Festival de Cannes

Content Authenticity Initiative


« Thomson Reuters is Born: Unveils its New Branding and a Global Advertising Campaign | Main | Tissot Launches New Danica Patrick Limited Edition Watch to Celebrate Victory »

April 18, 2008

Low Crime, Safe Streets and Manageability Making New York City Ideal Destination for Global Visitors: NYC & Company


Photo: NYC's Marketing and Tourism Chief Launches Communications Campaign in Milan, Italy, with Special Preview of Metropolitan Museum's Newest Exhibition.

NYC & Company, New York City's official marketing, tourism and partnership organization, has released its first-quarter visitor projections, showing an estimated one million more visitors came to the City compared to a year ago, and while here, they spent more money than the previous year. As the America's safest large City, New York City continues to benefit from lower crime, safer streets and better manageability. An estimated 9.5 million tourists visited the City between January 1 and March 31, up from a forecasted 8.5 million during the same quarter a year ago. Visitor spending also climbed to a forecasted $6.3 billion total in the first quarter compared to an estimated $5.6 billion during the same period a year ago. The City expects that approximately 19% of total visitors -- or about 1.8 million -- will come from international markets, with spending expected to be 20% above forecasts from the same quarter last year.

NYC Tourists

Photo : Tourist Couple in City with Map, New York City, New York, USA.

NYC Tourists

Photo : International Visitors: Man Taking Woman's Picture in City Park, New York City, New York, USA.

"New York City is operating on all cylinders, making the destination appealing to visitors from around the globe," said NYC & Company CEO George Fertitta. "The City, under the leadership of Mayor Michael R. Bloomberg, is in the midst of an extraordinary moment in time: our neighborhoods are cleaner and safer than ever before, and our arts and cultural institutions are more vibrant than ever. The weak dollar also continues to attract international visitors from around the globe -- a segment that accounts for more than 50% of total visitor spending."

NYC & Company has taken a global approach to marketing New York City by focusing on key international markets in order to position the City to capture its maximum share of international travelers -- visitors who stay longer and spend more. Since the merger of NYC & Company in 2006 with NYC Marketing and NYC Big Events, and the commitment by Mayor Michael R. Bloomberg to provide additional funds to expand the City's global reach, NYC & Company has opened 10 new offices, bringing the total to 17.

Representatives on behalf of New York City are in the following locations: United Kingdom (London), Germany (Munich), France (Paris), Italy (Milan), Ireland (Dublin), Argentina (Buenos Aires), Mexico (Mexico City), Spain (Madrid), Benelux (Amsterdam), Scandinavia/Finland (Stockholm), Russia (Moscow), China (Shanghai), Korea (Seoul), Japan (Tokyo), Brazil (Sao Paulo), Canada (Toronto) and Australia (Sydney).

|| StumbleUpon reddit Facebook Google Plus Tweet This Seed This on Newsvine

Edited & Posted by the Editor | 3:07 AM | Link to this Post

Start from HOME Go to Top