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April 17, 2008
Thomson Reuters is Born: Unveils its New Branding and a Global Advertising Campaign
Photo: Thomas Glocer the new CEO of Thomson Reuters today unveiled its new branding and global advertising campaign across from multiple screens in Times Square, New York City. Mr. Glocer said, "The dynamic new corporate identity is a marked departure from the historical look and feel of the two companies and represents Thomson Reuters positioning as the world's leading source of intelligent information to businesses and professionals."
The Thomson Corporation has completed its acquisition of Reuters Group PLC, forming Thomson Reuters (NYSE: TRI; TSX: TRI; LSE: TRIL: NASDAQ: TRIN), the world's leading source of intelligent information for businesses and professionals in the financial, legal, tax and accounting, scientific, healthcare, and media markets.
At the same time, Thomson Reuters unveiled its new branding and a global advertising campaign. Mr. Thomas H. Glocer, chief executive officer of Thomson Reuters said, "The dynamic new corporate identity is a marked departure from the historical look and feel of the two companies and represents Thomson Reuters positioning as the world's leading source of intelligent information to businesses and professionals."
Thomson Reuters has more than 50,000 employees with operations in 93 countries on six continents and 2007 pro forma revenues of approximately US$12.4 billion.
Commenting on the just created Global Leadership Position of Thomson Reuters, Mr. Glocer said, "This is a very exciting day for our shareholders, customers and employees. Thomson Reuters will deliver the intelligent information needed to give businesses and professionals the knowledge to act. We call our information "intelligent" because it is not only insightful, highly relevant and timely, but it is also made available in formats which applications can consume and to which they can add further value. We are witnessing the maturation of the information economy and content from Thomson Reuters will be its currency." "Thomson Reuters will benefit from the value created by more diversified revenue streams, a larger capital base and synergies resulting from the acquisition. Our leadership position and global footprint will give us opportunities to grow faster than either Thomson or Reuters could have on its own," said Mr. Glocer.
On May 1, 2008, Thomson Reuters plans to announce results for the first quarter as well as a financial outlook for the remainder of 2008.
|GlobalGiants.com|
Edited & Posted by the Editor | 11:04 AM | Link to this Post
