« March 13, 2008 | Main | March 19, 2008 »
March 17, 2008
New York International Auto Show: Saab 9-X BioHybrid Makes American Debut
NEW YORK -- Following its world premiere at the Geneva auto show earlier this month, Saab 9-X BioHybrid premium compact concept is scheduled to make its American debut at the New York International Auto Show media days, beginning March 19.
GM explains that the 9-X BioHybrid is a vivid vision of what a future compact car from Saab could look like. It is designed to reflect the priorities of youthful customers who seek progressive looks, responsible performance and high-tech communications, all in a sporty, fun-to-drive package. The interior showcases an entirely new expression of Saab's driver-focused cockpit design, together with innovative, seamless connectivity for personal nomadic devices and a rear cargo deck with a "low-friction" loading system.
Anthony Lo, director of Advanced Design at General Motors Europe led the 9-X BioHybrid design team in cooperation with the Saab Brand Center in Sweden. According to him, this car is all about efficiency in design and performance
With its turbine-style wheels placed at all four corners, minimal bodywork overhangs and an extended roof line, the proportions of the three-door Saab 9-X BioHybrid bring a dynamic, new dimension to conventional compact hatchback looks.
Echoing Saab's roots in aircraft design, the 9-X BioHybrid also explores the potential for using active aerodynamics to reduce drag - and fuel consumption - at cruising speeds.
The four-seat cabin introduces an entirely new execution of Saab's driver-focused cockpit design. The central, floor-mounted console, with its angled controls and displays, is now eliminated. Instead, the driver-focused layout incorporates a main instrument panel that sweeps out from the top of the door molding, arching across the driver. The embedded 3-D graphics appear to be "frozen" in ice, continuing a Scandinavian design theme first seen in the Aero X.
Reflecting the needs of youthful customers, who expect easy access to multi-media both inside and outside the car, Saab has cooperated with Sony Ericsson to provide seamless, in-car connectivity for a range of nomadic devices. The result is a wireless interface for streaming data, entertainment and satellite navigation functions for display and use. The interface also allows the simultaneous use of multiple devices when passengers are in the car.
Saab is a division of General Motors Corp. Saab Automobile USA is the importer and/or distributor of Saab 9-3, 9-5 and 9-7X automobiles for Saab Automobile AB, Sweden. |GlobalGiants.com|
Source: General Motors
Edited & Posted by the Editor | 12:55 PM | View the original post
Coty Inc. Announces Fragrance Partnership With Hollywood Icon Halle Berry
Hollywood Star to Debut Her First Fragrance
NEW YORK -- Coty Inc., a leader in the global beauty industry has announced the signing of Oscar-award winning actress Halle Berry to market her debut fragrance.
Set to debut globally in spring 2009, the yet-to-be named fragrance is the first for the iconic actress. Berry will play an integral role in the conception to market process and will work with Coty's talented marketing, creative and product development teams.
Starring in more than twenty major motion pictures, Halle Berry is one of Hollywood's most respected and successful actors. She is the only African-American to win an Academy Award for Best Actress, and is recognized as one of the most beautiful women in the world, consistently appearing on People magazine's list of the "50 Most Beautiful People."
Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.
Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $3.5 billion. Coty Inc. has developed a portfolio of notable brands and delivers its products to consumers in 91 markets worldwide. |GlobalGiants.com|
Edited & Posted by the Editor | 1:26 AM | View the original post
