced lifestyle, and Verizon Wireless have teamed up to offer a new mobile video channel, LIME: Healthy Living With A Twist on the new V CAST Video channel. This deal marks LIME's entry into the mobile video marketplace. The announcement was made today by C.J. Kettler, Founder and CEO, LIME.
Starting today, Verizon Wireless V CAST customers can get video segments from best selling author Deepak Chopra, yoga instructor to the stars, Rodney Yee, and more healthy living content on select V CAST-enabled phones. The new V CAST Video channel offers customers some of LIME's flagship programming and features key talent and segments from LIME's health and wellness series, "Mind, Body and Soul." [GlobalGiants.com]
Edited & Posted by the Editor | 10:46 AM | View the original post
ING Renault F1 Team Unveils the New R27 Racer : GlobalGiants.com
Photo: The ING Renault F1 Team roars into F1 with a spectacular Amsterdam launch of its R27 racer, aiming for continued on-track success. The ING Renault F1 Team nailed its new colours to the mast with the launch of the all-new R27 F1 car and a striking visual identity. [GlobalGiants.com]
Edited & Posted by the Editor | 9:39 AM | View the original post
Cherry Coke To Debut New Can Designed by Jay-Z's Lifestyle Apparel Brand Rocawear : GlobalGiants.com
Sleek, Fun, Urban Design to Be Unveiled at Exclusive Event During Fashion Week in New York.
ATLANTA, Feb. 6 -- Cherry Coke has joined forces with the design team from Rocawear, apparel brand founded by hip-hop icon Shawn "Jay-Z" Carter, to create an eye-catching new appearance for the brand.
On February 7, along with his Rocawear designers, Shawn "Jay-Z" Carter will be on hand to unveil the redesigned Cherry Coke packaging for the first time at an exclusive party during Fashion Week. The new look for Cherry Coke, which is also featured on Cherry Coke Zero, is the first packaging update for the brand since 2002.
According to the company, the vibrant, urban design for Cherry Coke features a stylized silver cityscape scattered with dark pink cherries on a graduated pink background. The motif for Cherry Coke Zero, which offers Cherry Coke taste with zero calories, includes the same silver cityscape and cherries with pierced centers dotted across a predominately black background.
The special Fashion Week Cherry Coke launch event will also showcase six artists who will reinterpret the brand's graphics in five different media. Joining Cherry Coke, Shawn "Jay-Z" Carter and the five artists, attendees at the exclusive event will include a mix of celebrities, musicians, athletes, stylists and New York City tastemakers. [GlobalGiants.com]
Edited & Posted by the Editor | 4:26 AM | View the original post
Mazda Zooms 800,000th MX-5 Miata Off Production Line : GlobalGiants.com
The World's Best-Selling, Open-Top, Two-Seat Sportscar Sets a New Record.
IRVINE, Calif., Feb. 6 -- Mazda Motor Corporation today announced the production of the 800,000th MX-5 Miata. Total global production of the MX-5 Miata reached this significant milestone on January 30, 2007 -- 17 years and nine months after production commenced in April 1989.
The MX-5 Miata, also known as the Roadster in Japan, was certified as the world's top-selling lightweight, open-top, two-seat sports car by Guinness World Records when production reached 531,890 units in May 2000. Now that cumulative production has topped 800,000 units, Mazda is reapplying with the Guinness organization to have the record updated. [GlobalGiants.com]
Edited & Posted by the Editor | 2:45 AM | View the original post
Mitsubishi Motors to unveil European market Outlander on-road SUV at 2007 Geneva Motor Show : GlobalGiants.com
Photo: Image Sketches of Outlander European market and Prototype-X.
Tokyo, Feburary 7, 2007 — Mitsubishi Motors Corporation is to unveil the European market version of the Outlander on-road SUV and to display the Prototype-X concept for the next-generation high-performance 4WD sedan at the 77th Geneva International Motor Show in March. The 2007 Geneva Motor Show runs from March 6 through March 18 at the Geneva Palexpo exhibition and conference complex, opening to the general public on March 8. [GlobalGiants.com]
Edited & Posted by the Editor | 2:39 AM | View the original post
